Boutir vs SHOPLINE (2026): which should you pick?
As of Nov 13, 2026, Boutir and SHOPLINE share a 2.2 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about platforms, where Boutir grades higher, or features, where SHOPLINE does.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Boutir
Mobile-first store builder and retail system for small sellers
SHOPLINE
Ecommerce platform joining online, social and in-store selling
Which one is for you
Pick Boutir if
- Fits if you run a small shop in Hong Kong, Malaysia or Singapore from your phone
- Works for sellers who sell online and in person and want one member system
Look elsewhere if
- Pricey if you want in-person selling, as the POS app is SGD 80 a year extra on Essential
- Tight if you want a branded app, because it costs SGD 260 a year extra on the higher plans
- Not for you if you want to pay monthly, since only yearly prices are shown
- Watch out: customer service runs weekdays 10:00 to 23:00 and weekends 12:00 to 18:00, and prices were read from the Singapore page
Pick SHOPLINE if
- Fits if you sell online, on social and in your own shops and want one stock count
- Works for a small team that needs separate logins, as Starter allows 5 staff accounts
Look elsewhere if
- Pricey if you want your own payment provider, as Starter adds 2% to those sales
- Tight if you need apps or an API early: the app marketplace starts on Essential at A$108 and APIs on Premium at A$341
- Watch out: prices come from the Australian site in Australian dollars, as the US site answered with a bot check
- Watch out: POS selling is listed under Premium, at A$341 a month on yearly billing
- Skip it if you want a phone or desktop app, as only the web admin is on record
How we grade them
| 2.2GPABoutirFair | 2.2GPASHOPLINEFair | |
|---|---|---|
| Value for money | CSGD 32 a month billed yearly (SGD 380) is close to the category's middle. The higher plans are SGD 107 and SGD 157.50, and extras add up. | CStarter is A$41 a month on yearly billing (A$49 monthly), in Australian dollars, as the listing comes from SHOPLINE's Australian site. That's the ordinary middle here. SHOPLINE adds 2% to sales taken through a third-party payment provider on Starter. |
| Free plan and trial | C14-day free trial with no card needed. Nothing stays free. | CNo free plan, but a 14-day trial with no card needed, which is enough to set a store up and see how it feels. |
| Features | COnline store, member tiers, coupons, mPOS, social and ad tools and live commerce on the top plan. The mPOS app is SGD 80 a year extra on Essential, and a branded app costs SGD 260 a year more. | BIt covers the whole job: themes, one-page checkout, 10 kinds of discount, stock across 15 locations on Starter, online, social and in-store selling, 1,000 SmartPush emails and 100+ reports. The app marketplace and marketing automation wait for Essential. |
| Ease of use | CYou set up the shop, products and payments yourself. No store rating is on record. | CNo store rating on record. It's a web admin where you build the store from themes and components, and with this many staff, location and channel settings there's a fair bit to set up. |
| Platforms and integrations | BWeb, with ties to Stripe, Facebook, Instagram, Google Ads, WhatsApp Business, EasyParcel and YouTube. No desktop app is listed. | CWeb only on record, and the named connections are PayPal, Stripe, Atome and Facebook. The app marketplace needs Essential and the developer APIs need Premium at A$341 a month, so the entry plan is fairly closed. |
| Best for | small shops in Hong Kong, Malaysia or Singapore | retailers selling online, on social and in shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Boutir and SHOPLINE. How we grade
Where they differ
- Boutir also covers whatsApp messaging and affiliate tracking.
- SHOPLINE also covers reports and email campaigns.
At a glance
| Boutir | SHOPLINE | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | SGD 32 per month, paid yearly (SGD 380 per year) | A$41 per month, billed annually (A$49 monthly; Australian site) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 14-day free trial, no credit card required |
| Web | ||
| Made by | Boutir | SHOPLINE |
| Price read from | boutir.com | au.shopline.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Boutir
- Prices were read from the Singapore version of the page and are in Singapore dollars; other country versions of the site were not compared.
- Only yearly prices are shown, with a free domain for one year on yearly plans; no monthly-billing price is listed.
- The point-of-sale app costs SGD 80 a year extra on Essential, and a branded mobile app costs SGD 260 a year extra on the higher plans.
- Customer service hours are limited: Monday to Friday 10:00 to 23:00 and weekends and holidays 12:00 to 18:00.
