Pollfish vs QuestionPro (2026): which should you pick?

Pick Pollfish if

• Fits if you need answers from strangers rather than your own list
• Works for researchers who can set a budget per response

Look elsewhere if

• Pricey if you need many answers, because each response costs from $0.95
• Watch out: full-service projects start at $5,000 per market and enterprise at $10,000 a year
• Skip it if you only want to collect your own form entries, as it is built around its panel
• Tight if you want free responses, as the page gives no allowance or trial

Pick QuestionPro if

• Fits if you're a market researcher who needs conjoint, MaxDiff or an audience panel
• Works for field teams that have to collect answers with no connection

Look elsewhere if

• Pricey if you're a small business, since paid plans start at $99 per user a month
• Not for you if you want to pay month by month, as the pricing page shows annual billing only
• Tight if you stay free: 1 user and 200 responses per survey
• Watch out: Team Edition needs at least 5 users and the Research Suite at least 10, with its price on request
• Watch out: the customer and employee experience products are sold separately, with pricing on request

Pollfish

• The platform is free but responses are charged per response, from $0.95 each, so cost grows with sample size.
• Full-service projects start at $5,000 per market and enterprise packages at $10,000 a year.
• It is a research product built around its own panel, not a general form or data-collection tool.
• The page gives no free response allowance or trial; the free part is the builder and joining.

QuestionPro

• The free Essentials plan covers 1 user and 200 responses per survey.
• Paid plans are priced per user and billed annually; the pricing page shows no monthly option.
• Team Edition needs at least 5 users, and the Research Suite at least 10, with pricing on request.
• The customer experience and employee experience products are sold separately, with pricing on request.

Pollfish

AI survey builder

Describe a research goal and the builder drafts a survey with questions and logic, which can then be edited by hand.

Drag-and-drop builder

A visual editor handles skip logic, branching, answer shuffling, exclusive options and image or video questions, with live preview.

Survey templates

Templates cover brand awareness, concept testing, pricing studies such as Van Westendorp, conjoint and MaxDiff.

Own audience

Responses come from Pollfish's own first-party panel, which the company says is drawn from Prodege's consumer programs.

Full-service research

Teams that want a managed study can buy a project with a dedicated research expert and finished reports.

Team tools

Single sign-on, shared access, folders and one-click survey duplication are listed for team use.

QuestionPro

Survey builder with logic

Build surveys from 30 to 52 question types depending on the plan, with branching, piping and skip logic. A Path Simulator in the editor maps every route and flags questions no one can reach.

QuestionPro AI

A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.

Reports and research methods

Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.

Offline survey app

The iOS and Android app collects responses without an internet connection and syncs them later. Quotas can be tracked in the app, and a full answer option can be hidden or end the interview.

Multilingual surveys

Field the same survey in more than 100 languages, so respondents in each market can answer in their own language.

Integrations and API

Connect to Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau and Power BI, or build on Zapier, webhooks and the QuestionPro API.

Pollfish

• DIY Platform$0

  Free to join and no seats. Responses from the panel cost from $0.95 each.

• Full Service$5,000

  per project and up

  Simple general-population studies start at $5,000 per market, with a dedicated research expert and presentation-ready reports.

• Enterprise$10,000

  per year and up

  Annual commitments from $10,000 with volume discounts, a dedicated account manager and both DIY and full-service options.

QuestionPro

• Essentials$0

  1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis.

• Advanced$99

  per user / month, billed annually

  1 user, 25,000 responses per year and 38 question types, with standard surveys, logic, integrations and analysis, plus branding.

• Team Edition$83

  per user / month, billed annually, 5-user minimum

  5-user minimum, 100,000 responses per survey, 46 question types, collaboration, regional data centers and a dedicated account manager.

• Research SuiteCustom

  10 or more users with custom response pricing, 52 question types, and communities, audience and qualitative tools.

Pollfish

No public discounts listed.

QuestionPro

• Nonprofit

  Free Nonprofit license

  Nonprofits can get the Nonprofit license, listed at $1,188 per year, for free in return for a backlink on their website. It covers one user and up to 10,000 responses.

• Education

  Discounted academic licenses

  Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team. No figure is published.