Boutir vs Square Online (2026): which should you pick?
As of Nov 13, 2026, we pick Square Online: it is third in our ranking of online store builders, and it grades higher too, 2.6 against 2.2.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Square Online grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Boutir
Mobile-first store builder and retail system for small sellers
Square Online
Online store builder that shares stock and payments with Square POS
Which one is for you
Pick Boutir if
- Fits if you run a small shop in Hong Kong, Malaysia or Singapore from your phone
- Works for sellers who sell online and in person and want one member system
Look elsewhere if
- Pricey if you want in-person selling, as the POS app is SGD 80 a year extra on Essential
- Tight if you want a branded app, because it costs SGD 260 a year extra on the higher plans
- Not for you if you want to pay monthly, since only yearly prices are shown
- Watch out: customer service runs weekdays 10:00 to 23:00 and weekends 12:00 to 18:00, and prices were read from the Singapore page
Pick Square Online if
- Fits if you already take payments with Square in a shop, café or restaurant
- Works for orders customers collect or you deliver locally as well as ship
Look elsewhere if
- Pricey if you just want your own domain, as that takes Square Plus at $49 a month per location
- Skip it if you use a different till, since sharing stock with Square's point of sale is the main reason to pick it
- Tight if you stay free, with a Square web address and online cards at 3.3% + 30¢ instead of 2.9% + 30¢
- Pricey if you want live carrier rates at checkout, which need Premium at $149 a month per location
- Watch out: Plus and Premium are billed per location, with no yearly rate on record
How we grade them
| 2.2GPABoutirFair | 2.6GPASquare OnlineGood | |
|---|---|---|
| Value for money | CSGD 32 a month billed yearly (SGD 380) is close to the category's middle. The higher plans are SGD 107 and SGD 157.50, and extras add up. | CA store on your own domain means Square Plus at $49 a month per location, with no yearly rate on record. That's the dear end of this category, though Plus covers Square's point of sale and invoices too. Square's own cut is its card rate: 2.9% + 30¢ online on Plus. |
| Free plan and trial | C14-day free trial with no card needed. Nothing stays free. | BSquare Free is a store with no monthly fee: SEO tools, pickup, local delivery and shipping labels. The catches are a Square web address and online cards at 3.3% + 30¢ rather than 2.9% + 30¢. There's a 30-day trial of Plus or Premium too. |
| Features | COnline store, member tiers, coupons, mPOS, social and ad tools and live commerce on the top plan. The mPOS app is SGD 80 a year extra on Essential, and a branded app costs SGD 260 a year more. | BIt covers the whole job: a builder with SEO tools, one stock count with your shop, pickup, local delivery, bulk labels with discounted US rates, and Afterpay. Abandoned-cart emails need Plus and live carrier rates need Premium at $149, but the core is all there. |
| Ease of use | CYou set up the shop, products and payments yourself. No store rating is on record. | CNo App Store rating on record for the store itself. If your items are already in Square they carry over, but you're still building a site from layouts, so it lands on a C. |
| Platforms and integrations | BWeb, with ties to Stripe, Facebook, Instagram, Google Ads, WhatsApp Business, EasyParcel and YouTube. No desktop app is listed. | BWeb, iPhone and Android, with Facebook, Instagram, Google and Afterpay, and a Wix store can sync to the Square catalog. It's a short list, and there's no desktop app. |
| Best for | small shops in Hong Kong, Malaysia or Singapore | shops already taking payments with Square |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Boutir and Square Online. How we grade
Where they differ
- Boutir also covers whatsApp messaging and affiliate tracking.
- Square Online also covers shipping labels.
At a glance
| Boutir | Square Online | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | SGD 32 per month, paid yearly (SGD 380 per year) | $49 per location / month (Square Plus) |
| Free plan | None | Square Free: a store on a Square web address with SEO tools, pickup, local delivery and shipping labels, and no monthly fee. Online card payments cost 3.3% + 30¢, and a custom domain needs Plus. |
| Free trial | 14-day free trial, no credit card required | 30-day free trial of Square Plus or Square Premium |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Boutir | Block, Inc. |
| Price read from | boutir.com | squareup.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Boutir
- Prices were read from the Singapore version of the page and are in Singapore dollars; other country versions of the site were not compared.
