JTL-Shop vs Shopware (2026): which should you pick?
As of Nov 13, 2026, Shopware grades higher than JTL-Shop: 2.4 against 2.2 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Shopware grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
JTL-Shop
Online shop module of JTL's ERP and multichannel selling packages
Shopware
Open-source commerce platform for B2B and B2C stores
Which one is for you
Pick JTL-Shop if
- Fits if you are a retailer who wants stock, orders and the shop in one system
- Works for sellers on marketplaces who need connections to 30 or more
Look elsewhere if
- Tight if you stay free, as the store is capped at 500 items
- Pricey if you want unlimited items, as that starts at €119 a month
- Not for you if you are a private seller, as offers are for business customers only
- Watch out: extra orders beyond a package are billed per order, and the shop is not sold alone
Pick Shopware if
- Fits if you have developers or an agency and want to own the code for a B2B or B2C store
- Works for sellers who start on the free Community Edition and move to a paid plan later
Look elsewhere if
- Pricey if you want hosted support, because Rise starts at EUR 600 a month
- Skip it if you have no developer or partner, as self-hosted stores pay for hosting and implementation separately
- Watch out: plan prices depend on sales volume, so the listed euro figures are only a starting point
- Watch out: linked shops past EUR 1 million in gross sales over 365 days need a paid plan for the Shopware Account
- Watch out: SaaS and PaaS plans go through sales; instant booking is for self-hosted stores only
How we grade them
| 2.2GPAJTL-ShopFair | 2.4GPAShopwareFair | |
|---|---|---|
| Value for money | DThe free tier stops at 500 items, and unlimited items start at €119 a month, against a $29 middle for the category, though it includes an ERP. | DRise, the first paid plan with support and AI content tools, starts at EUR 600 a month, against $29 in the middle of online-store builders. Evolve, with B2B quotes and approvals, is EUR 2,400. |
| Free plan and trial | BJTL Start is free with unlimited ERP users and a store of up to 500 items, and a small seller could live on it. | BThe Community Edition has no platform licence fee and includes the page builder and order management. You host it yourself, and Rise has a 30-day free trial. |
| Features | BA shop tied to an ERP, marketplace selling, shipping and warehouse tools, and POS connections. Nothing in the listing is missing from the job. | BPage builder, B2B tools, an extensions marketplace, AI content tools, multi-language and SEO. Multi-location inventory sits on the custom Beyond plan. |
| Ease of use | CNo store rating on record. Setting up an ERP alongside a shop takes work. | CNo store rating on record. Choosing hosting, partners and extensions is part of the work, and self-hosted stores need developers. |
| Platforms and integrations | CWeb, with two listed integrations. The REST API is in beta and Enterprise only. | BWeb only, but with an extensions marketplace and integrations such as Nosto and Shopware Payments, and SaaS, PaaS or self-hosted options. |
| Best for | retailers who want a shop tied to an ERP | B2B and B2C stores run on open-source Shopware |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: JTL-Shop and Shopware. How we grade
Price against what you get
JTL-Shop starts at about $132.95 a month and scores 2.3 out of 4 on features, ease of use and platforms. Shopware starts at about $670.32 a month and scores 2.7.
Shopware scores higher, and starts $537.37 a month higher: the question is whether the extra is worth that to you. Of the other online store builders on the chart, 10 score higher than JTL-Shop for less, and 4 score higher than Shopware for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Shopware is open source and self-hostable, according to its own site.
- JTL-Shop also covers inventory and shipping labels.
At a glance
| JTL-Shop | Shopware | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | €119 per month (Advanced), with a one-year contract | €600 per month, excl. VAT (Rise plan) |
| Free plan | JTL Start: ERP with unlimited users and a basic store of up to 500 items, with 30+ marketplace connections. | Community Edition: no platform license fee, with a visual page builder, product and order management and community support. |
| Free trial | None listed | Rise plan: first 30 days free. |
| Web | ||
| Made by | JTL-Software-GmbH | Shopware |
| Price read from | jtl-software.com | shopware.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
JTL-Shop
- The free Start store is capped at 500 items; unlimited items need Advanced or above.
