The Boutir Insider’s Guide
Everything we know about Boutir in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Boutir
The Insider’s Guide
Mobile-first store builder and retail system for small sellers
Every plan, grade, refund rule and rival among online store builders, read from Boutir’s own pages.
Made by Boutir · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Boutir’s own pages, its app-store listings and our grades. Every fact in it is on Boutir’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 43 of the 80 other online store builders we grade
Boutir is a store and retail management platform for small and mid-sized retailers in Hong Kong, Malaysia and Singapore. It combines an online store managed from a phone or desktop with an optional point-of-sale app, member programs and social selling, and the vendor says it takes no commission on sales.
To get you started, here are 9 things to know about Boutir, taken from its own pages and our grades.
You set up the shop, products and payments yourself.
- 1
Best for small shops in Hong Kong, Malaysia or Singapore
Boutir is a hosted shop builder with AI product listing, a member program and in-person selling.
- 2
What it costs
Paid plans start at SGD 32 per month, paid yearly (SGD 380 per year).
- 3
You can try it first
14-day free trial, no credit card required
- 4
It runs on Web
Web.
- 5
AI product listing
Essential includes AI-powered quick product listing and AI auto-translation of the store.
- 6
Member programs
A 4-tier member program on every plan; the Advanced plan unifies member points across online and offline sales.
- 7
Retail mPOS
A point-of-sale system is built into the Advanced and Live Commerce plans and sold as an add-on for Essential.
- 8
A 2.2 GPA, above 43 of 80
That is against the other online store builders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Boutir you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
Boutir at a glance
- Pricing
- Free trial, from SGD 32 per month, paid yearly (SGD 380 per year)
- Free plan
- No
- Free trial
- 14-day free trial, no credit card required
- Runs on
- Web
- Made by
- Boutir
- Category
- Online Store Builders
- Our grade
- 2.2 GPA, fair
The report card
Best for small shops in Hong Kong, Malaysia or Singapore
Boutir is a hosted shop builder with AI product listing, a member program and in-person selling. Plans start at SGD 32 a month billed yearly, but the POS app and a branded mobile app are extra, there is no monthly billing price, and support hours are limited.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | SGD 32 a month billed yearly (SGD 380) is close to the category's middle. The higher plans are SGD 107 and SGD 157.50, and extras add up. |
| Free plan and trial | C | 14-day free trial with no card needed. Nothing stays free. |
| Features | C | Online store, member tiers, coupons, mPOS, social and ad tools and live commerce on the top plan. The mPOS app is SGD 80 a year extra on Essential, and a branded app costs SGD 260 a year more. |
| Ease of use | C | You set up the shop, products and payments yourself. No store rating is on record. |
| Platforms and integrations | B | Web, with ties to Stripe, Facebook, Instagram, Google Ads, WhatsApp Business, EasyParcel and YouTube. No desktop app is listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Boutir is for
- Fits if you run a small shop in Hong Kong, Malaysia or Singapore from your phone
- Works for sellers who sell online and in person and want one member system
Who it is not for
- Pricey if you want in-person selling, as the POS app is SGD 80 a year extra on Essential
- Tight if you want a branded app, because it costs SGD 260 a year extra on the higher plans
- Not for you if you want to pay monthly, since only yearly prices are shown
- Watch out: customer service runs weekdays 10:00 to 23:00 and weekends 12:00 to 18:00, and prices were read from the Singapore page
Good to know
Good for
- Small retailers in Hong Kong, Malaysia or Singapore who run the shop from a phone
- Shops that sell both online and in person and want one member system
Worth knowing
- Prices were read from the Singapore version of the page and are in Singapore dollars; other country versions of the site were not compared.
- Only yearly prices are shown, with a free domain for one year on yearly plans; no monthly-billing price is listed.
- The point-of-sale app costs SGD 80 a year extra on Essential, and a branded mobile app costs SGD 260 a year extra on the higher plans.
- Customer service hours are limited: Monday to Friday 10:00 to 23:00 and weekends and holidays 12:00 to 18:00.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
3
plans to choose from
Boutir is a paid product with a free trial, starting at SGD 32 per month, paid yearly (SGD 380 per year).
Essential Plan
SGD 32
per month, paid yearly (SGD 380 per year)
Online store with AI product listing, a 4-tier member program, coupons, AI auto-translation, localized payments and logistics automation; mPOS is SGD 80 a year extra.
Advanced OMO Commerce Plan
SGD 107
per month, paid yearly (SGD 1,280 per year)
Everything in Essential plus a marketing AI assistant, WhatsApp Business integration, affiliate program and unified member points; a branded app is SGD 260 a year extra.
Live Commerce Plan
SGD 157.50
per month, paid yearly (SGD 1,890 per year)
Everything in Advanced OMO plus embedded shopping live streams, multi-platform streaming to Facebook, Instagram and YouTube and a dedicated store concierge.
Trying it first
14-day free trial, no credit card required
Read from boutir.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Mobile-first store builder and retail system for small sellers. Here is what it does, as its own site describes it, and what it covers: AI features, inventory, whatsApp messaging, affiliate tracking, online store.
Online store, member tiers, coupons, mPOS, social and ad tools and live commerce on the top plan.
