JTL-Shop vs Shopify (2026): which should you pick?

Pick JTL-Shop if

• Fits if you are a retailer who wants stock, orders and the shop in one system
• Works for sellers on marketplaces who need connections to 30 or more

Look elsewhere if

• Tight if you stay free, as the store is capped at 500 items
• Pricey if you want unlimited items, as that starts at €119 a month
• Not for you if you are a private seller, as offers are for business customers only
• Watch out: extra orders beyond a package are billed per order, and the shop is not sold alone

Pick Shopify if

• Fits if you sell online and at markets or pop-ups and want one stock count for both
• Works for sellers who'll use Shopify Payments and its discounted shipping labels

Look elsewhere if

• Pricey if you want your own payment provider, as Basic adds 2% to each of those sales
• Not for you if you want a few weeks to try it, since the free trial is 3 days
• Tight if you run a shop counter, as POS Pro is $89 a month per location
• Watch out: syncing more than 50 marketplace orders a month costs 1%, up to $99 a month
• Watch out: the next steps up are Grow at $79 and Advanced at $299, and Plus needs a 1- or 3-year term

JTL-Shop

• The free Start store is capped at 500 items; unlimited items need Advanced or above.
• Prices are in euros, and extra orders beyond a package are billed per order.
• Offers are meant only for business customers, such as retailers and tradespeople.
• JTL-Shop is not sold alone on the pricing page; it comes inside the ERP packages.

Shopify

• Using a payment provider other than Shopify Payments adds a fee of 2% per sale on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus.
• The free trial lasts 3 days; Basic, Grow and Advanced then cost $1 a month for 3 months before the regular price.
• POS Pro for physical shops costs $89 a month per location, and syncing more than 50 marketplace orders a month costs 1%, up to $99 a month.
• Plus is sold only on a 1- or 3-year term, starting at $2,300 a month on the 3-year term.

JTL-Shop

Store tied to an ERP

The shop sits in a package with JTL's ERP, so products, orders and stock are managed in one system.

Marketplace selling

The Start package lists selling on more than 30 marketplaces without extra licenses.

Shipping and warehouse tools

Packages include parcel processing and warehouse basics, with shipping labels via Shipping 2.0, which is marked as coming soon.

Several stores on higher plans

Advanced includes one professional shop, Pro three, and Enterprise an unlimited number.

POS connections

Higher packages allow point-of-sale terminals: 3 on Advanced, 5 on Pro and unlimited on Enterprise.

Shopify

Store builder and themes

Build the storefront from a theme (Shopify lists more than 200) or from a written prompt, with hosting, SSL and a custom domain on every plan and no cap on products.

Checkout and Shopify Payments

Shopify's own checkout and payment processing are built in, with fraud analysis, local currencies and local payment methods where Shopify Payments is offered.

Inventory, orders and shipping

Track stock across up to 10 locations (200 on Plus), buy and print discounted shipping labels, with live third-party carrier rates included from Advanced up.

Selling in person and on other channels

Sell at pop-ups from the mobile app or a card reader, and sync products to marketplaces and social channels. A separate $0 Agentic plan lists products in AI chats.

Marketing email and automations

Email campaigns, customer segments, abandoned checkout recovery, discount codes and gift cards come with every plan; SMS campaigns are paid per send.

Sidekick AI assistant and apps

Sidekick answers questions and takes actions in the admin, and the Shopify App Store lists more than 13,000 apps for features the core plans lack.

JTL-Shop

• Start$0

  Basic ERP and a free store for up to 500 items, community support. Shown as from 0 euros a month; extra orders are billed per order.

• Advanced€119

  per month, one-year contract (monthly-billing price not read)

  1 professional shop with unlimited items, 3 POS connections and bronze support; extra order packages from €0.16 per order.

• Pro€369

  per month, one-year contract (monthly-billing price not read)

  3 professional stores, voucher management, 5 POS connections, silver support; for over 3,000 orders a month.

• EnterpriseCustom

  Unlimited professional stores and POS connections, REST API (beta) and gold support; for over 8,000 orders a month.

Shopify

• Basic$29

  per month, billed yearly ($39 billed monthly)

  For solo sellers: online and in-person sales, card rates from 2.9% + 30¢ online, and a 2% fee on sales taken through another payment provider.

• Grow$79

  per month, billed yearly ($105 billed monthly)

  Up to 5 staff accounts, card rates from 2.7% + 30¢ online and a 1% fee on sales through other payment providers.

• Advanced$299

  per month, billed yearly ($399 billed monthly)

  Up to 15 staff accounts, live third-party shipping rates, card rates from 2.5% + 30¢ and a 0.6% fee with other payment providers.

• Plus$2,300

  per month and up, billed yearly on a 3-year term

  On a 1- or 3-year term: unlimited staff, a fully customizable checkout, card rates from 2.25% + 30¢ and a 0.2% fee with other providers.

JTL-Shop

• Annual discount

  Save up to 17% with a one-year contract

  JTL's pricing page says a one-year contract secures the best price, with savings of up to 17 percent.

Shopify

• Annual discount

  Pay yearly to save about 25%

  Basic costs $29 a month billed yearly against $39 billed monthly, Grow $79 against $105, and Advanced $299 against $399.

• Other savings

  $1 a month for the first 3 months

  After the 3-day free trial, the Basic, Grow and Advanced plans cost $1 a month for the first 3 months, then the regular price.