Shopify vs Tiendanube (2026): which should you pick?
As of Nov 13, 2026, we pick Shopify: it is first in our ranking of online store builders, and it grades higher too, 2.8 against 2.4.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Shopify grades higher on features and ease of use. Tiendanube grades higher on the free plan. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Shopify
Hosted commerce platform for online, in-person and social selling
Tiendanube
Hosted online store builder for Latin American sellers
Which one is for you
Pick Shopify if
- Fits if you sell online and at markets or pop-ups and want one stock count for both
- Works for sellers who'll use Shopify Payments and its discounted shipping labels
Look elsewhere if
- Pricey if you want your own payment provider, as Basic adds 2% to each of those sales
- Not for you if you want a few weeks to try it, since the free trial is 3 days
- Tight if you run a shop counter, as POS Pro is $89 a month per location
- Watch out: syncing more than 50 marketplace orders a month costs 1%, up to $99 a month
- Watch out: the next steps up are Grow at $79 and Advanced at $299, and Plus needs a 1- or 3-year term
Pick Tiendanube if
- Fits if you sell in Latin America and read Spanish
- Works for new sellers who want a free store with Pago Nube payments
Look elsewhere if
- Skip it if you need an English site, as the pages we read are in Spanish
- Tight if you use other payment methods: they carry a percentage fee
- Watch out: Pago Nube charges a commission to release money
- Watch out: WhatsApp support starts on Impulso, and prices on other country pages differ from the peso figures
How we grade them
| 2.8GPAShopifyGood | 2.4GPATiendanubeFair | |
|---|---|---|
| Value for money | CBasic is $29 a month on yearly billing ($39 monthly), with your own domain and unlimited products. That's right at this category's middle. Shopify takes no extra cut if you use Shopify Payments, but adds 2% to each sale on Basic if you use another payment provider. | CEsencial is AR$20,999 a month on yearly billing in the Argentine view, and each country has its own prices, so we can't place it cleanly. Chat Nube AI chats are billed per conversation. |
| Free plan and trial | DNo free plan, and the trial is just 3 days, though it needs no card. After that it's $1 a month for 3 months, a $3 start rather than a free one. | BThe free Inicial plan has unlimited products, sales and visits, with no transaction fee on Pago Nube. One person could run a small shop on it. |
| Features | AIt covers the whole job: themes, checkout, stock across up to 10 locations, discounted labels, email campaigns, selling at pop-ups from your phone, marketplace and social sync, even listing products in AI chats. More than 13,000 apps cover the rest. | CStore design, payments, shipping, social and WhatsApp selling. Bulk actions and source-code access need Impulso, and advanced stats need Escala. |
| Ease of use | A4.7 from about 42,800 App Store ratings, far more than any other store here. A theme or a written prompt gets the storefront going, and Sidekick answers questions and does jobs in the admin. | CNo rating on record. You build and set up the store yourself, in Spanish on the pages we read. |
| Platforms and integrations | BWeb, iPhone and Android, with Amazon, eBay, Walmart, TikTok, Instagram, Facebook, Google and YouTube, plus APIs for custom apps. There's no desktop app, which keeps it off an A. | BWeb store builder with WhatsApp, Instagram, Facebook, Pinterest, Google Shopping and Analytics links. No desktop apps listed. |
| Best for | stores selling online, in person and on social | Spanish-speaking sellers in Latin America |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Shopify and Tiendanube. How we grade
Price against what you get
Shopify starts at $29 a month and scores 3.7 out of 4 on features, ease of use and platforms. Tiendanube starts at $21 a month and scores 2.3.
Shopify scores higher, and starts $8 a month higher: the question is whether the extra is worth that to you. Of the other online store builders on the chart, none scores higher than Shopify for less, and 2 score higher than Tiendanube for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Shopify also covers email campaigns.
- Tiendanube also covers whatsApp messaging.
At a glance
| Shopify | Tiendanube | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $29 per month, billed yearly ($39 billed monthly) | $20.999 ARS per month, billed annually ($27.999 ARS billed monthly) |
| Free plan | None | Inicial plan: free store with unlimited products, sales and visits, and no transaction fee with Pago Nube. |
| Free trial | 3-day free trial, no credit card required | 7-day free trial on the Esencial, Impulso and Escala plans |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Shopify | Tiendanube |
| Price read from | shopify.com | tiendanube.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Shopify
- Using a payment provider other than Shopify Payments adds a fee of 2% per sale on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus.
- The free trial lasts 3 days; Basic, Grow and Advanced then cost $1 a month for 3 months before the regular price.
- POS Pro for physical shops costs $89 a month per location, and syncing more than 50 marketplace orders a month costs 1%, up to $99 a month.
- Plus is sold only on a 1- or 3-year term, starting at $2,300 a month on the 3-year term.
Tiendanube
- The pricing page read from here shows Argentine pesos; other countries have their own pages and prices.