- AI product listing
- Essential includes AI-powered quick product listing and AI auto-translation of the store.
- Member programs
- A 4-tier member program on every plan; the Advanced plan unifies member points across online and offline sales.
- Retail mPOS
- A point-of-sale system is built into the Advanced and Live Commerce plans and sold as an add-on for Essential.
- Social and ad tools
- Connects the shop to Facebook, Instagram and Google, with a self-serve ad feature using dynamic product ads.
- Payments and delivery
- Supports cards, Apple Pay, Google Pay and cash, collects payments through Stripe, and partners with EasyParcel for logistics.
- Live commerce
- The Live Commerce plan embeds live-streamed selling in the store and streams to several platforms at once.
Where it runs
- Web
What it works with
- Stripe
- Google Ads
- WhatsApp Business
- EasyParcel
- YouTube
Boutir is made by Boutir.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
43/80
Other online store builders it is graded above
Boutir's GPA of 2.2 is higher than 43 of the 80 other online store builders we grade, and level with 16.
It stands best on platforms and integrations (B, above 28 of 80) and worst on features (C, above 5).
Each grade against the category
Every bar is all 81 online store builders we grade, cut by the letter each got. Boutir’s own letter is outlined.
- CValue for moneyAbove 15 of 80
- CFree plan and trialAbove 33 of 80
- CFeaturesAbove 5 of 80
- CEase of useAbove 28 of 80
- BPlatforms and integrationsAbove 28 of 80
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Boutir you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
What you could make
- Inventory: an app builder makes this well.
What you could not
- Checkout, card payments and sales tax handled for you.
- The WhatsApp Business API, which Meta opens only through approved partners.
- Every click and sale traced back to the right partner.
- It plugs into other products, Stripe, Facebook and Instagram among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Boutir’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
SHOPLINE, Shoplazza, Shopify, Ecwid and Square Online
The 5 tools Boutir is most often weighed against, with where each one differs from it.
- 2.2GPA
SHOPLINE
Free trial · from $41/mo
Ecommerce platform joining online, social and in-store selling.
- Boutir also covers whatsApp messaging and affiliate tracking.
- SHOPLINE also covers reports and email campaigns.
- 2.4GPA
Shoplazza
Free trial · from $29.25/mo
Hosted store builder with AI setup and multi-market selling.
- Boutir also covers whatsApp messaging and affiliate tracking.
- Shoplazza also covers email campaigns, print on demand and dropshipping.
- 2.8GPA
Shopify
Free trial · from $29/mo
Hosted commerce platform for online, in-person and social selling.
- Only Shopify lists iOS and Android apps.
- Boutir also covers whatsApp messaging and affiliate tracking.
- Shopify also covers email campaigns and shipping labels.
- 2.2GPA
Ecwid
From $5/mo
Online store you can add to any website or run as its own site.
- Only Ecwid lists iOS and Android apps.
- Boutir also covers whatsApp messaging and affiliate tracking.
- Ecwid also covers digital downloads and shipping labels.
- 2.6GPA
Square Online
Free plan · from $49/mo
Online store builder that shares stock and payments with Square POS.
- Square Online has a free plan. Boutir does not, though it has a free trial.
- Only Square Online lists iOS and Android apps.
- Boutir also covers whatsApp messaging and affiliate tracking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Boutir free?
No, Boutir is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does Boutir cost?
Boutir lists 3 plans. Essential Plan: SGD 32 per month, paid yearly (SGD 380 per year).
What platforms does Boutir work on?
Boutir is available on Web.
Does Boutir have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Boutir is listed for Web.
Does Boutir have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Boutir is listed for Web.
Is Boutir open source?
Boutir is not described as open source on its own site, as read on Nov 13, 2026.
What does Boutir integrate with?
Boutir's listing names Stripe, Facebook, Instagram, Google Ads, WhatsApp Business, EasyParcel and YouTube.
Who makes Boutir?
Boutir is made by a company of the same name.
What are the alternatives to Boutir?
The closest alternatives to Boutir in our directory are SHOPLINE, Shoplazza, Shopify, Ecwid and Square Online.
How does Boutir compare with other online store builders?
Boutir's GPA of 2.2 is higher than 43 of the 80 other online store builders we grade, and level with 16.
Could I make my own version of Boutir?
To replace Boutir you would be making checkout, card payments and sales tax handled for you.
Where this guide comes from
The prices, plans, platforms and features were read from Boutir’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Boutir's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Boutir. Prices change, so check boutir.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Boutir, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/boutir
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Boutir: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/boutir
Know someone choosing between online store builders?
Send them this guide: toolgpa.com/tools/boutir/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded online store builders after Boutir, each with an Insider's Guide of its own.
- Online Store Builders Insider's GuideEvery one of the 84 online store builders we grade, compared
- Big Cartel Insider's GuideSimple online store for artists, makers and independent sellers2.8 GPA
- Shopify Insider's GuideHosted commerce platform for online, in-person and social selling2.8 GPA
- BigCommerce Insider's GuideHosted ecommerce platform with plans set by yearly sales2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Boutir’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Boutir is a trademark of its owner, and this guide is not made, paid for or approved by Boutir. Prices and plans change: check boutir.com before you buy.