Amplemarket vs lemlist
We give Amplemarket a 2.2 GPA and lemlist a 2.8, out of 4.0. lemlist grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Amplemarket
Sales platform with a B2B database, AI copilot and outreach sequences
lemlist
Cold email and LinkedIn sequences with a built-in lead database
How we grade them
| 2.2GPAAmplemarketFair | 2.8GPAlemlistGood | |
|---|---|---|
| Value for money | DStartup is $600 a month for up to 2 users on an annual term. Split two ways that's still several times what outreach tools here start at, and one person pays the lot. Extra users have no published price. Yearly email and phone credits for the database are included, which keeps it at D rather than F. | AFive people share the Email plan, which has unlimited users: $55 a month billed yearly for 50,000 emails, $11 a head, a third of the cheaper quarter. LinkedIn, calls and SMS are another story: Multichannel is $87 per user billed yearly, in this category's dearest tenth. |
| Free plan and trial | CNo free plan. Startup has a 7-day free trial on request with a business email, and the other plans start with a demo. A week isn't long, but no card is mentioned, so it sits at the ordinary grade. | CNo free plan you can send from, since Freemium can't launch campaigns. The 14-day Multichannel trial needs no card and gives 200 credits and 50 emails a day, but leaves out lemwarm and calling. |
| Features | BThe whole job plus the data behind it: a B2B database with verified emails and mobiles, intent signals and job-change alerts, then sequences across email, LinkedIn, calls, WhatsApp and iMessage, with warm-up. Duo Voice starts on Growth, and AI reply drafts are on Elite only. | BThe whole job: emails, LinkedIn invites, messages and voice notes, calls, SMS and WhatsApp in one sequence, with conditions and an automatic stop on a reply. Warm-up, a 650M-lead database and one inbox for every channel sit alongside. |
| Ease of use | CNo App Store rating on record. There are mailboxes to connect and warm up, a browser extension for LinkedIn, and yearly credits to watch. Growth and Elite come with personalized onboarding and a dedicated CSM, which tells you there's real setting up. | CNo App Store rating on record. There's a fair bit to set up, from senders and warm-up to conditional steps and personalized images, so give it a few days before a sequence feels right. |
| Platforms and integrations | BWeb and a browser extension for LinkedIn, Sales Navigator, Gmail and Outlook, with Salesforce, HubSpot, Zapier and Clay, plus a REST API, webhooks and an MCP server for Claude, ChatGPT and Cursor. No phone or desktop app on record. | BWeb, plus a Chrome extension that runs lemlist from Gmail and LinkedIn on Multichannel. HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay and Aircall connect, and there's a public API. No phone or desktop app. |
| Best for | a sales database and sequences in one | email and LinkedIn in one sequence |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Amplemarket and lemlist. How we grade
Price against what you get
Amplemarket starts at $600 a month and scores 2.7 out of 4 on features, ease of use and platforms. lemlist starts at $55 a month and scores 2.7.
They score the same, and lemlist starts $545 a month lower. Of the other cold outreach tools on the chart, 1 scores higher than Amplemarket for less, and 1 scores higher than lemlist for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Amplemarket starts at $600 per month for 2 users, on an annual term. lemlist starts at $55 per month for 50,000 emails, billed yearly ($69 monthly).
- lemlist also covers templates.
At a glance
| Amplemarket | lemlist | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $600 per month for 2 users, on an annual term | $55 per month for 50,000 emails, billed yearly ($69 monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial of Startup on request with a business email; the other plans start with a demo | 14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day |
| Web | ||
| Browser extension | ||
| Made by | Amplemarket | lempire |
| Price read from | amplemarket.com | lemlist.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Amplemarket
- Sales teams replacing a separate data tool and sequencing tool with one
- Teams that prospect on buying signals rather than static lists
- Outbound teams that mix email, LinkedIn and calls in one sequence
lemlist
- Sales teams that combine cold email with LinkedIn and calls
- Teams sending email at volume with many users on one bill
- Senders who personalize each message with images or conditional text
Worth knowing
Amplemarket
- Only Startup has a published price, $600 a month on an annual term for 2 users; Growth and Elite are quoted by sales.
