JTL-Shop vs PrestaShop (2026): which should you pick?
As of Nov 13, 2026, PrestaShop grades higher than JTL-Shop: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
JTL-Shop grades higher on features. PrestaShop grades higher on value for money and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
JTL-Shop
Online shop module of JTL's ERP and multichannel selling packages
PrestaShop
Open-source ecommerce software, free to self-host or sold hosted
Which one is for you
Pick JTL-Shop if
- Fits if you are a retailer who wants stock, orders and the shop in one system
- Works for sellers on marketplaces who need connections to 30 or more
Look elsewhere if
- Tight if you stay free, as the store is capped at 500 items
- Pricey if you want unlimited items, as that starts at €119 a month
- Not for you if you are a private seller, as offers are for business customers only
- Watch out: extra orders beyond a package are billed per order, and the shop is not sold alone
Pick PrestaShop if
- Fits if you want to own your store's code and data outright
- Works for developers building custom stores, or sellers in Europe who want VAT and GDPR tools hosted
Look elsewhere if
- Skip it if you've never set up a website, as PrestaShop says it takes technical knowledge
- Watch out: the free Classic version still needs hosting, a domain and any paid modules, with no costs given
- Watch out: the 14-day Hosted trial takes payment details at sign-up, and prices are in euros before VAT
- Pricey if you need expert help, as paid support starts at €90 for an hour of analysis
- Not for you if you want a phone app to run the shop, as it's web only
How we grade them
| 2.2GPAJTL-ShopFair | 2.4GPAPrestaShopFair | |
|---|---|---|
| Value for money | DThe free tier stops at 500 items, and unlimited items start at €119 a month, against a $29 middle for the category, though it includes an ERP. | CClassic is free, but you pay for hosting, a domain and any paid modules, and the listing has no figure for those. So we go on Hosted: €24 a month on yearly billing, in euros and before VAT (€29 monthly). That's the ordinary middle, and no PrestaShop fee on sales is listed. |
| Free plan and trial | BJTL Start is free with unlimited ERP users and a store of up to 500 items, and a small seller could live on it. | BThe Classic software is free to download with unlimited products, and one person could run a shop on it for years. Hosting isn't free, though, and the 14-day Hosted trial takes payment details at sign-up. |
| Features | BA shop tied to an ERP, marketplace selling, shipping and warehouse tools, and POS connections. Nothing in the listing is missing from the job. | CCheckout in 20 currencies across 190 countries, Google and social ads, eShip labels, Klaviyo email and SEO controls cover the basics. Past that you're adding from 3,200+ themes and modules, and the paid ones cost extra. |
| Ease of use | CNo store rating on record. Setting up an ERP alongside a shop takes work. | CNo store rating on record. Hosted takes the server off your hands, but PrestaShop says installing and customizing a store takes some technical knowledge, and the free Classic route means running your own server. |
| Platforms and integrations | CWeb, with two listed integrations. The REST API is in beta and Enterprise only. | BWeb only, but with PayPal, Stripe, Klarna, Klaviyo, Google, Facebook, Instagram and Hostinger, 3,200+ themes and modules, and open code you can change freely. No phone or desktop app. |
| Best for | retailers who want a shop tied to an ERP | custom stores you own, especially in Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: JTL-Shop and PrestaShop. How we grade
Price against what you get
JTL-Shop starts at about $132.95 a month and scores 2.3 out of 4 on features, ease of use and platforms. PrestaShop starts at about $26.81 a month and scores 2.3.
They score the same, and PrestaShop starts $106.14 a month lower. Of the other online store builders on the chart, 10 score higher than JTL-Shop for less, and 3 score higher than PrestaShop for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- PrestaShop is open source and self-hostable, according to its own site.
- JTL-Shop also covers inventory and shipping labels.
At a glance
| JTL-Shop | PrestaShop | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | €119 per month (Advanced), with a one-year contract | €24 per month excl. VAT, billed annually (Hosted; €29 billed monthly) |
| Free plan | JTL Start: ERP with unlimited users and a basic store of up to 500 items, with 30+ marketplace connections. | Classic: the open-source PrestaShop software, free to download and run on your own hosting, with unlimited products. Hosting, a domain and paid modules cost extra. |
| Free trial | None listed | 14-day free trial of Hosted; payment details are taken at sign-up |
| Web | ||
| Made by | JTL-Software-GmbH | PrestaShop |
| Price read from | jtl-software.com | prestashop.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
JTL-Shop
- The free Start store is capped at 500 items; unlimited items need Advanced or above.
