Big Cartel vs Jumpseller (2026): which should you pick?
As of Nov 13, 2026, we pick Big Cartel: it is second in our ranking of online store builders, and it grades higher too, 2.8 against 2.4.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Big Cartel grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Big Cartel
Simple online store for artists, makers and independent sellers
Jumpseller
Hosted online store builder with no transaction fees
Which one is for you
Pick Big Cartel if
- Fits if you're an artist, band or maker selling merch or small batches
- Works for a small catalog at a flat $12 a month on yearly billing
Look elsewhere if
- Too light for larger shops, as it's built for small catalogs and keeps its tools simple
- Tight if you stay free, as Gold allows 5 products, one template and no custom domain
- Pricey if you want abandoned-cart recovery, drops, automatic discounts or Zapier, all on Diamond at $24 a month yearly
- Watch out: the pricing pages don't say how many products Platinum and Diamond allow
- Watch out: card and PayPal fees still come from your payment provider, and the Platinum trial lasts 7 days
Pick Jumpseller if
- Fits if you want a cheap start and no cut of your sales
- Makes sense if you sell in several languages on a mid plan
Look elsewhere if
- Skip it if you want a free plan, since there's only a 7-day trial
- Tight if you need discount codes or customer login, which start on Pro at $37.80
- Watch out: store languages are capped at 2 on Basic and Plus, 4 on Pro and 8 on Premium
- Watch out: unused AI credits don't roll over, and the mobile app needs checkout version V2
How we grade them
| 2.8GPABig CartelGood | 2.4GPAJumpsellerFair | |
|---|---|---|
| Value for money | BPlatinum is $12 a month on yearly billing ($15 monthly) with your own domain, labels and stock tracking, which sits in the lowest-priced quarter of this category. Prices are flat with no Big Cartel fee on sales, so you only pay your payment provider. | BBasic is $10.80 a month billed yearly, inside the category's cheapest quarter. But discount codes and customer login start on Pro at $37.80. |
| Free plan and trial | CThe free Gold plan takes card and PayPal checkout and handles sales tax, but it's 5 products, one template and no custom domain. You'll hit that fast. There's also a 7-day trial of Platinum. | CA 7-day trial with no credit card, and no free plan. |
| Features | CIt covers the basics: physical and digital products, unlimited labels, stock tracking, in-person sales and print-on-demand apps. But it's a simple toolbox, Google Shopping is the one outside channel named, and the pricing pages don't say how many products paid plans allow. | CUnlimited products, a theme editor, AI credits, digital products and appointments. Reviews, wishlists and abandoned carts need Pro, and gift cards need Premium. |
| Ease of use | A4.74 from about 6,800 App Store ratings, above our line for an A. Pick a template, add your products and the shop is open. | CNo rating on record. You build the store and set up payments and shipping. |
| Platforms and integrations | BWeb, iPhone and Android, with PayPal, Afterpay, Venmo, Google Shopping and Etsy imports, and Zapier's 7,000+ apps on Diamond. No desktop app, so not an A. | BWeb store with Google, Instagram, Facebook, TikTok and WhatsApp channels and a mobile app for orders. No desktop app. |
| Best for | artists and makers selling small runs | small hosted shops with no transaction fees |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Big Cartel and Jumpseller. How we grade
Price against what you get
Big Cartel starts at $12 a month and scores 3.0 out of 4 on features, ease of use and platforms. Jumpseller starts at $10.80 a month and scores 2.3.
Big Cartel scores higher, and starts $1.20 a month higher: the question is whether the extra is worth that to you. Of the other online store builders on the chart, none scores higher than Big Cartel for less, and 1 scores higher than Jumpseller for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Big Cartel also covers shipping labels.
- Jumpseller also covers appointment booking and whatsApp messaging.
At a glance
| Big Cartel | Jumpseller | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $12 per month, billed annually ($15 billed monthly) | $10.80 per month, billed yearly ($12 billed monthly) |
| Free plan | Gold plan: 5 product listings, one template, card and PayPal checkout, sales tax autopilot and real-time stats, with no credit card required. Custom domains need a paid plan. | None |
| Free trial | 7-day free trial of Platinum | 7-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Big Cartel, LLC | Jumpseller |
| Price read from | bigcartel.com | jumpseller.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Big Cartel
- The free Gold plan allows only 5 products and one template, with no custom domain.
- Abandoned-cart recovery, scheduled drops, automatic discounts and Zapier need Diamond at $30 a month, or $24 billed annually.
