Appinio vs Conjointly (2026): which should you pick?

Pick Appinio if

• Fits if you want to buy respondents and run the survey in one place
• Works for teams that need many users, as platform users are unlimited

Look elsewhere if

• Skip it if you want a price list, as all four packages need a talk-to-us form
• Skip it if you want to use your own respondents, as the pricing page says nothing about importing them
• Watch out: payment is made in credits, so cost depends on the study
• Watch out: no free plan limits are published

Pick Conjointly if

• Fits if you run pricing or concept research and want the methods built in
• Works for teams that share one annual license across members

Look elsewhere if

• Pricey if you work alone, as Professional is $2,895 a year
• Tight if you stay free, since advanced methods stop at 20 responses
• Watch out: panel respondents cost extra, from a $0.55 minimum bid per complete
• Watch out: purchase-order payment needs Ultimate, $10,000 a year and up
• Watch out: a branded respondent domain is a $3,000 a year add-on

Appinio

• The pricing page shows four packages (Starter, Team, Business, Enterprise) with no prices; each is reached through a talk-to-us form.
• Payment on the platform is made in credits, so cost depends on the study.
• A free sign-up is offered for one-off projects, but no free plan limits are published.
• It is built around Appinio's own panel; the pricing page says nothing about importing your own respondents.

Conjointly

• Panel respondents cost extra: self-serve sample has a minimum bid of $0.55 and an average bid of $1.55 per complete.
• Professional is billed annually by credit card only; purchase-order payment needs Ultimate.
• Basic limits advanced methods to 20 responses, so it suits trials rather than live studies.
• A branded respondent domain is a separate $3,000 per year add-on.

Appinio

Consumer panel access

Appinio says it reaches 190+ markets through a panel of 38 million voices, with more than 8,500 attributes for targeting niche groups.

Survey builder

Packages list up to 80 questions per survey and over 20 question types, with target groups set by age, gender and region.

Live dashboard

Results appear in a real-time analysis dashboard, with options to export them and build customized reports.

Unlimited platform users

Every package lists unlimited user access to the platform, so colleagues can share insights without per-seat charges.

Industry report data

Packages include unlimited access to Appinio's industry report data alongside your own studies.

Conjointly

Conjoint and MaxDiff

Generic and brand-specific conjoint, brand-price trade-off and MaxDiff studies are listed among the advanced methods.

Pricing research methods

Gabor-Granger, Van Westendorp and Kano model studies are listed on the pricing page alongside conjoint.

Concept and ad testing

A/B and monadic tests, five-second tests, claims tests, video tests and dial testing run as ready-made survey types.

Respondent sourcing

Buy respondents through Conjointly self-serve sample, request a predefined panel quote, or bring your own sample at no cost.

Conversational and video surveys

Conversational surveys cost $0.10 per complete response; video responses are $1.60 per minute, capped at $10 per respondent.

AI helper and text analytics

AI-based survey generation and open-end text analytics are offered, the latter at $0.15 per complete response.

Appinio

Pricing could not be confirmed. See appinio.com.

Conjointly

• Basic$0

  Unlimited surveys and questions; advanced methods run with up to 20 responses; limited chat support and AI helper.

• Professional$2,895

  per team / year, billed annually

  All advanced methods without the 20-response cap, up to 2 hours of support consultations a year; credit card only.

• Ultimate$10,000

  per year and up

  Professional plus more research support, payment by purchase order or bank transfer, and pre-purchased credit.