Boutir vs Ecwid (2026): which should you pick?
As of Nov 13, 2026, Boutir and Ecwid share a 2.2 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about the free plan, where Boutir grades higher, or features and ease of use, where Ecwid does.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Boutir
Mobile-first store builder and retail system for small sellers
Which one is for you
Pick Boutir if
- Fits if you run a small shop in Hong Kong, Malaysia or Singapore from your phone
- Works for sellers who sell online and in person and want one member system
Look elsewhere if
- Pricey if you want in-person selling, as the POS app is SGD 80 a year extra on Essential
- Tight if you want a branded app, because it costs SGD 260 a year extra on the higher plans
- Not for you if you want to pay monthly, since only yearly prices are shown
- Watch out: customer service runs weekdays 10:00 to 23:00 and weekends 12:00 to 18:00, and prices were read from the Singapore page
Pick Ecwid if
- Fits if you already have a website and want a shop inside it
- Works for selling the same products on several sites and social pages
Look elsewhere if
- Skip it if you want to try it free first, as there's no free plan or trial
- Tight if you start on Starter: 10 products, a company.site address, and no mobile app or App Market
- Tight if you have more than 100 products, since that takes Business at $49 a month on yearly billing
- Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
- Watch out: marketplace selling needs Business plus third-party apps that may charge extra
How we grade them
| 2.2GPABoutirFair | 2.2GPAEcwidFair | |
|---|---|---|
| Value for money | CSGD 32 a month billed yearly (SGD 380) is close to the category's middle. The higher plans are SGD 107 and SGD 157.50, and extras add up. | CStarter is $5 a month, but that's 10 products on a company.site address. A shop on its own domain starts with Venture at $29 a month on yearly billing ($35 monthly), the category's middle. Ecwid charges no fee on sales on any plan. |
| Free plan and trial | C14-day free trial with no card needed. Nothing stays free. | FNothing free: no free plan, and the pricing page mentions no trial. The lowest way in is Starter at $5 a month, which is not free. |
| Features | COnline store, member tiers, coupons, mPOS, social and ad tools and live commerce on the top plan. The mPOS app is SGD 80 a year extra on Essential, and a branded app costs SGD 260 a year more. | BThe whole job is here: a store you can embed anywhere or build from 70+ templates, tax at checkout, carrier rates, labels, stock per variation, abandoned-cart emails and subscriptions. Marketplace selling goes through third-party apps, but the core is complete. |
| Ease of use | CYou set up the shop, products and payments yourself. No store rating is on record. | B4.62 from 1,255 App Store ratings. Adding the store to a site you already run means there's no new website to build. |
| Platforms and integrations | BWeb, with ties to Stripe, Facebook, Instagram, Google Ads, WhatsApp Business, EasyParcel and YouTube. No desktop app is listed. | BWeb, iPhone and Android, with WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram, plus an App Market from Venture. No desktop app, so it stops at B. |
| Best for | small shops in Hong Kong, Malaysia or Singapore | adding a shop to the website you already have |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Boutir and Ecwid. How we grade
Where they differ
- Boutir also covers whatsApp messaging and affiliate tracking.
- Ecwid also covers digital downloads and shipping labels.
At a glance
| Boutir | Ecwid | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | SGD 32 per month, paid yearly (SGD 380 per year) | $5 per month (Starter) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Boutir | Ecwid by Lightspeed |
| Price read from | boutir.com | ecwid.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Boutir
- Prices were read from the Singapore version of the page and are in Singapore dollars; other country versions of the site were not compared.
- Only yearly prices are shown, with a free domain for one year on yearly plans; no monthly-billing price is listed.
- The point-of-sale app costs SGD 80 a year extra on Essential, and a branded mobile app costs SGD 260 a year extra on the higher plans.
- Customer service hours are limited: Monday to Friday 10:00 to 23:00 and weekends and holidays 12:00 to 18:00.
Ecwid
- There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
- Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
- Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
- The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.
Key features
Boutir
- AI product listing
- Essential includes AI-powered quick product listing and AI auto-translation of the store.
- Member programs
- A 4-tier member program on every plan; the Advanced plan unifies member points across online and offline sales.
- Retail mPOS
- A point-of-sale system is built into the Advanced and Live Commerce plans and sold as an add-on for Essential.
- Social and ad tools
- Connects the shop to Facebook, Instagram and Google, with a self-serve ad feature using dynamic product ads.
- Payments and delivery
- Supports cards, Apple Pay, Google Pay and cash, collects payments through Stripe, and partners with EasyParcel for logistics.
- Live commerce
- The Live Commerce plan embeds live-streamed selling in the store and streams to several platforms at once.
Ecwid
- Add a store to any website
- Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.
- Instant Site builder
- Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.
- Social, marketplace and in-person selling
- Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.
- Tax, shipping and stock
- Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.
- Marketing automation
- Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.
- Subscriptions and digital goods
- Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.
Plans
Boutir
Essential PlanSGD 32
per month, paid yearly (SGD 380 per year)
Online store with AI product listing, a 4-tier member program, coupons, AI auto-translation, localized payments and logistics automation; mPOS is SGD 80 a year extra.
Advanced OMO Commerce PlanSGD 107
per month, paid yearly (SGD 1,280 per year)
Everything in Essential plus a marketing AI assistant, WhatsApp Business integration, affiliate program and unified member points; a branded app is SGD 260 a year extra.
Live Commerce PlanSGD 157.50
per month, paid yearly (SGD 1,890 per year)
Everything in Advanced OMO plus embedded shopping live streams, multi-platform streaming to Facebook, Instagram and YouTube and a dedicated store concierge.
Ecwid
Starter$5
per month
Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.
Venture$29
per month, billed annually ($35 billed monthly)
Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.
Business$49
per month, billed annually ($65 billed monthly)
Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.
Unlimited$119
per month, billed annually ($149 billed monthly)
Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.
Ways to pay less
Boutir
No public discounts listed.
Ecwid
- Annual discount
Pay annually to save 16%
Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.
Common questions
Which is cheaper, Boutir or Ecwid?
As of Nov 13, 2026, Boutir starts at SGD 32 per month, paid yearly (SGD 380 per year), and Ecwid starts at $5 per month (Starter).
Which has a free plan, Boutir or Ecwid?
As of Nov 13, 2026, neither Boutir nor Ecwid has a free plan. Boutir has a free trial.
Which platforms do Boutir and Ecwid run on?
As of Nov 13, 2026, only Ecwid lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.