- Only yearly prices are shown, with a free domain for one year on yearly plans; no monthly-billing price is listed.
- The point-of-sale app costs SGD 80 a year extra on Essential, and a branded mobile app costs SGD 260 a year extra on the higher plans.
- Customer service hours are limited: Monday to Friday 10:00 to 23:00 and weekends and holidays 12:00 to 18:00.
Square Online
- Square Free cannot connect a custom domain; that takes Square Plus at $49 a month per location.
- Online card payments cost 3.3% + 30¢ on Square Free against 2.9% + 30¢ on Plus and Premium.
- Plus and Premium are Square-wide plans billed per location, which also cover point of sale, invoices, staff and booking tools.
- Real-time carrier shipping rates at checkout need Square Premium at $149 a month per location.
Key features
Boutir
- AI product listing
- Essential includes AI-powered quick product listing and AI auto-translation of the store.
- Member programs
- A 4-tier member program on every plan; the Advanced plan unifies member points across online and offline sales.
- Retail mPOS
- A point-of-sale system is built into the Advanced and Live Commerce plans and sold as an add-on for Essential.
- Social and ad tools
- Connects the shop to Facebook, Instagram and Google, with a self-serve ad feature using dynamic product ads.
- Payments and delivery
- Supports cards, Apple Pay, Google Pay and cash, collects payments through Stripe, and partners with EasyParcel for logistics.
- Live commerce
- The Live Commerce plan embeds live-streamed selling in the store and streams to several platforms at once.
Square Online
- Website builder with SEO tools
- Build a single ordering page or a multi-page store with layouts, a blog and SEO tools, and run several Square Online sites from one account.
- Shared catalog with Square POS
- Items, stock and discounts are shared with Square Point of Sale, so stock is tracked across shop locations and online. A Wix store can also sync to the Square catalog.
- Pickup, delivery and shipping
- Offer in-store or curbside pickup, local delivery by staff or couriers, and shipping, with bulk label printing and discounted US shipping rates on every plan.
- Payments built in
- Square processes cards, digital wallets and Afterpay installments. Afterpay costs the seller 6% + 30¢ per sale, and cards issued outside the US add 1.5%.
- Marketing and social selling
- Coupons, pop-ups and lead forms on every plan, Facebook and Instagram connections with Facebook ads, and abandoned-cart emails from Square Plus.
Plans
Boutir
Essential PlanSGD 32
per month, paid yearly (SGD 380 per year)
Online store with AI product listing, a 4-tier member program, coupons, AI auto-translation, localized payments and logistics automation; mPOS is SGD 80 a year extra.
Advanced OMO Commerce PlanSGD 107
per month, paid yearly (SGD 1,280 per year)
Everything in Essential plus a marketing AI assistant, WhatsApp Business integration, affiliate program and unified member points; a branded app is SGD 260 a year extra.
Live Commerce PlanSGD 157.50
per month, paid yearly (SGD 1,890 per year)
Everything in Advanced OMO plus embedded shopping live streams, multi-platform streaming to Facebook, Instagram and YouTube and a dedicated store concierge.
Square Online
Square Free$0
Website builder with SEO tools, pickup, delivery and shipping labels; online card payments cost 3.3% + 30¢ and in-person ones 2.6% + 15¢.
Square Plus$49
per location / month
Custom domain, expanded design and custom code, abandoned-cart emails, reviews, preorders and subscriptions, with online card payments at 2.9% + 30¢.
Square Premium$149
per location / month
Adds real-time shipping rates, advanced reporting and 24/7 phone support, with online cards at 2.9% + 30¢ and in-person at 2.4% + 15¢.
Square ProCustom
For businesses processing over $250,000 a year: custom pricing and processing fees, arranged with Square's sales team.
Common questions
Which is cheaper, Boutir or Square Online?
As of Nov 13, 2026, Boutir starts at SGD 32 per month, paid yearly (SGD 380 per year), and Square Online starts at $49 per location / month (Square Plus).
Which has a free plan, Boutir or Square Online?
As of Nov 13, 2026, only Square Online has a free plan. Boutir does not, though it has a free trial.
Which platforms do Boutir and Square Online run on?
As of Nov 13, 2026, only Square Online lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.