- Transactions through payment methods other than Pago Nube carry a percentage fee, and Pago Nube charges a commission to release money.
- AI conversations in Chat Nube are billed per conversation, from AR$400 down to AR$190 by plan.
- The site and dashboard are in Spanish on the pages we read.
Key features
Shopify
- Store builder and themes
- Build the storefront from a theme (Shopify lists more than 200) or from a written prompt, with hosting, SSL and a custom domain on every plan and no cap on products.
- Checkout and Shopify Payments
- Shopify's own checkout and payment processing are built in, with fraud analysis, local currencies and local payment methods where Shopify Payments is offered.
- Inventory, orders and shipping
- Track stock across up to 10 locations (200 on Plus), buy and print discounted shipping labels, with live third-party carrier rates included from Advanced up.
- Selling in person and on other channels
- Sell at pop-ups from the mobile app or a card reader, and sync products to marketplaces and social channels. A separate $0 Agentic plan lists products in AI chats.
- Marketing email and automations
- Email campaigns, customer segments, abandoned checkout recovery, discount codes and gift cards come with every plan; SMS campaigns are paid per send.
- Sidekick AI assistant and apps
- Sidekick answers questions and takes actions in the admin, and the Shopify App Store lists more than 13,000 apps for features the core plans lack.
Tiendanube
- Store design
- Customizable layouts, colors and fonts without code, with 65+ customizable designs listed and HTML, CSS and JavaScript editing on higher plans.
- Pago Nube payments
- The company's own payment service charges no transaction fee; other payment methods carry a plan-based fee, and money release carries a separate commission.
- EnvÃo Nube shipping
- A shipping service with automatic tracking; the site says shipping is up to 15% cheaper through it.
- Social and WhatsApp selling
- Sells through Instagram, Facebook and WhatsApp, and Chat Nube is an AI assistant that answers customers on WhatsApp.
- AI product tools
- Paid plans include AI that writes product descriptions and improves photos, with monthly usage limits of 30, 150 or unlimited by plan.
- Wholesale and subscriptions
- Price tables for wholesale sales and subscription selling are listed in the plan comparison, with limits that vary by plan.
Plans
Shopify
Basic$29
per month, billed yearly ($39 billed monthly)
For solo sellers: online and in-person sales, card rates from 2.9% + 30¢ online, and a 2% fee on sales taken through another payment provider.
Grow$79
per month, billed yearly ($105 billed monthly)
Up to 5 staff accounts, card rates from 2.7% + 30¢ online and a 1% fee on sales through other payment providers.
Advanced$299
per month, billed yearly ($399 billed monthly)
Up to 15 staff accounts, live third-party shipping rates, card rates from 2.5% + 30¢ and a 0.6% fee with other payment providers.
Plus$2,300
per month and up, billed yearly on a 3-year term
On a 1- or 3-year term: unlimited staff, a fully customizable checkout, card rates from 2.25% + 30¢ and a 0.2% fee with other providers.
Tiendanube
Inicial$0 ARS
Unlimited products, sales and visits, shipping by Andreani, and no transaction fee with Pago Nube.
Esencial$20.999 ARS
per month, billed annually ($27.999 ARS billed monthly)
Email and Messenger support, 30+ shipping methods and all integrated payment methods. Yearly total $251.991 ARS.
Impulso$59.999 ARS
per month, billed annually ($79.999 ARS billed monthly)
Adds WhatsApp support, bulk actions on sales and products, and source code access. Yearly total $719.991 ARS.
Escala$183.749 ARS
per month, billed annually ($244.999 ARS billed monthly)
Adds advanced statistics, user restrictions and up to 3 distribution centers. Yearly total $2.204.991 ARS.
EvoluciónCustom
Priority support, a dedicated ecommerce specialist and assisted migration for high-volume sellers. Quoted through sales.
Ways to pay less
Shopify
- Annual discount
Pay yearly to save about 25%
Basic costs $29 a month billed yearly against $39 billed monthly, Grow $79 against $105, and Advanced $299 against $399.
- Other savings
$1 a month for the first 3 months
After the 3-day free trial, the Basic, Grow and Advanced plans cost $1 a month for the first 3 months, then the regular price.
Tiendanube
- Annual discount
25% off with annual billing
The pricing page marks yearly billing as 25% cheaper than paying monthly on the Esencial, Impulso and Escala plans.
Common questions
Which is cheaper, Shopify or Tiendanube?
As of Nov 13, 2026, Tiendanube is cheaper to start with: $21 a month, against $29 a month for Shopify. Shopify starts at $29 per month, billed yearly ($39 billed monthly), and Tiendanube starts at $20.999 ARS per month, billed annually ($27.999 ARS billed monthly).
Which has a free plan, Shopify or Tiendanube?
As of Nov 13, 2026, only Tiendanube has a free plan. Shopify does not, though it has a free trial.
Which platforms do Shopify and Tiendanube run on?
As of Nov 13, 2026, only Shopify lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.