Shopify vs Zoey (2026): which should you pick?

Pick Shopify if

• Fits if you sell online and at markets or pop-ups and want one stock count for both
• Works for sellers who'll use Shopify Payments and its discounted shipping labels

Look elsewhere if

• Pricey if you want your own payment provider, as Basic adds 2% to each of those sales
• Not for you if you want a few weeks to try it, since the free trial is 3 days
• Tight if you run a shop counter, as POS Pro is $89 a month per location
• Watch out: syncing more than 50 marketplace orders a month costs 1%, up to $99 a month
• Watch out: the next steps up are Grow at $79 and Advanced at $299, and Plus needs a 1- or 3-year term

Pick Zoey if

• Fits if you are a wholesale distributor with a sales rep team
• Works for sellers who need accounts, invoicing and order tools

Look elsewhere if

• Pricey if you are a small shop, as plans start at $600 a month
• Not for you if you want to test it, as no free plan or trial is listed
• Watch out: Plus and Pro both need a setup plan for implementation
• Watch out: extra user licences and B2B accounts are billed on top, and API access carries call-volume fees

Shopify

• Using a payment provider other than Shopify Payments adds a fee of 2% per sale on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus.
• The free trial lasts 3 days; Basic, Grow and Advanced then cost $1 a month for 3 months before the regular price.
• POS Pro for physical shops costs $89 a month per location, and syncing more than 50 marketplace orders a month costs 1%, up to $99 a month.
• Plus is sold only on a 1- or 3-year term, starting at $2,300 a month on the 3-year term.

Zoey

• Plans start at $600 a month, and Plus and Pro both need a setup plan for implementation.
• Starter allows one of storefront or mobile app, and connects only QuickBooks Online and ShipStation.
• Extra user licenses and B2B accounts are billed on top of each plan's included amounts.
• API access carries additional fees depending on call volume.

Shopify

Store builder and themes

Build the storefront from a theme (Shopify lists more than 200) or from a written prompt, with hosting, SSL and a custom domain on every plan and no cap on products.

Checkout and Shopify Payments

Shopify's own checkout and payment processing are built in, with fraud analysis, local currencies and local payment methods where Shopify Payments is offered.

Inventory, orders and shipping

Track stock across up to 10 locations (200 on Plus), buy and print discounted shipping labels, with live third-party carrier rates included from Advanced up.

Selling in person and on other channels

Sell at pop-ups from the mobile app or a card reader, and sync products to marketplaces and social channels. A separate $0 Agentic plan lists products in AI chats.

Marketing email and automations

Email campaigns, customer segments, abandoned checkout recovery, discount codes and gift cards come with every plan; SMS campaigns are paid per send.

Sidekick AI assistant and apps

Sidekick answers questions and takes actions in the admin, and the Shopify App Store lists more than 13,000 apps for features the core plans lack.

Zoey

Admin back office

Manage orders, products, accounts and invoices from one dashboard, with net terms, saved cards and ACH payments.

Buyer storefront

A self-service portal where B2B buyers see their own pricing and order history and reorder quickly.

Sales rep mobile app

Reps write orders from anywhere, online or offline, scanning barcodes or reading PDFs.

Accounting and shipping connectors

Zoey-built integrations include QuickBooks Online, NetSuite and ShipStation, plus a Data Mapper for imports and exports.

Order and billing tools

Higher plans add backorders, split orders, auto-pay, statement billing, recurring orders and sales quotes.

Shopify

• Basic$29

  per month, billed yearly ($39 billed monthly)

  For solo sellers: online and in-person sales, card rates from 2.9% + 30¢ online, and a 2% fee on sales taken through another payment provider.

• Grow$79

  per month, billed yearly ($105 billed monthly)

  Up to 5 staff accounts, card rates from 2.7% + 30¢ online and a 1% fee on sales through other payment providers.

• Advanced$299

  per month, billed yearly ($399 billed monthly)

  Up to 15 staff accounts, live third-party shipping rates, card rates from 2.5% + 30¢ and a 0.6% fee with other payment providers.

• Plus$2,300

  per month and up, billed yearly on a 3-year term

  On a 1- or 3-year term: unlimited staff, a fully customizable checkout, card rates from 2.25% + 30¢ and a 0.2% fee with other providers.

Zoey

• Starter$600

  per month and up, with 1 user license and 50 accounts

  Admin plus a storefront or the mobile app (one of the two); extra licenses $75 each, capped at 3; QuickBooks and ShipStation only.

• Plus$1,400

  per month and up, with 3 user licenses and 200 accounts

  Storefront and mobile app, all supported integrations, extra licenses $75 each up to 10; $100 a month per 100 more accounts.

• Pro$2,200

  per month and up, with 8 user licenses and 500 accounts

  Adds unlimited inventory locations and a sandbox; extra licenses $50 each; $75 a month per 100 accounts beyond 500.

• EnterpriseCustom

  Flexible licenses and accounts, custom integrations and development, dedicated account management. Free quote.

Shopify

• Annual discount

  Pay yearly to save about 25%

  Basic costs $29 a month billed yearly against $39 billed monthly, Grow $79 against $105, and Advanced $299 against $399.

• Other savings

  $1 a month for the first 3 months

  After the 3-day free trial, the Basic, Grow and Advanced plans cost $1 a month for the first 3 months, then the regular price.

Zoey

• Annual discount

  Save 6% by prepaying an annual contract

  Zoey's pricing page says paying a year in advance saves 6% on the monthly plan prices.