commercetools vs Zoey (2026): which should you pick?
As of Nov 13, 2026, commercetools grades higher than Zoey: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
commercetools grades higher on value for money and the free plan. Zoey grades higher on ease of use. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
commercetools
API-first headless commerce platform for large retailers
Which one is for you
Pick commercetools if
- Fits if you're an enterprise with engineers replatforming a large multi-market shop
- Works for B2B sellers who need buyer roles, quotes and approval flows
Look elsewhere if
- Not for you if you want a store builder, as there is no built-in storefront editor
- Skip it if you want a price before talking to sales, since none is published
- Watch out: premium support, advanced B2B APIs, checkout and extra regions are add-ons
- Skip it if you are a small shop that just wants to sell, as this is built for engineering teams
Pick Zoey if
- Fits if you are a wholesale distributor with a sales rep team
- Works for sellers who need accounts, invoicing and order tools
Look elsewhere if
- Pricey if you are a small shop, as plans start at $600 a month
- Not for you if you want to test it, as no free plan or trial is listed
- Watch out: Plus and Pro both need a setup plan for implementation
- Watch out: extra user licences and B2B accounts are billed on top, and API access carries call-volume fees
How we grade them
| 2.0GPAcommercetoolsFair | 1.6GPAZoeyWeak | |
|---|---|---|
| Value for money | CNo price is published. The pricing page sends buyers to sales and says pricing is order-based, so there is nothing to set against the category's $29 to $49 a month. | D$600 a month starts at the dearest tenth of the category, and Plus is $1,400 a month. |
| Free plan and trial | CA 60-day free trial with no credit card that doesn't convert automatically. There is no free plan, and the trial excludes InStore, Frontend and agentic features. | FThe listing shows no free plan and no trial, so you pay before you can try it. |
| Features | CCatalog, cart, order, pricing and promotion APIs, B2C and B2B models and a Merchant Center. There's no storefront theme editor, so a front end has to be built or bought. | CBack office, buyer storefront, rep mobile app and accounting and shipping connectors. Starter allows only one of storefront or app, and connects QuickBooks and ShipStation only. |
| Ease of use | DNo store rating on record. Using it means engineers assembling APIs into a storefront, not a merchant clicking through a builder. | CNo store rating on record. Plus and Pro need a setup plan for implementation. |
| Platforms and integrations | BWeb admin and a managed runtime for custom integrations, with MCP servers for AI agents. Not a store builder you can use from a phone or desktop app. | BWeb, with a mobile app for sales reps, four listed integrations and an API. |
| Best for | enterprise headless commerce APIs | B2B wholesale distributors |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: commercetools and Zoey. How we grade
Where they differ
- Zoey also covers sales pipeline, invoicing and inventory.
At a glance
| commercetools | Zoey | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | Not published | $600 per month and up, billed monthly |
| Free plan | None | None |
| Free trial | 60-day free trial, no credit card, does not convert automatically. | None listed |
| Web | ||
| Made by | commercetools GmbH | Zoey |
| Price read from | Not confirmed | zoey.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
commercetools
- No prices are published; the pricing page sends buyers to sales and says pricing is order-based rather than based on sales volume.
- There is no built-in storefront theme editor; a team has to build or buy the front end, and Frontend is a separate product.
- Premium Support, advanced B2B APIs, checkout, HIPAA compliance and extra regions are listed as add-ons.
- The 60-day trial covers the core commerce APIs and Merchant Center, but not InStore, Frontend or agentic capabilities.
Zoey
- Plans start at $600 a month, and Plus and Pro both need a setup plan for implementation.
- Starter allows one of storefront or mobile app, and connects only QuickBooks Online and ShipStation.
- Extra user licenses and B2B accounts are billed on top of each plan's included amounts.
- API access carries additional fees depending on call volume.
Key features
commercetools
- Headless commerce APIs
- Each capability, such as catalog, cart and order management, inventory, promotions and pricing, is exposed as its own versioned API that teams assemble into a custom storefront.
- B2C, B2B and hybrid models
- The page lists B2C, B2B, D2C, marketplaces and subscriptions as supported models. Business units, buyer roles, approval flows and quotes are sold as an Advanced B2B APIs add-on.
- Merchant Center
- A business tool for managing catalog and orders, included in the 60-day trial next to the APIs, with preloaded B2C or B2B sample data.
- Connect hosting
- Connect is a managed runtime for deploying custom integrations and back-office applications inside a commercetools environment, with templates to start from.
- AI and agent commerce
- AI Hub and AgenticLift are products for selling through ChatGPT, Gemini and Copilot, and the platform exposes MCP servers for agents. The trial excludes agentic capabilities.
- InStore point of sale
- A separate product that gives store staff the same catalog, cart and orders that serve the online shop. It is not part of the free trial.
Zoey
- Admin back office
- Manage orders, products, accounts and invoices from one dashboard, with net terms, saved cards and ACH payments.
- Buyer storefront
- A self-service portal where B2B buyers see their own pricing and order history and reorder quickly.
- Sales rep mobile app
- Reps write orders from anywhere, online or offline, scanning barcodes or reading PDFs.
- Accounting and shipping connectors
- Zoey-built integrations include QuickBooks Online, NetSuite and ShipStation, plus a Data Mapper for imports and exports.
- Order and billing tools
- Higher plans add backorders, split orders, auto-pay, statement billing, recurring orders and sales quotes.
Plans
commercetools
Pricing could not be confirmed. See commercetools.com.
Zoey
Starter$600
per month and up, with 1 user license and 50 accounts
Admin plus a storefront or the mobile app (one of the two); extra licenses $75 each, capped at 3; QuickBooks and ShipStation only.
Plus$1,400
per month and up, with 3 user licenses and 200 accounts
Storefront and mobile app, all supported integrations, extra licenses $75 each up to 10; $100 a month per 100 more accounts.
Pro$2,200
per month and up, with 8 user licenses and 500 accounts
Adds unlimited inventory locations and a sandbox; extra licenses $50 each; $75 a month per 100 accounts beyond 500.
EnterpriseCustom
Flexible licenses and accounts, custom integrations and development, dedicated account management. Free quote.
Ways to pay less
commercetools
No public discounts listed.
Zoey
- Annual discount
Save 6% by prepaying an annual contract
Zoey's pricing page says paying a year in advance saves 6% on the monthly plan prices.
Common questions
Which is cheaper, commercetools or Zoey?
As of Nov 13, 2026, commercetools has no price we could confirm, and Zoey starts at $600 per month and up, billed monthly.
Which has a free plan, commercetools or Zoey?
As of Nov 13, 2026, neither commercetools nor Zoey has a free plan. commercetools has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.