SHOPLINE
- SHOPLINE's US site and help centre answered with a bot check, so the prices here are from its Australian site, in Australian dollars.
- Payments through a third-party provider carry a SHOPLINE fee of 2% on Starter, 0.8% on Essential and 0.5% on Premium (Australian site figures).
- The app marketplace, marketing automation and advanced reports need Essential; developer tools and APIs need Premium.
- Staff accounts are capped at 5 on Starter, 35 on Essential and 100 on Premium.
Key features
Boutir
- AI product listing
- Essential includes AI-powered quick product listing and AI auto-translation of the store.
- Member programs
- A 4-tier member program on every plan; the Advanced plan unifies member points across online and offline sales.
- Retail mPOS
- A point-of-sale system is built into the Advanced and Live Commerce plans and sold as an add-on for Essential.
- Social and ad tools
- Connects the shop to Facebook, Instagram and Google, with a self-serve ad feature using dynamic product ads.
- Payments and delivery
- Supports cards, Apple Pay, Google Pay and cash, collects payments through Stripe, and partners with EasyParcel for logistics.
- Live commerce
- The Live Commerce plan embeds live-streamed selling in the store and streams to several platforms at once.
SHOPLINE
- Store builder and themes
- Build the store without code from official and third-party themes, add components for custom layouts, and apply ready-made policy pages.
- Checkout and payments
- One-page or three-page checkout, with cards and gateways such as PayPal, Stripe and Atome, plus 10 kinds of discount logic and gift cards.
- Stock across locations
- Manage inventory across shops and warehouses for shipping and pickup, from 15 locations on Starter to 300 on Enterprise.
- Online, social and in-store selling
- Sell through the online store, social commerce and SHOPLINE's own POS, with orders, customers and stock kept in one system.
- Email marketing and automation
- SmartPush sends marketing email (1,000 emails on Starter), abandoned-checkout reminders recover sales, and SHOPLINE Flow runs actions when set events occur.
- Reports and analytics
- More than 100 built-in reports on traffic, conversion and revenue with funnel views, and advanced reporting and customer segments from Essential.
Plans
Boutir
Essential PlanSGD 32
per month, paid yearly (SGD 380 per year)
Online store with AI product listing, a 4-tier member program, coupons, AI auto-translation, localized payments and logistics automation; mPOS is SGD 80 a year extra.
Advanced OMO Commerce PlanSGD 107
per month, paid yearly (SGD 1,280 per year)
Everything in Essential plus a marketing AI assistant, WhatsApp Business integration, affiliate program and unified member points; a branded app is SGD 260 a year extra.
Live Commerce PlanSGD 157.50
per month, paid yearly (SGD 1,890 per year)
Everything in Advanced OMO plus embedded shopping live streams, multi-platform streaming to Facebook, Instagram and YouTube and a dedicated store concierge.
SHOPLINE
StarterA$41
per month, billed annually (A$49 billed monthly)
Australian site price. 5 staff accounts, 15 stock locations, store, checkout, 1,000 SmartPush emails and AI tools; 2% fee on third-party payments.
EssentialA$108
per month, billed annually (A$129 billed monthly)
35 staff accounts, advanced reports, customer segments, SmartPush automation and the app marketplace; 0.8% fee on third-party payments.
PremiumA$341
per month, billed annually (A$409 billed monthly)
100 staff accounts, 30 stock locations, AI recommendations, developer tools and APIs, and POS selling; 0.5% fee on third-party payments.
EnterpriseCustom
Unlimited staff, 300 stock locations, multi-store and organization management, advanced checkout customization and priority API access.
Ways to pay less
Boutir
No public discounts listed.
SHOPLINE
- Annual discount
Pay annually to get 2 months free
On the Australian site, Starter costs A$41 a month billed annually against A$49 monthly, Essential A$108 against A$129, and Premium A$341 against A$409.
Common questions
Which is cheaper, Boutir or SHOPLINE?
As of Nov 13, 2026, Boutir starts at SGD 32 per month, paid yearly (SGD 380 per year), and SHOPLINE starts at A$41 per month, billed annually (A$49 monthly; Australian site).
Which has a free plan, Boutir or SHOPLINE?
As of Nov 13, 2026, neither Boutir nor SHOPLINE has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.