Appinio vs Pollfish (2026): which should you pick?

Pick Appinio if

• Fits if you want to buy respondents and run the survey in one place
• Works for teams that need many users, as platform users are unlimited

Look elsewhere if

• Skip it if you want a price list, as all four packages need a talk-to-us form
• Skip it if you want to use your own respondents, as the pricing page says nothing about importing them
• Watch out: payment is made in credits, so cost depends on the study
• Watch out: no free plan limits are published

Pick Pollfish if

• Fits if you need answers from strangers rather than your own list
• Works for researchers who can set a budget per response

Look elsewhere if

• Pricey if you need many answers, because each response costs from $0.95
• Watch out: full-service projects start at $5,000 per market and enterprise at $10,000 a year
• Skip it if you only want to collect your own form entries, as it is built around its panel
• Tight if you want free responses, as the page gives no allowance or trial

Appinio

• The pricing page shows four packages (Starter, Team, Business, Enterprise) with no prices; each is reached through a talk-to-us form.
• Payment on the platform is made in credits, so cost depends on the study.
• A free sign-up is offered for one-off projects, but no free plan limits are published.
• It is built around Appinio's own panel; the pricing page says nothing about importing your own respondents.

Pollfish

• The platform is free but responses are charged per response, from $0.95 each, so cost grows with sample size.
• Full-service projects start at $5,000 per market and enterprise packages at $10,000 a year.
• It is a research product built around its own panel, not a general form or data-collection tool.
• The page gives no free response allowance or trial; the free part is the builder and joining.

Appinio

Consumer panel access

Appinio says it reaches 190+ markets through a panel of 38 million voices, with more than 8,500 attributes for targeting niche groups.

Survey builder

Packages list up to 80 questions per survey and over 20 question types, with target groups set by age, gender and region.

Live dashboard

Results appear in a real-time analysis dashboard, with options to export them and build customized reports.

Unlimited platform users

Every package lists unlimited user access to the platform, so colleagues can share insights without per-seat charges.

Industry report data

Packages include unlimited access to Appinio's industry report data alongside your own studies.

Pollfish

AI survey builder

Describe a research goal and the builder drafts a survey with questions and logic, which can then be edited by hand.

Drag-and-drop builder

A visual editor handles skip logic, branching, answer shuffling, exclusive options and image or video questions, with live preview.

Survey templates

Templates cover brand awareness, concept testing, pricing studies such as Van Westendorp, conjoint and MaxDiff.

Own audience

Responses come from Pollfish's own first-party panel, which the company says is drawn from Prodege's consumer programs.

Full-service research

Teams that want a managed study can buy a project with a dedicated research expert and finished reports.

Team tools

Single sign-on, shared access, folders and one-click survey duplication are listed for team use.

Appinio

Pricing could not be confirmed. See appinio.com.

Pollfish

• DIY Platform$0

  Free to join and no seats. Responses from the panel cost from $0.95 each.

• Full Service$5,000

  per project and up

  Simple general-population studies start at $5,000 per market, with a dedicated research expert and presentation-ready reports.

• Enterprise$10,000

  per year and up

  Annual commitments from $10,000 with volume discounts, a dedicated account manager and both DIY and full-service options.