Appinio vs Medallia (2026): which should you pick?
As of Nov 13, 2026, Medallia grades higher than Appinio: 1.8 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Medallia grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Appinio if
- Fits if you want to buy respondents and run the survey in one place
- Works for teams that need many users, as platform users are unlimited
Look elsewhere if
- Skip it if you want a price list, as all four packages need a talk-to-us form
- Skip it if you want to use your own respondents, as the pricing page says nothing about importing them
- Watch out: payment is made in credits, so cost depends on the study
- Watch out: no free plan limits are published
Pick Medallia if
- Fits if you run feedback programs across a contact centre, digital channels and staff
- Works for large companies that want one contract covering several experience programs
Look elsewhere if
- Skip it if you want a quick survey or form, since this is built for enterprise programs
- Not for you if you need a price before talking to sales, because none is published
- Watch out: pricing is by experience data records in annual tiers, which is hard to estimate in advance
- Too light for nothing, but too heavy for small teams that just need a few surveys
How we grade them
| 1.6GPAAppinioWeak | 1.8GPAMedalliaWeak | |
|---|---|---|
| Value for money | CFour packages (Starter, Team, Business, Enterprise) with no prices, reached through a talk-to-us form, so value sits at C. | CNo price is published. The pricing page describes annual tiers based on experience data records, not seats or surveys, so there's nothing to compare against the forms category's $19 middle. |
| Free plan and trial | FA free sign-up is offered for one-off projects, but the studies are paid and no free plan limits are published. | FNo free plan and no trial are listed. Access starts with a conversation with the vendor. |
| Features | CPanel access, survey builder, live dashboard and industry report data. It is built around Appinio's own panel. | BFeedback capture across channels, text analytics with alerts, role-based reports and employee programs. The listing shows no gap in the job, only that it's a bigger job than a form tool does. |
| Ease of use | CNo rating on record. You design the study and choose the audience. | CNo store rating on record. It's an enterprise platform with programs to set up, roles to assign and alerts to route, so expect a learning curve. |
| Platforms and integrations | CWeb only, with no integrations listed on the vendor pages. | CWeb only on the listing, and no integrations are named. |
| Best for | market research with a built-in consumer panel | enterprise feedback programs across many channels |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appinio and Medallia. How we grade
Where they differ
In commonWebSurveysReportsDashboards
At a glance
| Appinio | Medallia | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Appinio | Medallia, Inc. |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Appinio
- The pricing page shows four packages (Starter, Team, Business, Enterprise) with no prices; each is reached through a talk-to-us form.
- Payment on the platform is made in credits, so cost depends on the study.
- A free sign-up is offered for one-off projects, but no free plan limits are published.
- It is built around Appinio's own panel; the pricing page says nothing about importing your own respondents.
Medallia
- No prices are published; the pricing page says to contact the company.
- Pricing is described as an experience data record model in annual tiers, not per seat or per survey.
- It is built for enterprise programs, so it is heavier than a form or small-survey tool.
Key features
Appinio
- Consumer panel access
- Appinio says it reaches 190+ markets through a panel of 38 million voices, with more than 8,500 attributes for targeting niche groups.
- Survey builder
- Packages list up to 80 questions per survey and over 20 question types, with target groups set by age, gender and region.
- Live dashboard
- Results appear in a real-time analysis dashboard, with options to export them and build customized reports.
- Unlimited platform users
- Every package lists unlimited user access to the platform, so colleagues can share insights without per-seat charges.
- Industry report data
- Packages include unlimited access to Appinio's industry report data alongside your own studies.
Medallia
- Feedback capture across channels
- Collects surveys and signals from digital journeys, contact centers and employee programs into one platform.
- AI and text analytics
- Medallia says all data is analyzed with its AI-powered analytics, which drive alerts and closed-loop workflows.
- Role-based reporting
- Reports are shaped by role so that frontline teams and executives see the feedback relevant to them.
- Employee experience programs
- Listening programs cover the employee journey from candidate to exit.
- Agile Research
- Pre-built surveys for quick market insights, a product line that now also answers at the former CheckMarket address.
Plans
Appinio
Pricing could not be confirmed. See appinio.com.
Medallia
Pricing could not be confirmed. See medallia.com.
Common questions
Which is cheaper, Appinio or Medallia?
As of Nov 13, 2026, Appinio has no price we could confirm, and Medallia has no price we could confirm.
Which has a free plan, Appinio or Medallia?
As of Nov 13, 2026, neither Appinio nor Medallia has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.