Gambio vs JTL-Shop (2026): which should you pick?
As of Nov 13, 2026, Gambio grades higher than JTL-Shop: 2.4 against 2.2 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Gambio grades higher on value for money and platforms. JTL-Shop grades higher on the free plan. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Gambio
Hosted German shop software with legal texts and fixed monthly plans
JTL-Shop
Online shop module of JTL's ERP and multichannel selling packages
Which one is for you
Pick Gambio if
- Fits if you sell in Germany and want legal texts handled
- Works for small shops that want fixed monthly plans
Look elsewhere if
- Pricey if you sell a lot on Starter, as it has a 1.5% transaction fee
- Tight if you need a team, as Starter has 1 admin account and 3 need Business
- Watch out: prices are in euros and the page does not say if they include VAT
- Skip it if you sell outside Germany, as its main selling point is German legal cover
Pick JTL-Shop if
- Fits if you are a retailer who wants stock, orders and the shop in one system
- Works for sellers on marketplaces who need connections to 30 or more
Look elsewhere if
- Tight if you stay free, as the store is capped at 500 items
- Pricey if you want unlimited items, as that starts at €119 a month
- Not for you if you are a private seller, as offers are for business customers only
- Watch out: extra orders beyond a package are billed per order, and the shop is not sold alone
How we grade them
| 2.4GPAGambioFair | 2.2GPAJTL-ShopFair | |
|---|---|---|
| Value for money | C€29 a month billed annually ($33 monthly) matches the $29 middle of the category, plus a 1.5% transaction fee on Starter. | DThe free tier stops at 500 items, and unlimited items start at €119 a month, against a $29 middle for the category, though it includes an ERP. |
| Free plan and trial | CA 30-day free trial. The listing does not say whether a card is needed. | BJTL Start is free with unlimited ERP users and a store of up to 500 items, and a small seller could live on it. |
| Features | BLegal text safety, themes, payments, marketplaces and multichannel. Nothing in the listing is missing from the job. | BA shop tied to an ERP, marketplace selling, shipping and warehouse tools, and POS connections. Nothing in the listing is missing from the job. |
| Ease of use | CNo store rating on record. A hosted shop still means building products, themes and legal pages. | CNo store rating on record. Setting up an ERP alongside a shop takes work. |
| Platforms and integrations | BWeb, with four listed integrations and an API. | CWeb, with two listed integrations. The REST API is in beta and Enterprise only. |
| Best for | German-market hosted shops | retailers who want a shop tied to an ERP |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gambio and JTL-Shop. How we grade
Price against what you get
Gambio starts at about $32.40 a month and scores 2.7 out of 4 on features, ease of use and platforms. JTL-Shop starts at about $132.95 a month and scores 2.3.
Gambio scores higher and starts $100.55 a month lower. Of the other online store builders on the chart, 4 score higher than Gambio for less, and 10 score higher than JTL-Shop for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Gambio also covers templates.
- JTL-Shop also covers shipping labels.
At a glance
| Gambio | JTL-Shop | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | €29 per month, billed annually (€33 billed monthly) | €119 per month (Advanced), with a one-year contract |
| Free plan | None | JTL Start: ERP with unlimited users and a basic store of up to 500 items, with 30+ marketplace connections. |
| Free trial | 30-day free trial | None listed |
| Web | ||
| Made by | Gambio GmbH | JTL-Software-GmbH |
| Price read from | gambio.com | jtl-software.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Gambio
- Prices are in euros, and the page does not say whether they include VAT.
- Each plan has a monthly free volume and a transaction fee, higher on cheaper plans (1.5% on Starter).
- The Starter plan has one admin account; three accounts need Business.
JTL-Shop
- The free Start store is capped at 500 items; unlimited items need Advanced or above.
- Prices are in euros, and extra orders beyond a package are billed per order.
- Offers are meant only for business customers, such as retailers and tradespeople.
- JTL-Shop is not sold alone on the pricing page; it comes inside the ERP packages.
Key features
Gambio
- Legal safety
- Gambio says it has been audited and certified several times, and includes customized legal texts with liability assumed, aimed at avoiding warning letters.
- Free themes
- A range of free themes lets you change the shop's design without coding.
- Payments
- Payment processing runs through PayPal and similar providers; each plan lists a free monthly volume and a transaction fee.
- Marketplaces and multichannel
- The plan table lists marketplace and multichannel connections, a Google starter package and API access.
- Integrations and partners
- The vendor describes an ecosystem of over 200 integrations and partners.
JTL-Shop
- Store tied to an ERP
- The shop sits in a package with JTL's ERP, so products, orders and stock are managed in one system.
- Marketplace selling
- The Start package lists selling on more than 30 marketplaces without extra licenses.
- Shipping and warehouse tools
- Packages include parcel processing and warehouse basics, with shipping labels via Shipping 2.0, which is marked as coming soon.
- Several stores on higher plans
- Advanced includes one professional shop, Pro three, and Enterprise an unlimited number.
- POS connections
- Higher packages allow point-of-sale terminals: 3 on Advanced, 5 on Pro and unlimited on Enterprise.
Plans
Gambio
Starter€29
per month, billed annually (€33 billed monthly)
1 admin account, basic support, a €500 monthly free volume and a 1.5% transaction fee.
Business€79
per month, billed annually (€89 billed monthly)
3 admin accounts, basic support, a €2,000 monthly free volume and a 0.8% transaction fee.
Professional€149
per month, billed annually (€167 billed monthly)
10 admin accounts, basic support, a €10,000 monthly free volume and a 0.4% transaction fee.
Enterprise€219
per month, billed annually (€245 billed monthly)
Unlimited admin accounts, premium support, a €50,000 monthly free volume and a 0.1% transaction fee.
JTL-Shop
Start$0
Basic ERP and a free store for up to 500 items, community support. Shown as from 0 euros a month; extra orders are billed per order.
Advanced€119
per month, one-year contract (monthly-billing price not read)
1 professional shop with unlimited items, 3 POS connections and bronze support; extra order packages from €0.16 per order.
Pro€369
per month, one-year contract (monthly-billing price not read)
3 professional stores, voucher management, 5 POS connections, silver support; for over 3,000 orders a month.
EnterpriseCustom
Unlimited professional stores and POS connections, REST API (beta) and gold support; for over 8,000 orders a month.
Ways to pay less
Gambio
- Annual discount
Lower price with annual billing
The pricing table shows a lower monthly rate for yearly billing: Starter at 29 euros against 33 euros billed monthly.
JTL-Shop
- Annual discount
Save up to 17% with a one-year contract
JTL's pricing page says a one-year contract secures the best price, with savings of up to 17 percent.
Common questions
Which is cheaper, Gambio or JTL-Shop?
As of Nov 13, 2026, Gambio is cheaper to start with: about $32.40 a month, against about $132.95 a month for JTL-Shop. Gambio starts at €29 per month, billed annually (€33 billed monthly), and JTL-Shop starts at €119 per month (Advanced), with a one-year contract.
Which has a free plan, Gambio or JTL-Shop?
As of Nov 13, 2026, only JTL-Shop has a free plan. Gambio does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.