- Prices are in euros, and extra orders beyond a package are billed per order.
- Offers are meant only for business customers, such as retailers and tradespeople.
- JTL-Shop is not sold alone on the pricing page; it comes inside the ERP packages.
PrestaShop
- Classic is free to download, but hosting, a domain and any paid modules or themes cost extra; the offers page gives no figures for those costs.
- PrestaShop says installing and customizing a store takes some technical knowledge, especially to set it up on a server.
- Hosted is priced in euros excluding VAT, and its legal tools are built around European rules such as GDPR.
- Paid technical support is sold separately, from €90 for an hour of analysis and up to four hours of work.
Key features
JTL-Shop
- Store tied to an ERP
- The shop sits in a package with JTL's ERP, so products, orders and stock are managed in one system.
- Marketplace selling
- The Start package lists selling on more than 30 marketplaces without extra licenses.
- Shipping and warehouse tools
- Packages include parcel processing and warehouse basics, with shipping labels via Shipping 2.0, which is marked as coming soon.
- Several stores on higher plans
- Advanced includes one professional shop, Pro three, and Enterprise an unlimited number.
- POS connections
- Higher packages allow point-of-sale terminals: 3 on Advanced, 5 on Pro and unlimited on Enterprise.
PrestaShop
- Open-source store software
- Download PrestaShop free, install it on your own server and change any part of it, with unlimited physical and virtual products and product packs.
- PrestaShop Checkout with PayPal
- Take payments in 20 currencies across 190 countries, including PayPal installments, with Stripe, Klarna and other payment providers also offered.
- Google, Facebook and Instagram ads
- PrestaShop Marketing runs automated ads on Google networks, and PrestaShop Social syncs the catalog with Facebook and Instagram.
- Shipping and marketing automation
- eShip for PrestaShop prints labels and handles shipments, and PrestaShop Automation connects Klaviyo for targeted email campaigns.
- Marketplace and SEO tools
- Add from more than 3,200 themes and modules in the PrestaShop Marketplace, and manage custom URLs, meta tags, canonical URLs and redirects.
Plans
JTL-Shop
Start$0
Basic ERP and a free store for up to 500 items, community support. Shown as from 0 euros a month; extra orders are billed per order.
Advanced€119
per month, one-year contract (monthly-billing price not read)
1 professional shop with unlimited items, 3 POS connections and bronze support; extra order packages from €0.16 per order.
Pro€369
per month, one-year contract (monthly-billing price not read)
3 professional stores, voucher management, 5 POS connections, silver support; for over 3,000 orders a month.
EnterpriseCustom
Unlimited professional stores and POS connections, REST API (beta) and gold support; for over 8,000 orders a month.
PrestaShop
Classic€0
Open-source PrestaShop 9 that you download and host yourself, with PrestaShop Checkout, ad tools, shipping and the Marketplace built in.
Hosted€24
per month excl. VAT, billed annually (€29 billed monthly)
Installed and hosted by PrestaShop, with automatic VAT calculation, GDPR and cookie tools, and support by email, chat or phone 6 days a week.
Ways to pay less
JTL-Shop
- Annual discount
Save up to 17% with a one-year contract
JTL's pricing page says a one-year contract secures the best price, with savings of up to 17 percent.
PrestaShop
- Annual discount
Hosted billed annually saves 17%
The Hosted offer costs €290 a year excluding VAT, shown as €24 a month, against €29 a month without commitment.
Common questions
Which is cheaper, JTL-Shop or PrestaShop?
As of Nov 13, 2026, PrestaShop is cheaper to start with: about $26.81 a month, against about $132.95 a month for JTL-Shop. JTL-Shop starts at €119 per month (Advanced), with a one-year contract, and PrestaShop starts at €24 per month excl. VAT, billed annually (Hosted; €29 billed monthly).
Which has a free plan, JTL-Shop or PrestaShop?
As of Nov 13, 2026, both JTL-Shop and PrestaShop have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.