- The pricing pages do not state how many products Platinum and Diamond allow, beyond saying the paid plans add listings.
- Card and PayPal processing fees come from the payment provider; Big Cartel advertises flat monthly prices with no hidden fees.
Jumpseller
- Discount codes, customer login and abandoned cart recovery start on the Pro plan at $37.80 per month billed yearly.
- Store languages are capped at 2 on Basic and Plus, 4 on Pro and 8 on Premium; only Advanced is unlimited.
- AI credits renew monthly and unused credits do not roll over.
- The mobile app needs the store to use checkout version V2, per the support page.
Key features
Big Cartel
- Templates and shop design
- Start from a template in Big Cartel's free library and change the design without code. The free Gold plan is limited to the Cosmos template.
- Physical and digital products
- Sell physical goods and downloads with size and color variants, edit products in bulk and import listings from Etsy, Squarespace and Shopify.
- Shipping labels and tracking
- Print unlimited shipping labels with discounts of up to 90% on postage, track shipments and keep count of stock on the paid plans.
- Payments and in-person sales
- Take cards, wallets, Venmo, PayPal and Afterpay online, and sell in person by taking payments on a phone with the iOS and Android app.
- Apps, Zapier and promotions
- Install apps for print-on-demand and product reviews, run discounts and a Google Shopping connection, and on Diamond link 7,000+ apps through Zapier.
Jumpseller
- Visual theme editor and AI builder
- Stores are customized in a visual editor, and an AI website builder can generate a layout, images and text from a written description.
- Sales channels
- Product catalogs can be synced to Google Commerce, Facebook and Instagram shops, TikTok, and WhatsApp automations connect to the store.
- Local payments and shipping
- The site advertises more than 100 payment partners plus local carriers and gateways, with a 0% transaction fee on every plan.
- Appointments and subscriptions
- Bookings with staff and payments, and product subscriptions, are listed on every plan. Subscriptions carry a 0.5% per-order fee.
- Digital products
- From the Plus plan up, any digital file can be attached to a product and sold from the store.
- Mobile app for orders
- A mobile app handles orders, customers, product creation, point-of-sale orders and GPS tracking for couriers delivering orders.
Plans
Big Cartel
Gold$0
5 product listings, the Cosmos template, size and color variants, card and PayPal checkout, automatic sales tax and real-time stats.
Platinum$12
per month, billed annually ($15 billed monthly)
Custom domain, physical and digital products, shipping labels and tracking, design changes, apps, in-person sales and inventory tracking.
Diamond$24
per month, billed annually ($30 billed monthly)
Adds abandoned-cart recovery, scheduled product drops, password-protected products, automatic discounts, Zapier and priority support.
Jumpseller
Basic$10.80
per month, billed yearly ($12 billed monthly)
Unlimited products, visual theme editor, 150 AI credits a month, 2 store languages and 1 stock location.
Plus$18.90
per month, billed yearly ($21 billed monthly)
Adds digital products, AI product descriptions, marketing automations and 300 AI credits a month.
Pro$37.80
per month, billed yearly ($42 billed monthly)
Adds discount codes, customer login, abandoned cart recovery, reviews, wishlists and 4 languages.
Premium$75.60
per month, billed yearly ($84 billed monthly)
Adds advanced product filtering, extra admin accounts, autocomplete search, gift cards, 8 languages and 4 stock locations.
Advanced$225
per month, billed yearly ($250 billed monthly)
3,000 AI credits a month, unlimited store languages, 10 stock locations and high-priority support.
Ways to pay less
Big Cartel
- Annual discount
Pay annually to save 20%
Platinum costs $144 a year ($12 a month) against $15 monthly, and Diamond $288 a year ($24 a month) against $30 monthly.
Jumpseller
- Annual discount
10% off with yearly billing
The pricing page shows each plan about 10% cheaper when billed yearly, with 24 and 36 month terms priced lower still in the page data.
Common questions
Which is cheaper, Big Cartel or Jumpseller?
As of Nov 13, 2026, Jumpseller is cheaper to start with: $10.80 a month, against $12 a month for Big Cartel. Big Cartel starts at $12 per month, billed annually ($15 billed monthly), and Jumpseller starts at $10.80 per month, billed yearly ($12 billed monthly).
Which has a free plan, Big Cartel or Jumpseller?
As of Nov 13, 2026, only Big Cartel has a free plan. Jumpseller does not, though it has a free trial.
Which platforms do Big Cartel and Jumpseller run on?
As of Nov 13, 2026, only Big Cartel lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.