- Extra users can be added on every plan, but their price is not published.
- Startup includes 600 phone number credits per user a year, against 5,000 on Growth.
- Duo Voice starts on Growth, and Duo Inbox reply drafts are listed only on Elite.
lemlist
- No free plan for sending: after the trial, accounts drop to Freemium, which cannot launch campaigns. The trial itself leaves out lemwarm and calling.
- Lead data costs extra: the enrichment add-on is $16 a month billed yearly ($20 monthly) for 2,000 credits, and buying signals $21 ($29) for 100.
- On Multichannel, WhatsApp is $20 per user a month, extra email senders $9 each a month, and SMS needs a $15 a month number plus 6 credits a text.
- LinkedIn, SMS and calling need the per-user Multichannel plan; SSO, custom roles and CRM-embedded use are Enterprise only.
Key features
Amplemarket
- Contact and company search
- Find buyers in a B2B database by filters, then reveal verified emails and mobile numbers with yearly credits. Records can also be enriched and checked with real-time email validation.
- Signals and job change alerts
- AI intent signals flag accounts showing buying interest, and job change alerts follow chosen contacts to new roles: 500 contacts on Startup, up to 2,000 on Elite.
- Multichannel sequences
- Sequences combine email, LinkedIn steps, calls, WhatsApp and iMessage follow-ups, with workflows that automate the tasks around them.
- Duo AI copilot
- Duo builds outreach from signals and writes personalized first emails. Duo Voice sends AI voice messages and Duo Inbox drafts replies on higher plans.
- Deliverability tools
- A domain health center, mailbox warm-up, a spam checker and mailbox recommendations for Gmail, Outlook and custom SMTP senders.
- Extension, API and MCP
- A browser extension brings templates into LinkedIn, Sales Navigator, Gmail and Outlook, and a REST API, webhooks and an MCP server connect Claude, ChatGPT and Cursor.
lemlist
- Multichannel sequences
- Campaigns mix emails with LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditional next steps and an automatic stop.
- lemwarm and deliverability tools
- Warm-up, inbox rotation, rotating IPs, custom tracking domains, sending limits and a deliverability hub with alerts are included on every plan.
- Lead database and finders
- Search more than 650 million leads and find emails and phone numbers through 25+ data providers, paid for with credits: $1 covers 20 emails or 5 phone numbers.
- Personalization
- Liquid syntax for conditional content, custom variables, personalized images and AI-written lines tailored to each lead.
- lemAgent and AI agents
- lemAgent plus signal, enrichment and messaging agents research leads and write outreach. AI also flags reply intent and out-of-office replies and drafts answers.
- Unified inbox and extension
- Replies from every channel land in one inbox, and on Multichannel a Chrome extension runs lemlist from Gmail and LinkedIn.
Plans
Amplemarket
Startup$600
per month for up to 2 users, annual term
13,500 email and 600 phone credits per user a year, 2 mailboxes per user, sequences, intent signals and Duo Copilot. Extra users can be bought.
GrowthCustom
4 users, 35,000 email and 5,000 phone credits per user a year, 4 mailboxes each, Duo Voice, a dedicated CSM and personalized onboarding.
EliteCustom
10 users, 40,000 email and 9,600 phone credits per user a year, 8 mailboxes each, Duo Voice and Duo Inbox, and a dedicated CSM.
lemlist
Email$55
per month for 50,000 emails, billed yearly ($69 monthly)
Unlimited users and email senders, lemwarm, the lead database and AI agents. Price rises with volume: $71 a month at 100,000 emails, billed yearly.
Multichannel$87
per user / month, billed yearly ($109 monthly)
Unlimited emails and messages, 5 email senders per user, LinkedIn and SMS steps, a call dialer, and lemlist inside Gmail and LinkedIn.
EnterpriseCustom
Multichannel plus lemlist inside your CRM, custom roles, SSO and SAML, custom terms and a dedicated account manager.
Ways to pay less
Amplemarket
No public discounts listed.
lemlist
- Annual discount
Save 20% with yearly billing
lemlist lists a 20% saving for yearly billing and 10% for quarterly: Email at 50,000 emails is $55 a month yearly, $62 quarterly and $69 monthly.
