Ecwid vs Volusion
We give Ecwid a 2.2 GPA and Volusion a 2.0, out of 4.0. Ecwid grades higher on features, ease of use and platforms. Volusion grades higher on the free plan. They get the same grade on value for money.
Price, platforms and features side by side. The table says where each price was read and when.
Volusion
Hosted ecommerce platform for small and mid-sized online stores
How we grade them
| 2.2GPAEcwidFair | 2.0GPAVolusionFair | |
|---|---|---|
| Value for money | CStarter is $5 a month, but that's 10 products on a company.site address. A shop on its own domain starts with Venture at $29 a month on yearly billing ($35 monthly), the category's middle. Ecwid charges no fee on sales on any plan. | CPersonal is $35 a month for up to $50K of sales a year, with your own domain and 100 products, and no yearly rate on record. That's a bit above this category's middle. Volusion adds 2% to each sale unless you use Volusion Payments. |
| Free plan and trial | FNothing free: no free plan, and the pricing page mentions no trial. The cheapest way in is Starter at $5 a month, which is cheap but not free. | CNo free plan, but a 14-day trial with no card needed. Worth using properly, because Volusion gives no refunds once you're paying. |
| Features | BThe whole job is here: a store you can embed anywhere or build from 70+ templates, tax at checkout, carrier rates, labels, stock per variation, abandoned-cart emails and subscriptions. Marketplace selling goes through third-party apps, but the core is complete. | CGood on stock: warehouses, reorder levels and automatic purchase orders, plus subscriptions, gift cards and local currencies. But nothing on record sells beyond the web store, no POS or marketplaces, and Personal lacks CRM, reviews and abandoned-cart reports. |
| Ease of use | B4.62 from 1,255 App Store ratings. Adding the store to a site you already run is the easy route, with no new website to build. | CNo store rating on record. Themes and the Site Designer get a store going, with an HTML and CSS editor if you code, but it's still a store to build and stock to set up. |
| Platforms and integrations | BWeb, iPhone and Android, with WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram, plus an App Market from Venture. No desktop app, so it stops at B. | CWeb only, and the named connections are mostly ways to pay: Stripe, PayPal and Amazon Pay, plus Avalara for tax, Facebook and Twitter. API access starts on Business at $299 a month. |
| Best for | adding a shop to the website you already have | stock across warehouses, with purchase orders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ecwid and Volusion. How we grade
Price against what you get
Ecwid starts at $5 a month and scores 3.0 out of 4 on features, ease of use and platforms. Volusion starts at $35 a month and scores 2.0.
Ecwid scores higher and starts $30 a month lower. Of the other online store builders on the chart, none scores higher than Ecwid for less, and 5 score higher than Volusion for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ecwid starts at $5 per month (Starter). Volusion starts at $35 per month (Personal).
- Only Ecwid lists iOS and Android apps.
- Ecwid also covers digital downloads and shipping labels.
- Volusion also covers reports.
At a glance
| Ecwid | Volusion | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $5 per month (Starter) | $35 per month (Personal) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Ecwid by Lightspeed | Volusion, LLC |
| Price read from | ecwid.com | volusion.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Ecwid
- Owners of an existing website who want to add a store without rebuilding
- Small shops with a short catalog that want a low monthly price
- Sellers who show the same catalog on several sites and social channels
Volusion
- Small and mid-sized stores that want hosting, checkout and stock in one plan
- Sellers who manage stock across warehouses and reorder with purchase orders
- Stores willing to use Volusion Payments to avoid extra fees
Worth knowing
Ecwid
- There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
- Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
- Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
- The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.
Volusion
- With a gateway other than Volusion Payments, a fee applies to each sale: 2% on Personal, 1.25% on Professional and 0.8% on Business.
- Each plan caps yearly sales over a trailing 12 months, and a store that passes its cap is moved up to the next plan automatically.
- Personal allows only 100 products and lacks CRM, reviews and abandoned-cart reports; API access starts on Business.
- Volusion says all sales are final and it gives no refunds; a cancellation takes effect at the end of the current term.
Key features
Ecwid
- Add a store to any website
- Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.
- Instant Site builder
- Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.
- Social, marketplace and in-person selling
- Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.
- Tax, shipping and stock
- Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.
- Marketing automation
- Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.
- Subscriptions and digital goods
- Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.
Volusion
- Themes and site design
- Free and premium responsive themes, a Site Designer with content blocks, and an HTML and CSS editor for those who code.
- Inventory, warehouses and purchase orders
- Track stock and reorder levels, assign products to warehouse locations, and create purchase orders automatically when items sell.
- Checkout and payments
- Premium Checkout takes cards, PayPal, Amazon Pay, electronic checks and more. Volusion Payments, powered by Stripe, carries no transaction fee from Volusion.
- Subscriptions, gift cards and currencies
- Charge for products on a recurring schedule, sell and accept gift cards, and show prices in a shopper's own currency.
- SEO, marketing and reports
- Manage metadata, sitemaps and robots.txt, create coupons, send abandoned-cart reminders, track ROI from ads and affiliates, and run reports.
- Hosting on Google Cloud
- Stores are hosted on Google Cloud Platform with a 99.9% uptime guarantee, free SSL certificates, unlimited bandwidth and a custom domain.
Plans
Ecwid
Starter$5
per month
Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.
Venture$29
per month, billed annually ($35 billed monthly)
Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.
Business$49
per month, billed annually ($65 billed monthly)
Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.
Unlimited$119
per month, billed annually ($149 billed monthly)
Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.
Volusion
Personal$35
per month for up to $50K sales a year
Up to 100 products, 1 staff account, and live chat and email support. A 2% fee per sale applies with a gateway other than Volusion Payments.
Professional$79
per month for up to $100K sales a year
Up to 5,000 products and 5 staff accounts, adding CRM, reviews, phone orders, import and export and abandoned-cart reports. 1.25% fee with other gateways.
Business$299
per month for up to $400K sales a year, billed annually ($399 monthly)
Unlimited products, 15 staff accounts, phone support, API access, batch order processing and a customer loyalty plan. 0.8% fee with other gateways.
PrimeCustom
Priced by yearly sales with no cap, unlimited staff, VIP support and a client success manager; discounted with a 12-month or longer commitment.
Ways to pay less
Ecwid
- Annual discount
Pay annually to save 16%
Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.
Volusion
- Annual discount
Business plan for $299 a month when paid annually
The Business plan costs $299 a month with annual payment against $399 paid monthly, a saving of about 25%.
