AppearOnAI vs Otterly.AI (2026): which should you pick?

Pick AppearOnAI if

• Fits if you want a one-off audit and a 30-day plan without a subscription
• Works for agencies reselling white-label reports, on the sales-led Agency plan

Look elsewhere if

• Pricey if you want ongoing tracking, at $249 a month for weekly updates
• Skip it if you need real-time tracking, an API or white-label reports, which are on sales-led plans
• Not for you if you want clear Enterprise pricing: one page says $500 a month, another says custom
• Watch out: the engines named vary by page, so confirm which ones you'd get
• Not for you if you want a trial: there's one free analysis, then the $99 audit

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

AppearOnAI

• Its pages disagree: a plain version of the pricing page lists Enterprise at $500 a month, while the live page shows it as custom-priced.
• Ongoing tracking starts at $249 a month and refreshes weekly; real-time tracking is Enterprise only.
• The engines named vary by page: ChatGPT, Claude, Gemini and Perplexity everywhere, plus Grok, Copilot and Meta AI on some.
• Yearly billing is offered at 20% off, but the yearly price was not shown in the page text read.

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

AppearOnAI

AI Visibility Score

A 0 to 100 score of how often AI platforms recognize and recommend your site, with citation coverage and query reach.

Recommendations and roadmap

Personalized fixes for your business, 10 in the audit and 40 on Growth, with a 30-day implementation roadmap.

Competitor and sentiment analysis

Side-by-side visibility against competitors and whether AI describes your brand positively or negatively.

Prompt tracking

Growth queries AI platforms weekly with 100 target prompts and tracks mentions, rankings and the sources AI cites.

AutoBlogger

Writes blog posts aimed at being cited by AI assistants, alongside a blog optimizer, on Growth and above.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

AppearOnAI

• One-Time Audit$99

  one-time

  A visibility score, 10 recommendations, competitor and sentiment analysis, a 30-day roadmap and a PDF export.

• Growth$249

  per month for 100 target prompts, refreshed weekly

  10+ AI models, 40 recommendations, citation and source tracking, the blog optimizer and AutoBlogger, and priority support.

• EnterpriseCustom

  Real-time tracking, unlimited queries, backlink and keyword data, API access, white-label reports and an SLA. Sold after a demo.

• AgencyCustom

  Unlimited client brands, white-label reports, a client dashboard, API access and revenue-sharing options.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

AppearOnAI

• Annual discount

  Save 20% with yearly billing

  The pricing page's billing switch says paying yearly saves 20% compared with paying monthly.

Otterly.AI

No public discounts listed.