BotPenguin vs Engati (2026): which should you pick?
As of Nov 13, 2026, BotPenguin and Engati share a 2.2 GPA, and only BotPenguin has a free plan.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
BotPenguin
No-code chatbot builder for WhatsApp, Instagram, Messenger and web
Engati
AI chatbot and WhatsApp marketing platform with live chat inbox
Which one is for you
Pick BotPenguin if
- Fits if you want a chatbot on a small site or shop
- Works for a team trying a bot before paying
Look elsewhere if
- Tight if you stay free, as that is 1,000 messages and 1 chatbot
- Pricey if you grow: extra messages are $5 per 1,000 and extra AI messages $15 per 1,000
- Watch out: extra team members are $7 each, an MS Teams bot $100 and a whitelabel window $20 a bot
- Watch out: Meta's WhatsApp fees are on top
- Watch out: yearly prices were not shown, and the vendor says yearly means 10 months
Pick Engati if
- Fits if you run an online shop and want WhatsApp campaigns and a bot in one place
- Works for teams that want to try a bot builder for a week without a card
Look elsewhere if
- Not for you if you want a price before a sales call, since only "less than $1 a day" is shown
- Watch out: WhatsApp conversation charges, extra agents and extra bots are billed on top
- Tight if you need voice, eSenseGPT or unlimited flows, which are Enterprise only
- Skip it if you want a free plan, as there's only the 7-day trial
How we grade them
| 2.2GPABotPenguinFair | 2.2GPAEngatiFair | |
|---|---|---|
| Value for money | C$29 a month for 3,000 messages, in the middle band of chat tools. | CThe page shows no plan prices, just a line saying it starts at less than $1 a day. WhatsApp conversation fees are separate, and extra agent licences, bots and languages are add-ons. |
| Free plan and trial | CFree: 1,000 messages a month, 1 chatbot and a unified inbox, which a live site passes quickly. A 7-day trial needs no card. | CA 7-day trial with no credit card needed. There's no free plan, so after a week it's paid or nothing. |
| Features | CMulti-platform bots, knowledge-base training, inbox, WhatsApp bulk and voice agents. WhatsApp flows start at King. | CWhatsApp broadcasts, a bot and AI agent builder, a live chat inbox and shop automations. Voice, eSenseGPT and unlimited flows are Enterprise only. |
| Ease of use | CNo store rating on record. You build flows and connect channels. | CNo store rating on record. You'll be building bots and flows and connecting WhatsApp, which takes learning. |
| Platforms and integrations | BWeb, iPhone and Android with Shopify, WooCommerce, Zendesk, Zapier, HubSpot and Salesforce. | BWeb, with Shopify, WooCommerce, Shiprocket and Google Sheets listed. Phone and desktop apps aren't on record. |
| Best for | chatbots for websites and WhatsApp | WhatsApp campaigns and chatbots for online shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BotPenguin and Engati. How we grade
Where they differ
- BotPenguin also covers no-code and AI support agent.
- Engati also covers marketing automation.
At a glance
| BotPenguin | Engati | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $29 per month for 3,000 bot messages | Not published |
| Free plan | Baby plan: 1,000 bot messages a month, 1 chatbot, unlimited leads, unified inbox, live chat and a basic LLM knowledge base. | None |
| Free trial | 7-day free trial, no credit card required | 7-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Relinns Technologies Pvt. Ltd. | Engati Technologies Inc. |
| Price read from | botpenguin.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
BotPenguin
- Prices follow the monthly message allowance; extra messages cost $5 a month per 1,000 and extra AI messages $15 a month per 1,000.
- The vendor says paying yearly means paying for 10 months, but the yearly prices were not shown in the page text read.
- Extra team members cost $7 a month each, an MS Teams bot is a $100 a month add-on and a whitelabel chat window is $20 a month per bot.
- WhatsApp fees charged by Meta are billed on top; BotPenguin says it adds no markup to them.
Engati
- The pricing page publishes no plan prices apart from a 'starts at less than $1 per day' line; quotes are requested from sales.
- WhatsApp conversation charges are separate; its FAQ quotes India rates in rupees by conversation type.
- Some features are add-ons on every plan, including extra agent licenses, additional bots and messaging languages.
- Advanced capabilities such as eSenseGPT, voice and unlimited flows are limited to Enterprise plans.
Key features
BotPenguin
- Multi-platform chatbots
- Deploy one bot on WhatsApp, Instagram, Facebook, Telegram and websites, with the Emperor plan adding WeChat, LINE, Viber, SMS and Slack.
- AI knowledge-base training
- Train a bot on website content, PDFs and FAQs, with Google Sheets, Drive and Notion sources on higher plans.
- Unified inbox and live chat
- One inbox for all platform conversations, with a handover from bot to human agent at any time.
- WhatsApp bulk messages and flows
- Little adds bulk WhatsApp sending and shop automation; King adds WhatsApp flows for forms inside the chat.
- AI voice agents
- The King plan includes up to 10 AI voice agents; extra voice minutes are sold as add-ons.
- Integrations
- 30+ integrations on Little and 50+ on King, including Shopify, Zendesk, Zapier, HubSpot and Salesforce.
Engati
- WhatsApp broadcasts and campaigns
- Send bulk WhatsApp messages through the WhatsApp API with scheduling, a message template catalog and Click-to-WhatsApp ad support.
- Chatbot and AI agent builder
- A low-code bot builder plus eSenseGPT, the vendor's generative AI layer, for conversations on WhatsApp, voice, websites and mobile apps.
- Live chat inbox
- A WhatsApp inbox with up to 5 agents on the entry plan, and an omnichannel live chat inbox on the Pro plan.
- E-commerce automations
- Shopify and WooCommerce integrations with order notifications, abandoned-checkout automation and cash-on-delivery to prepaid nudges.
- Analytics
- Reports cover broadcasts and live chat on the entry plan, with campaign, chatbot and Click-to-WhatsApp analytics on higher plans.
- Reseller programs
- Partner plans let agencies resell Engati, including a version with its own branding and a master account.
Plans
BotPenguin
Baby Plan$0
Free forever: 1,000 messages a month (AI and regular share the limit), 1 chatbot, chat flow templates and a unified inbox.
Little Plan$29
per month for 3,000 messages and 5 team members, billed monthly
Adds WhatsApp bulk messaging, Instagram DM automation, appointment booking, reports, mobile apps for agents and 30+ integrations.
King Plan$99
per month for 12,000 messages, billed monthly
Adds WhatsApp flows, department routing, 50+ integrations, AI voice agents (10) and connections to models such as Gemini, Claude and DeepSeek.
Emperor Plan$990
per month and up, billed monthly
Custom volume with unlimited bots, agents and team members, extra channels such as SMS, Slack and LINE, and a build-it-for-you setup. Sold through sales.
Engati
Pricing could not be confirmed. See engati.ai.
Ways to pay less
BotPenguin
- Annual discount
Two months free on yearly billing
The pricing FAQ says a yearly plan costs 10 months instead of 12.
- Nonprofit
50% off for nonprofits
The pricing page lists a 50% discount for nonprofit organizations and 100% for those working in animal welfare.
Engati
No public discounts listed.
Common questions
Which is cheaper, BotPenguin or Engati?
As of Nov 13, 2026, BotPenguin starts at $29 per month for 3,000 bot messages, and Engati has no price we could confirm.
Which has a free plan, BotPenguin or Engati?
As of Nov 13, 2026, only BotPenguin has a free plan. Engati does not, though it has a free trial.
Which platforms do BotPenguin and Engati run on?
As of Nov 13, 2026, only BotPenguin lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.