Editorielle vs SourceBottle (2026): which should you pick?
As of Oct 23, 2026, SourceBottle grades higher than Editorielle: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Editorielle grades higher on value for money. SourceBottle grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Editorielle
UK newsletter of journalist requests for businesses and PR agencies
SourceBottle
Media call outs and expert profiles for people seeking press
Which one is for you
Pick Editorielle if
- Fits if you're a UK small business or expert after editorial coverage
- Works for brands in beauty, fashion, food, home and travel
Look elsewhere if
- Not for you if you want to try before paying: trials need a promo code, and the terms give no refunds
- Tight if you want requests the moment they're approved, at £5 a month per instant category
- Watch out: the Elle pitching assistant is a separate monthly add-on with no price on the pricing page
- Skip it if your team uses different email domains, as Team members must share one company domain
- Watch out: prices are in pounds and exclude VAT, and no dollar prices are published
Pick SourceBottle if
- Fits if you want to be quoted in the press and pay nothing to start
- Works for Australian and New Zealand businesses after local coverage
Look elsewhere if
- Tight if you stay free, with a basic directory listing, 10 keywords and no helpdesk
- Watch out: fees are non-refundable, even for unused time, except where Australian Consumer Law says otherwise, and plans renew automatically
- Not for you if you budget in US dollars, as fees are in Australian dollars though the page shows a plain $ sign
- Pricey if you manage more than 5 experts, as the A$130 Agency plan covers 5 profiles
How we grade them
| 2.0GPAEditorielleFair | 2.4GPASourceBottleFair | |
|---|---|---|
| Value for money | B£10 a month before VAT for the newsletter and unlimited pitches, which even with VAT stays under the $20 where this category's cheapest quarter starts. Instant alerts are £5 a month per category on top. | CUnlimited Pitches is A$65 a month (A$650 a year), around the middle of what this category charges once converted. There's also a pay-per-pitch option at A$25 a pitch, up to 3 a month. |
| Free plan and trial | FNothing free: no free plan and no public trial, as trials come only with promo codes, and the terms say no refunds are given. | BFree gets you a profile, 10 keywords and unlimited replies to the call outs it emails you, so one person can really live on it. What you don't get is SourceBottle's team pitching you, or helpdesk support. |
| Features | CA daily request newsletter, click-to-pitch, 12 instant categories, a team dashboard and the Elle pitching add-on. It does the request job fully, but that's a smaller job, and Elle's price isn't on the pricing page. | CEmailed call outs, an expert profile in a directory journalists search, and on paid plans a human team that puts you forward for matching call outs. It does the job fully, but it's a small one. |
| Ease of use | BNo rating on record, but there's nothing to set up: requests land in your inbox and you pitch from the email with one click. | BNo rating on record, but there's little to set up: call outs arrive by email and you reply straight to the journalist. A profile with your keywords is the only setup. |
| Platforms and integrations | CWeb and email only, with no integrations on record. Pitches go only from the email addresses signed up. | CWeb and email only, with no apps, integrations or API on record. |
| Best for | UK journalist requests by daily email | free media call outs by email |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Editorielle and SourceBottle. How we grade
Where they differ
- SourceBottle also covers link outreach.
At a glance
| Editorielle | SourceBottle | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | £10 per month, excluding VAT, billed monthly | A$65 per month, billed monthly (Australian dollars) |
| Free plan | None | Free Expert Profile with a basic directory listing and 10 keywords, plus media call outs by email that you can answer without limit. SourceBottle's team does not pitch you. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Editorielle Ltd | TheSourceBottle Pty Ltd |
| Price read from | editorielle.com | sourcebottle.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Editorielle
- Prices are in pounds and exclude VAT; no dollar prices are published.
- The terms state that no refunds are given, and there is no public free trial; trials come only with promo codes.
- Pitches only reach journalists from the email addresses signed up, and team members must share one company domain.
- The Elle pitching assistant is a separate monthly add-on whose price is not on the pricing page.
SourceBottle
- Its terms say fees are generally in Australian dollars; the pricing page shows them with a plain $ sign.
- A No Pitch, No Pay option charges A$25 per pitch, up to 3 pitches a month, with no subscription.
- Fees are non-refundable, including for unused time, except where Australian Consumer Law requires; plans renew automatically.
- The free plan gets no pitching, a basic listing and no helpdesk support; helpdesk access starts at Unlimited Pitches.
Key features
Editorielle
- Daily request newsletter
- Every weekday at 12pm UK time, members get the day's requests from journalists at publications such as Forbes, Grazia and the Daily Mail.
- Click to pitch
- Reply to a request from the newsletter; the pitch goes to the journalist's inbox and any answer comes straight back to yours.
- Instant categories
- Pick any of 12 categories, such as beauty, business, finance or travel, to get requests round the clock before they reach the newsletter, at £5 a month each.
- Elle pitching assistant
- A paid monthly add-on that spots relevant requests and drafts a pitch from your profile, sent to your inbox to approve, edit or decline.
- Team dashboard
- Manage the plan and add colleagues from one dashboard, with up to 100 team members on the Team plan.
SourceBottle
- Emailed media call outs
- Journalists and bloggers post requests for sources, which go out by email alert; every plan, including the free one, can reply to as many as you like.
- Expert Profile and directory
- A free profile listed in an Expert Directory the media can search, found by keywords: 10 free, 20 on pay per pitch and unlimited on paid plans.
- Human pitching service
- SourceBottle's pitching team searches the directory and puts your profile forward for call outs that match your expertise, uncapped on paid plans.
- Agency plan for PR firms
- One Agency plan covers up to 5 client Expert Profiles, each with unlimited pitching and keywords.
- Priority listing and promotion
- Paid plans get a priority place in the directory and can be featured on SourceBottle's home page and social accounts.
- Free for journalists
- Journalists and bloggers post call outs and search the expert directory at no cost, across Australia, New Zealand, Singapore, the UK, Ireland and North America.
Plans
Editorielle
Individual£10
per month, excluding VAT, billed monthly
The daily newsletter, an individual dashboard and unlimited pitches. Instant alerts cost £5 a month per category.
Team£15
per month for a team of 2, excluding VAT, plus £5 per extra member
Everything in Individual with a team dashboard for up to 100 members, who must share one company email domain.
SourceBottle
FREEA$0
Expert Profile, basic Expert Directory listing, up to 10 keywords and unlimited replies to emailed call outs.
Unlimited PitchesA$65
per month, billed monthly (A$650 billed yearly)
Unlimited pitching of your profile by SourceBottle's team, unlimited keywords, priority listing, helpdesk support and possible home page features.
AgencyA$130
per month, billed monthly (A$1,300 billed yearly)
Everything in Unlimited Pitches for up to 5 client Expert Profiles, for PR professionals managing several experts.
Ways to pay less
Editorielle
No public discounts listed.
SourceBottle
- Annual discount
Two months free with yearly billing
SourceBottle's pricing page says yearly plans get 2 months free: Unlimited Pitches is A$650 a year instead of A$65 a month, and Agency A$1,300.
Common questions
Which is cheaper, Editorielle or SourceBottle?
As of Oct 23, 2026, Editorielle starts at £10 per month, excluding VAT, billed monthly, and SourceBottle starts at A$65 per month, billed monthly (Australian dollars).
Which has a free plan, Editorielle or SourceBottle?
As of Oct 23, 2026, only SourceBottle has a free plan. Editorielle does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.