- Prices are in euros, and extra orders beyond a package are billed per order.
- Offers are meant only for business customers, such as retailers and tradespeople.
- JTL-Shop is not sold alone on the pricing page; it comes inside the ERP packages.
Shopware
- Plan prices are set by sales volume (GMV) and other factors; the listed euro prices are the starting point.
- Shopware Account and Store access needs a paid plan once linked shops pass €1 million in gross sales over 365 days.
- Self-hosted stores pay for hosting and implementation separately; PaaS pricing depends on infrastructure needs.
- Instant Rise booking in the account is for self-hosted stores only; SaaS and PaaS go through sales.
Key features
JTL-Shop
- Store tied to an ERP
- The shop sits in a package with JTL's ERP, so products, orders and stock are managed in one system.
- Marketplace selling
- The Start package lists selling on more than 30 marketplaces without extra licenses.
- Shipping and warehouse tools
- Packages include parcel processing and warehouse basics, with shipping labels via Shipping 2.0, which is marked as coming soon.
- Several stores on higher plans
- Advanced includes one professional shop, Pro three, and Enterprise an unlimited number.
- POS connections
- Higher packages allow point-of-sale terminals: 3 on Advanced, 5 on Pro and unlimited on Enterprise.
Shopware
- Visual page builder
- Drag-and-drop Shopping Experiences let non-developers build and change store layouts. The page builder is included in the free Community Edition.
- Choice of hosting
- A store can run on Shopware SaaS (hosting and updates included), on Shopware PaaS with more room for custom code, or be self-hosted.
- B2B tools
- Quotes and purchasing approvals arrive with Evolve; customer-specific pricing from external systems and Digital Sales Rooms with Beyond.
- Extensions and Nexus
- Apps and plugins come from the Shopware Store. Nexus connects other systems and runs workflows, with a free monthly execution allowance per shop.
- AI tools
- Rise adds AI-assisted product content and translation. Shopware Intelligence+ includes a Copilot that carries out multi-step tasks in the store.
- Multi-language and SEO
- Storefronts can be offered in several languages, with built-in management of meta tags, canonical URLs, breadcrumbs and structured data.
Plans
JTL-Shop
Start$0
Basic ERP and a free store for up to 500 items, community support. Shown as from 0 euros a month; extra orders are billed per order.
Advanced€119
per month, one-year contract (monthly-billing price not read)
1 professional shop with unlimited items, 3 POS connections and bronze support; extra order packages from €0.16 per order.
Pro€369
per month, one-year contract (monthly-billing price not read)
3 professional stores, voucher management, 5 POS connections, silver support; for over 3,000 orders a month.
EnterpriseCustom
Unlimited professional stores and POS connections, REST API (beta) and gold support; for over 8,000 orders a month.
Shopware
Community Edition€0
Open-source core with source access. You choose hosting and implementation partners; community support only.
Rise€600
per month and up, excl. VAT
Adds AI-assisted content creation, product customization, returns management and direct Shopware support. First 30 days free.
Evolve€2,400
per month and up, excl. VAT
Adds B2B quotes and purchasing approvals, advanced product search, customer-group content and phone support.
BeyondCustom
Adds customer-specific pricing, multi-location inventory, Digital Sales Rooms and 24/7 priority support. Sold through sales.
Ways to pay less
JTL-Shop
- Annual discount
Save up to 17% with a one-year contract
JTL's pricing page says a one-year contract secures the best price, with savings of up to 17 percent.
Shopware
No public discounts listed.
Common questions
Which is cheaper, JTL-Shop or Shopware?
As of Nov 13, 2026, JTL-Shop is cheaper to start with: about $132.95 a month, against about $670.32 a month for Shopware. JTL-Shop starts at €119 per month (Advanced), with a one-year contract, and Shopware starts at €600 per month, excl. VAT (Rise plan).
Which has a free plan, JTL-Shop or Shopware?
As of Nov 13, 2026, both JTL-Shop and Shopware have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.