Engati vs Wati (2026): which should you pick?
As of Nov 13, 2026, we pick Wati: it is third in our ranking of SMS and chat marketing tools, and it grades higher too, 2.4 against 2.2.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Wati grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Engati
AI chatbot and WhatsApp marketing platform with live chat inbox
Wati
WhatsApp Business API inbox with broadcasts, chatbots and ad flows
Which one is for you
Pick Engati if
- Fits if you run an online shop and want WhatsApp campaigns and a bot in one place
- Works for teams that want to try a bot builder for a week without a card
Look elsewhere if
- Not for you if you want a price before a sales call, since only "less than $1 a day" is shown
- Watch out: WhatsApp conversation charges, extra agents and extra bots are billed on top
- Tight if you need voice, eSenseGPT or unlimited flows, which are Enterprise only
- Skip it if you want a free plan, as there's only the 7-day trial
Pick Wati if
- Fits if you sell online and send order updates and cart reminders over WhatsApp
- Works for a small team sharing one WhatsApp number
Look elsewhere if
- Tight if your team grows, as Growth stops at 3 users and extra seats on Pro cost $39 a month
- Pricey if you lean on bots, as each extra 1,000 automation triggers costs $40, and past the allowance replies go by hand
- Skip it if you might want your money back, as payments aren't refunded after you cancel
- Tight if you want to test it properly, as the trial is 7 days and needs the WhatsApp API hooked up first
- Watch out: Meta's per-message charges come on top, with US rates only in Wati's rate card and wallet
How we grade them
| 2.2GPAEngatiFair | 2.4GPAWatiFair | |
|---|---|---|
| Value for money | CThe page shows no plan prices, just a line saying it starts at less than $1 a day. WhatsApp conversation fees are separate, and extra agent licences, bots and languages are add-ons. | CGrowth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, plenty for 1,000 customers. Against its WhatsApp rivals, the fairer test here, that's mid-pack. Meta's per-message charges come on top, and the US rates sit in Wati's rate card, not on the listing. |
| Free plan and trial | CA 7-day trial with no credit card needed. There's no free plan, so after a week it's paid or nothing. | CNo free plan, only a 7-day free trial. That's short for something you have to hook up to the WhatsApp Business API before it does anything. |
| Features | CWhatsApp broadcasts, a bot and AI agent builder, a live chat inbox and shop automations. Voice, eSenseGPT and unlimited flows are Enterprise only. | BThe whole WhatsApp marketing job: broadcasts, no-code chatbots, click-to-WhatsApp ads, Shopify catalog and cart messages, AI copilot credits and a team inbox that takes Instagram, Messenger and TikTok too. The Shopify tools need a $4.99 a month add-on. |
| Ease of use | CNo store rating on record. You'll be building bots and flows and connecting WhatsApp, which takes learning. | CNo App Store rating on record. There's a WhatsApp Business API number to set up, templates to write, chatbots to build and an automation trigger allowance to keep an eye on. |
| Platforms and integrations | BWeb, with Shopify, WooCommerce, Shiprocket and Google Sheets listed. Phone and desktop apps aren't on record. | BWeb, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. No desktop app, which an A needs. |
| Best for | WhatsApp campaigns and chatbots for online shops | shops selling and answering customers on WhatsApp |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Engati and Wati. How we grade
Where they differ
- Engati also covers live chat.
At a glance
| Engati | Wati | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | Not published | $59 per month for up to 3 users, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial, no credit card required | 7-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Engati Technologies Inc. | Clare.ai Limited |
| Price read from | Not confirmed | wati.io |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
Engati
- The pricing page publishes no plan prices apart from a 'starts at less than $1 per day' line; quotes are requested from sales.
- WhatsApp conversation charges are separate; its FAQ quotes India rates in rupees by conversation type.
- Some features are add-ons on every plan, including extra agent licenses, additional bots and messaging languages.
- Advanced capabilities such as eSenseGPT, voice and unlimited flows are limited to Enterprise plans.
Wati
- WhatsApp messages are charged per message on top of the plan, by recipient country and template type; Wati's US rates are in its rate card and account wallet.
- Extra users cost $39 a month on Pro and $89 on Business; Growth is capped at 3 users.
- Extra automation triggers cost $40 per 1,000 and extra AI Co-pilot credits $30 per 1,000; past the trigger allowance, replies must be sent by hand.
- The pricing FAQ says payments for a subscription or credits are not refunded after you cancel.
Key features
Engati
- WhatsApp broadcasts and campaigns
- Send bulk WhatsApp messages through the WhatsApp API with scheduling, a message template catalog and Click-to-WhatsApp ad support.
- Chatbot and AI agent builder
- A low-code bot builder plus eSenseGPT, the vendor's generative AI layer, for conversations on WhatsApp, voice, websites and mobile apps.
- Live chat inbox
- A WhatsApp inbox with up to 5 agents on the entry plan, and an omnichannel live chat inbox on the Pro plan.
- E-commerce automations
- Shopify and WooCommerce integrations with order notifications, abandoned-checkout automation and cash-on-delivery to prepaid nudges.
- Analytics
- Reports cover broadcasts and live chat on the entry plan, with campaign, chatbot and Click-to-WhatsApp analytics on higher plans.
- Reseller programs
- Partner plans let agencies resell Engati, including a version with its own branding and a master account.
Wati
- Team inbox for several channels
- WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- Broadcast campaigns
- Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- No-code chatbots
- Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- Click-to-WhatsApp ads
- Ads on Meta that open a WhatsApp chat, with lead capture on every plan and source tags and conversion tracking on Pro and Business.
- Shopify tools
- WhatsApp catalog, abandoned-cart and order-update templates, and campaigns built on buyer data, through a $4.99 a month Shopify add-on.
- AI copilot and agents
- Every plan gets monthly AI Co-pilot credits (250 to 1,500). Astra AI agents for web, WhatsApp and voice are a separately priced add-on from Pro.
Plans
Engati
Pricing could not be confirmed. See engati.ai.
Wati
Growth$59
per month for up to 3 users, billed annually ($69 billed monthly)
1 channel, 3 users with no extra seats, 15,000 broadcasts a month, 1,000 automation triggers, 2 commerce or CRM integrations and email support.
Pro$119
per month for up to 5 users, billed annually ($149 billed monthly)
Unlimited broadcasts, advanced chatbots, teams and auto-routing, 2,000 automation triggers, 5 integrations including HubSpot, and 24x7 chat support.
Business$279
per month for up to 5 users, billed annually ($349 billed monthly)
Multiple WhatsApp numbers, number masking, IP whitelisting, 5,000 automation triggers, Salesforce and other integrations, and a success manager.
Ways to pay less
Engati
No public discounts listed.
Wati
- Annual discount
Save up to 25% with yearly billing
Wati's pricing page says annual plans save up to about 25% and include free dedicated onboarding. Growth is $59 a month billed yearly against $69 monthly; Pro $119 against $149.
Common questions
Which is cheaper, Engati or Wati?
As of Nov 13, 2026, Engati has no price we could confirm, and Wati starts at $59 per month for up to 3 users, billed annually ($69 billed monthly).
Which has a free plan, Engati or Wati?
As of Nov 13, 2026, neither Engati nor Wati has a free plan. Both have a free trial.
Which platforms do Engati and Wati run on?
As of Nov 13, 2026, only Wati lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.