Ecwid vs Gambio (2026): which should you pick?
As of Nov 13, 2026, Gambio grades higher than Ecwid: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Ecwid grades higher on ease of use. Gambio grades higher on the free plan. They get the same grade on value for money, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Gambio
Hosted German shop software with legal texts and fixed monthly plans
Which one is for you
Pick Ecwid if
- Fits if you already have a website and want a shop inside it
- Works for selling the same products on several sites and social pages
Look elsewhere if
- Skip it if you want to try it free first, as there's no free plan or trial
- Tight if you start on Starter: 10 products, a company.site address, and no mobile app or App Market
- Tight if you have more than 100 products, since that takes Business at $49 a month on yearly billing
- Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
- Watch out: marketplace selling needs Business plus third-party apps that may charge extra
Pick Gambio if
- Fits if you sell in Germany and want legal texts handled
- Works for small shops that want fixed monthly plans
Look elsewhere if
- Pricey if you sell a lot on Starter, as it has a 1.5% transaction fee
- Tight if you need a team, as Starter has 1 admin account and 3 need Business
- Watch out: prices are in euros and the page does not say if they include VAT
- Skip it if you sell outside Germany, as its main selling point is German legal cover
How we grade them
| 2.2GPAEcwidFair | 2.4GPAGambioFair | |
|---|---|---|
| Value for money | CStarter is $5 a month, but that's 10 products on a company.site address. A shop on its own domain starts with Venture at $29 a month on yearly billing ($35 monthly), the category's middle. Ecwid charges no fee on sales on any plan. | C€29 a month billed annually ($33 monthly) matches the $29 middle of the category, plus a 1.5% transaction fee on Starter. |
| Free plan and trial | FNothing free: no free plan, and the pricing page mentions no trial. The lowest way in is Starter at $5 a month, which is not free. | CA 30-day free trial. The listing does not say whether a card is needed. |
| Features | BThe whole job is here: a store you can embed anywhere or build from 70+ templates, tax at checkout, carrier rates, labels, stock per variation, abandoned-cart emails and subscriptions. Marketplace selling goes through third-party apps, but the core is complete. | BLegal text safety, themes, payments, marketplaces and multichannel. Nothing in the listing is missing from the job. |
| Ease of use | B4.62 from 1,255 App Store ratings. Adding the store to a site you already run means there's no new website to build. | CNo store rating on record. A hosted shop still means building products, themes and legal pages. |
| Platforms and integrations | BWeb, iPhone and Android, with WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram, plus an App Market from Venture. No desktop app, so it stops at B. | BWeb, with four listed integrations and an API. |
| Best for | adding a shop to the website you already have | German-market hosted shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ecwid and Gambio. How we grade
Price against what you get
Ecwid starts at $5 a month and scores 3.0 out of 4 on features, ease of use and platforms. Gambio starts at about $32.40 a month and scores 2.7.
Ecwid scores higher and starts $27.40 a month lower. Of the other online store builders on the chart, none scores higher than Ecwid for less, and 4 score higher than Gambio for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ecwid also covers digital downloads and shipping labels.
- Gambio also covers templates.
At a glance
| Ecwid | Gambio | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $5 per month (Starter) | €29 per month, billed annually (€33 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 30-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Ecwid by Lightspeed | Gambio GmbH |
| Price read from | ecwid.com | gambio.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Ecwid
- There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
- Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
- Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
- The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.
Gambio
- Prices are in euros, and the page does not say whether they include VAT.
- Each plan has a monthly free volume and a transaction fee, higher on cheaper plans (1.5% on Starter).
- The Starter plan has one admin account; three accounts need Business.
Key features
Ecwid
- Add a store to any website
- Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.
- Instant Site builder
- Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.
- Social, marketplace and in-person selling
- Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.
- Tax, shipping and stock
- Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.
- Marketing automation
- Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.
- Subscriptions and digital goods
- Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.
Gambio
- Legal safety
- Gambio says it has been audited and certified several times, and includes customized legal texts with liability assumed, aimed at avoiding warning letters.
- Free themes
- A range of free themes lets you change the shop's design without coding.
- Payments
- Payment processing runs through PayPal and similar providers; each plan lists a free monthly volume and a transaction fee.
- Marketplaces and multichannel
- The plan table lists marketplace and multichannel connections, a Google starter package and API access.
- Integrations and partners
- The vendor describes an ecosystem of over 200 integrations and partners.
Plans
Ecwid
Starter$5
per month
Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.
Venture$29
per month, billed annually ($35 billed monthly)
Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.
Business$49
per month, billed annually ($65 billed monthly)
Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.
Unlimited$119
per month, billed annually ($149 billed monthly)
Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.
Gambio
Starter€29
per month, billed annually (€33 billed monthly)
1 admin account, basic support, a €500 monthly free volume and a 1.5% transaction fee.
Business€79
per month, billed annually (€89 billed monthly)
3 admin accounts, basic support, a €2,000 monthly free volume and a 0.8% transaction fee.
Professional€149
per month, billed annually (€167 billed monthly)
10 admin accounts, basic support, a €10,000 monthly free volume and a 0.4% transaction fee.
Enterprise€219
per month, billed annually (€245 billed monthly)
Unlimited admin accounts, premium support, a €50,000 monthly free volume and a 0.1% transaction fee.
Ways to pay less
Ecwid
- Annual discount
Pay annually to save 16%
Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.
Gambio
- Annual discount
Lower price with annual billing
The pricing table shows a lower monthly rate for yearly billing: Starter at 29 euros against 33 euros billed monthly.
Common questions
Which is cheaper, Ecwid or Gambio?
As of Nov 13, 2026, Ecwid is cheaper to start with: $5 a month, against about $32.40 a month for Gambio. Ecwid starts at $5 per month (Starter), and Gambio starts at €29 per month, billed annually (€33 billed monthly).
Which has a free plan, Ecwid or Gambio?
As of Nov 13, 2026, neither Ecwid nor Gambio has a free plan. Gambio has a free trial.
Which platforms do Ecwid and Gambio run on?
As of Nov 13, 2026, only Ecwid lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.