Ecwid vs Tiendanube (2026): which should you pick?
As of Nov 13, 2026, Tiendanube grades higher than Ecwid: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Ecwid grades higher on features and ease of use. Tiendanube grades higher on the free plan. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Tiendanube
Hosted online store builder for Latin American sellers
Which one is for you
Pick Ecwid if
- Fits if you already have a website and want a shop inside it
- Works for selling the same products on several sites and social pages
Look elsewhere if
- Skip it if you want to try it free first, as there's no free plan or trial
- Tight if you start on Starter: 10 products, a company.site address, and no mobile app or App Market
- Tight if you have more than 100 products, since that takes Business at $49 a month on yearly billing
- Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
- Watch out: marketplace selling needs Business plus third-party apps that may charge extra
Pick Tiendanube if
- Fits if you sell in Latin America and read Spanish
- Works for new sellers who want a free store with Pago Nube payments
Look elsewhere if
- Skip it if you need an English site, as the pages we read are in Spanish
- Tight if you use other payment methods: they carry a percentage fee
- Watch out: Pago Nube charges a commission to release money
- Watch out: WhatsApp support starts on Impulso, and prices on other country pages differ from the peso figures
How we grade them
| 2.2GPAEcwidFair | 2.4GPATiendanubeFair | |
|---|---|---|
| Value for money | CStarter is $5 a month, but that's 10 products on a company.site address. A shop on its own domain starts with Venture at $29 a month on yearly billing ($35 monthly), the category's middle. Ecwid charges no fee on sales on any plan. | CEsencial is AR$20,999 a month on yearly billing in the Argentine view, and each country has its own prices, so we can't place it cleanly. Chat Nube AI chats are billed per conversation. |
| Free plan and trial | FNothing free: no free plan, and the pricing page mentions no trial. The lowest way in is Starter at $5 a month, which is not free. | BThe free Inicial plan has unlimited products, sales and visits, with no transaction fee on Pago Nube. One person could run a small shop on it. |
| Features | BThe whole job is here: a store you can embed anywhere or build from 70+ templates, tax at checkout, carrier rates, labels, stock per variation, abandoned-cart emails and subscriptions. Marketplace selling goes through third-party apps, but the core is complete. | CStore design, payments, shipping, social and WhatsApp selling. Bulk actions and source-code access need Impulso, and advanced stats need Escala. |
| Ease of use | B4.62 from 1,255 App Store ratings. Adding the store to a site you already run means there's no new website to build. | CNo rating on record. You build and set up the store yourself, in Spanish on the pages we read. |
| Platforms and integrations | BWeb, iPhone and Android, with WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram, plus an App Market from Venture. No desktop app, so it stops at B. | BWeb store builder with WhatsApp, Instagram, Facebook, Pinterest, Google Shopping and Analytics links. No desktop apps listed. |
| Best for | adding a shop to the website you already have | Spanish-speaking sellers in Latin America |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ecwid and Tiendanube. How we grade
Price against what you get
Ecwid starts at $5 a month and scores 3.0 out of 4 on features, ease of use and platforms. Tiendanube starts at $21 a month and scores 2.3.
Ecwid scores higher and starts $16 a month lower. Of the other online store builders on the chart, none scores higher than Ecwid for less, and 2 score higher than Tiendanube for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ecwid also covers digital downloads.
- Tiendanube also covers whatsApp messaging.
At a glance
| Ecwid | Tiendanube | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $5 per month (Starter) | $20.999 ARS per month, billed annually ($27.999 ARS billed monthly) |
| Free plan | None | Inicial plan: free store with unlimited products, sales and visits, and no transaction fee with Pago Nube. |
| Free trial | None listed | 7-day free trial on the Esencial, Impulso and Escala plans |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Ecwid by Lightspeed | Tiendanube |
| Price read from | ecwid.com | tiendanube.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Ecwid
- There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
- Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
- Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
- The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.
Tiendanube
- The pricing page read from here shows Argentine pesos; other countries have their own pages and prices.
- Transactions through payment methods other than Pago Nube carry a percentage fee, and Pago Nube charges a commission to release money.
- AI conversations in Chat Nube are billed per conversation, from AR$400 down to AR$190 by plan.
- The site and dashboard are in Spanish on the pages we read.
Key features
Ecwid
- Add a store to any website
- Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.
- Instant Site builder
- Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.
- Social, marketplace and in-person selling
- Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.
- Tax, shipping and stock
- Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.
- Marketing automation
- Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.
- Subscriptions and digital goods
- Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.
Tiendanube
- Store design
- Customizable layouts, colors and fonts without code, with 65+ customizable designs listed and HTML, CSS and JavaScript editing on higher plans.
- Pago Nube payments
- The company's own payment service charges no transaction fee; other payment methods carry a plan-based fee, and money release carries a separate commission.
- EnvÃo Nube shipping
- A shipping service with automatic tracking; the site says shipping is up to 15% cheaper through it.
- Social and WhatsApp selling
- Sells through Instagram, Facebook and WhatsApp, and Chat Nube is an AI assistant that answers customers on WhatsApp.
- AI product tools
- Paid plans include AI that writes product descriptions and improves photos, with monthly usage limits of 30, 150 or unlimited by plan.
- Wholesale and subscriptions
- Price tables for wholesale sales and subscription selling are listed in the plan comparison, with limits that vary by plan.
Plans
Ecwid
Starter$5
per month
Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.
Venture$29
per month, billed annually ($35 billed monthly)
Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.
Business$49
per month, billed annually ($65 billed monthly)
Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.
Unlimited$119
per month, billed annually ($149 billed monthly)
Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.
Tiendanube
Inicial$0 ARS
Unlimited products, sales and visits, shipping by Andreani, and no transaction fee with Pago Nube.
Esencial$20.999 ARS
per month, billed annually ($27.999 ARS billed monthly)
Email and Messenger support, 30+ shipping methods and all integrated payment methods. Yearly total $251.991 ARS.
Impulso$59.999 ARS
per month, billed annually ($79.999 ARS billed monthly)
Adds WhatsApp support, bulk actions on sales and products, and source code access. Yearly total $719.991 ARS.
Escala$183.749 ARS
per month, billed annually ($244.999 ARS billed monthly)
Adds advanced statistics, user restrictions and up to 3 distribution centers. Yearly total $2.204.991 ARS.
EvoluciónCustom
Priority support, a dedicated ecommerce specialist and assisted migration for high-volume sellers. Quoted through sales.
Ways to pay less
Ecwid
- Annual discount
Pay annually to save 16%
Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.
Tiendanube
- Annual discount
25% off with annual billing
The pricing page marks yearly billing as 25% cheaper than paying monthly on the Esencial, Impulso and Escala plans.
Common questions
Which is cheaper, Ecwid or Tiendanube?
As of Nov 13, 2026, Ecwid is cheaper to start with: $5 a month, against $21 a month for Tiendanube. Ecwid starts at $5 per month (Starter), and Tiendanube starts at $20.999 ARS per month, billed annually ($27.999 ARS billed monthly).
Which has a free plan, Ecwid or Tiendanube?
As of Nov 13, 2026, only Tiendanube has a free plan. Ecwid does not.
Which platforms do Ecwid and Tiendanube run on?
As of Nov 13, 2026, only Ecwid lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.