Engati vs Gupshup (2026): which should you pick?
As of Nov 13, 2026, Engati grades higher than Gupshup: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Engati grades higher on the free plan. Gupshup grades higher on features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Engati
AI chatbot and WhatsApp marketing platform with live chat inbox
Free trial
Which one is for you
Pick Engati if
- Fits if you run an online shop and want WhatsApp campaigns and a bot in one place
- Works for teams that want to try a bot builder for a week without a card
Look elsewhere if
- Not for you if you want a price before a sales call, since only "less than $1 a day" is shown
- Watch out: WhatsApp conversation charges, extra agents and extra bots are billed on top
- Tight if you need voice, eSenseGPT or unlimited flows, which are Enterprise only
- Skip it if you want a free plan, as there's only the 7-day trial
Pick Gupshup if
- Fits if you send WhatsApp and SMS campaigns and want to pay per message
- Works for developers wiring messaging into a CRM
Look elsewhere if
- Skip it if you want one monthly price, because every message is charged from a prepaid wallet
- Watch out: sending pauses when the wallet balance runs out
- Watch out: the pricing page shows a $0 platform fee but its FAQ mentions a $99 monthly fee, so confirm at signup
- Watch out: Pay as you go caps at 10 seats, 5 flows and 5 AI agents, and there is no free plan or trial
How we grade them
| 2.2GPAEngatiFair | 2.0GPAGupshupFair | |
|---|---|---|
| Value for money | CThe page shows no plan prices, just a line saying it starts at less than $1 a day. WhatsApp conversation fees are separate, and extra agent licences, bots and languages are add-ons. | CA $0 platform fee on the US page, but every message is charged from a prepaid wallet at country rates, so no price can be compared to the category's $40.50 middle. |
| Free plan and trial | CA 7-day trial with no credit card needed. There's no free plan, so after a week it's paid or nothing. | FNo free plan and no trial is listed, so the way in is the prepaid wallet. |
| Features | CWhatsApp broadcasts, a bot and AI agent builder, a live chat inbox and shop automations. Voice, eSenseGPT and unlimited flows are Enterprise only. | BCampaigns across several channels, a bot builder, AI agents, click-to-WhatsApp ads and APIs, with nothing missing from the messaging job. Pay as you go includes 10 seats, 5 flows and 5 AI agents. |
| Ease of use | CNo store rating on record. You'll be building bots and flows and connecting WhatsApp, which takes learning. | CNo store rating on record. Channels, wallet and bots have to be set up. |
| Platforms and integrations | BWeb, with Shopify, WooCommerce, Shiprocket and Google Sheets listed. Phone and desktop apps aren't on record. | BWeb platform and APIs, with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze. No apps listed. |
| Best for | WhatsApp campaigns and chatbots for online shops | brands sending WhatsApp, RCS and SMS from a wallet |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Engati and Gupshup. How we grade
Where they differ
- Engati also covers shared inbox and live chat.
- Gupshup also covers AI agents and sMS marketing.
In commonWebMarketing automationWhatsApp messagingChatbots
At a glance
| Engati | Gupshup | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | 7-day free trial, no credit card required | None listed |
| Web | ||
| Made by | Engati Technologies Inc. | Gupshup |
| Price read from | Not confirmed | gupshup.ai |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Engati
- The pricing page publishes no plan prices apart from a 'starts at less than $1 per day' line; quotes are requested from sales.
- WhatsApp conversation charges are separate; its FAQ quotes India rates in rupees by conversation type.
- Some features are add-ons on every plan, including extra agent licenses, additional bots and messaging languages.
- Advanced capabilities such as eSenseGPT, voice and unlimited flows are limited to Enterprise plans.
Gupshup
- There is no published monthly price: every message is charged from a prepaid wallet at country-specific rates, and WhatsApp rates sit on a separate rate card.
- The US pricing page shows a $0 platform fee, but its FAQ still mentions a $99 monthly fee; confirm which applies when you sign up.
- Sending pauses when the wallet balance runs out, and the Pay as you go plan includes 10 seats, 5 bot flows and 5 AI agents.
- Gupshup is a platform for brands and developers, with no free trial or free plan listed.
Key features
Engati
- WhatsApp broadcasts and campaigns
- Send bulk WhatsApp messages through the WhatsApp API with scheduling, a message template catalog and Click-to-WhatsApp ad support.
- Chatbot and AI agent builder
- A low-code bot builder plus eSenseGPT, the vendor's generative AI layer, for conversations on WhatsApp, voice, websites and mobile apps.
- Live chat inbox
- A WhatsApp inbox with up to 5 agents on the entry plan, and an omnichannel live chat inbox on the Pro plan.
- E-commerce automations
- Shopify and WooCommerce integrations with order notifications, abandoned-checkout automation and cash-on-delivery to prepaid nudges.
- Analytics
- Reports cover broadcasts and live chat on the entry plan, with campaign, chatbot and Click-to-WhatsApp analytics on higher plans.
- Reseller programs
- Partner plans let agencies resell Engati, including a version with its own branding and a master account.
Gupshup
- Campaigns on several channels
- Broadcast campaigns go out on WhatsApp, RCS, SMS and Truecaller, with templates, segments, scheduling and delivery reports.
- No-code bot builder
- Chatbot flows and automated campaign journeys are built without code, alongside a live agent dashboard for handing chats to people.
- AI agents
- Text AI agents, voice AI agents and an avatar agent answer customer questions. The first 1,000 AI messages each month are free, then Rs 1.00 each in India.
- Click-to-WhatsApp ads
- Ads on Facebook and Instagram that open a WhatsApp chat, plus RCS ads, both with lead capture.
- APIs and CRM connections
- Gupshup lists APIs, webhooks and integrations with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze.
Plans
Engati
Pricing could not be confirmed. See engati.ai.
Gupshup
Pay as you go$0
per month platform fee, plus per-message rates from a prepaid wallet
No platform fee. Includes 10 agent seats, 5 chatbot flows, 5 AI agents and 5 automated campaigns; 1,000 AI messages a month are free.
EnterpriseCustom
Custom rate card on committed volume, SSO and audit logs, dedicated throughput, an uptime SLA and a named account manager. Sold through sales.
Common questions
Which is cheaper, Engati or Gupshup?
As of Nov 13, 2026, Engati has no price we could confirm, and Gupshup publishes no starting price.
Which has a free plan, Engati or Gupshup?
As of Nov 13, 2026, neither Engati nor Gupshup has a free plan. Engati has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.