Boutir review (2026): is it worth paying for?
Mobile-first store builder and retail system for small sellers
Black Friday: is there a Boutir sale?
Boutir report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for small shops in Hong Kong, Malaysia or Singapore
Boutir is a hosted shop builder with AI product listing, a member program and in-person selling. Plans start at SGD 32 a month billed yearly, but the POS app and a branded mobile app are extra, there is no monthly billing price, and support hours are limited.
Who Boutir is for
- Fits if you run a small shop in Hong Kong, Malaysia or Singapore from your phone
- Works for sellers who sell online and in person and want one member system
Who Boutir is not for
- Pricey if you want in-person selling, as the POS app is SGD 80 a year extra on Essential
- Tight if you want a branded app, because it costs SGD 260 a year extra on the higher plans
- Not for you if you want to pay monthly, since only yearly prices are shown
- Watch out: customer service runs weekdays 10:00 to 23:00 and weekends 12:00 to 18:00, and prices were read from the Singapore page
Why Boutir gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneySGD 32 a month billed yearly (SGD 380) is close to the category's middle. The higher plans are SGD 107 and SGD 157.50, and extras add up.
- CFree plan and trial14-day free trial with no card needed. Nothing stays free.
- CFeaturesOnline store, member tiers, coupons, mPOS, social and ad tools and live commerce on the top plan. The mPOS app is SGD 80 a year extra on Essential, and a branded app costs SGD 260 a year more.
- CEase of useYou set up the shop, products and payments yourself. No store rating is on record.
- BPlatforms and integrationsWeb, with ties to Stripe, Facebook, Instagram, Google Ads, WhatsApp Business, EasyParcel and YouTube. No desktop app is listed.
What these grades rest on. Graded from this listing, whose facts were read from Boutir's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/boutir#review"><img src="https://toolgpa.com/badge/boutir.svg" alt="Boutir: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Boutir stands among online store builders
Boutir's GPA of 2.2 is higher than 43 of the 80 other online store builders we grade, and level with 16.
It stands best on platforms and integrations (B, above 28 of 80) and worst on features (C, above 5).
Each grade against the category
Every bar is all 81 online store builders we grade, cut by the letter each got. Boutir’s own letter is outlined.
- CValue for moneyAbove 15 of 80, level with 51
- CFree plan and trialAbove 33 of 80, level with 21
- CFeaturesAbove 5 of 80, level with 54
- CEase of useAbove 28 of 80, level with 48
- BPlatforms and integrationsAbove 28 of 80, level with 52
Keep Boutir, or make your own?
Keep it
To replace Boutir you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
What you could make
- Inventory: an app builder makes this well.
What you could not
- Checkout, card payments and sales tax handled for you.
- The WhatsApp Business API, which Meta opens only through approved partners.
- Every click and sale traced back to the right partner.
- It plugs into other products, Stripe, Facebook and Instagram among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Boutir’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Boutir?
Boutir is a store and retail management platform for small and mid-sized retailers in Hong Kong, Malaysia and Singapore. It combines an online store managed from a phone or desktop with an optional point-of-sale app, member programs and social selling, and the vendor says it takes no commission on sales.
Worth knowing
- Prices were read from the Singapore version of the page and are in Singapore dollars; other country versions of the site were not compared.
- Only yearly prices are shown, with a free domain for one year on yearly plans; no monthly-billing price is listed.
- The point-of-sale app costs SGD 80 a year extra on Essential, and a branded mobile app costs SGD 260 a year extra on the higher plans.
- Customer service hours are limited: Monday to Friday 10:00 to 23:00 and weekends and holidays 12:00 to 18:00.
Key features
- AI product listing
- Essential includes AI-powered quick product listing and AI auto-translation of the store.
- Member programs
- A 4-tier member program on every plan; the Advanced plan unifies member points across online and offline sales.
- Retail mPOS
- A point-of-sale system is built into the Advanced and Live Commerce plans and sold as an add-on for Essential.
- Social and ad tools
- Connects the shop to Facebook, Instagram and Google, with a self-serve ad feature using dynamic product ads.
- Payments and delivery
- Supports cards, Apple Pay, Google Pay and cash, collects payments through Stripe, and partners with EasyParcel for logistics.
- Live commerce
- The Live Commerce plan embeds live-streamed selling in the store and streams to several platforms at once.
Boutir pricing
As of Nov 13, 2026, Boutir is a paid product with a free trial, starting at SGD 32 per month, paid yearly (SGD 380 per year).
- Starts at
- SGD 32 per month, paid yearly (SGD 380 per year)
- Free plan
- None
- Free trial
- 14-day free trial, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Essential Plan | SGD 32per month, paid yearly (SGD 380 per year) | Online store with AI product listing, a 4-tier member program, coupons, AI auto-translation, localized payments and logistics automation; mPOS is SGD 80 a year extra. |
| Advanced OMO Commerce Plan | SGD 107per month, paid yearly (SGD 1,280 per year) | Everything in Essential plus a marketing AI assistant, WhatsApp Business integration, affiliate program and unified member points; a branded app is SGD 260 a year extra. |
| Live Commerce Plan | SGD 157.50per month, paid yearly (SGD 1,890 per year) | Everything in Advanced OMO plus embedded shopping live streams, multi-platform streaming to Facebook, Instagram and YouTube and a dedicated store concierge. |
Read from boutir.com on Nov 13, 2026. Prices change, so confirm with Boutir before you buy.
Works with
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Common questions
Does Boutir have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Boutir is listed for Web.
Does Boutir have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Boutir is listed for Web.
Is Boutir open source?
Boutir is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.