Editorielle vs Featured (2026): which should you pick?
As of Oct 24, 2026, we pick Featured: it is second in our ranking of link building tools, and it grades higher too, 2.4 against 2.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Editorielle grades higher on value for money and ease of use. Featured grades higher on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Editorielle
UK newsletter of journalist requests for businesses and PR agencies
Featured
AI assistant for PR that finds journalist requests and drafts pitches
Which one is for you
Pick Editorielle if
- Fits if you're a UK small business or expert after editorial coverage
- Works for brands in beauty, fashion, food, home and travel
Look elsewhere if
- Not for you if you want to try before paying: trials need a promo code, and the terms give no refunds
- Tight if you want requests the moment they're approved, at £5 a month per instant category
- Watch out: the Elle pitching assistant is a separate monthly add-on with no price on the pricing page
- Skip it if your team uses different email domains, as Team members must share one company domain
- Watch out: prices are in pounds and exclude VAT, and no dollar prices are published
Pick Featured if
- Fits if you're a founder or expert answering journalist requests for press mentions
- Works for agencies watching HARO-style requests for several clients
Look elsewhere if
- Tight if you stay free, at about 2 to 3 opportunities a week
- Watch out: plans differ only in daily AI allowance, and workflows wait in a queue until it resets
- Not for you if you want pitches sent for you, as it drafts them and you send them
- Pricey if a big team needs it, as Team Pro+ is $1,199 a month on yearly billing, and prices exclude tax
- Skip it if you want earned media only, as it also sells paid article placements and press-release distribution
How we grade them
| 2.0GPAEditorielleFair | 2.4GPAFeaturedFair | |
|---|---|---|
| Value for money | B£10 a month before VAT for the newsletter and unlimited pitches, which even with VAT stays under the $20 where this category's cheapest quarter starts. Instant alerts are £5 a month per category on top. | CLite is $29 a month billed yearly ($39 monthly), between this category's cheaper quarter and its middle. That buys 5 times the free plan's AI use. Pro is $79 and Pro+ $239, and prices exclude tax. |
| Free plan and trial | FNothing free: no free plan and no public trial, as trials come only with promo codes, and the terms say no refunds are given. | CA free plan with every feature and no card, but a small daily AI allowance. Featured's own example is 2 to 3 opportunities a week, which is a taste rather than a routine. |
| Features | CA daily request newsletter, click-to-pitch, 12 instant categories, a team dashboard and the Elle pitching add-on. It does the request job fully, but that's a smaller job, and Elle's price isn't on the pricing page. | BJournalist requests pulled from HARO, Connectively, Substack, X and LinkedIn, a chat that finds podcasts, bylines and awards, scheduled workflows, media monitoring and a check of how AI chatbots describe your brand. It covers the whole job. |
| Ease of use | BNo rating on record, but there's nothing to set up: requests land in your inbox and you pitch from the email with one click. | CNo rating on record. You ask in plain English, but you'll set up your expertise and workflows, and once the daily allowance runs out, work waits until it resets. |
| Platforms and integrations | CWeb and email only, with no integrations on record. Pitches go only from the email addresses signed up. | BWeb only, with no desktop or phone app. Results go to Slack or email, and an MCP server connects it to Claude, Cursor and VS Code. |
| Best for | UK journalist requests by daily email | finding press openings and drafting the pitch |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Editorielle and Featured. How we grade
Price against what you get
Editorielle starts at about $13.22 a month and scores 2.3 out of 4 on features, ease of use and platforms. Featured starts at $29 a month and scores 2.7.
Featured scores higher, and starts $15.78 a month higher: the question is whether the extra is worth that to you. Of the other link building tools on the chart, none scores higher than Editorielle for less, and none scores higher than Featured for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Featured also covers chat assistant, workflow automation and AI search visibility.
At a glance
| Editorielle | Featured | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | £10 per month, excluding VAT, billed monthly | $29 per month, billed annually ($39 billed monthly) |
| Free plan | None | Every feature, including Featured Chat and journalist request matching, on a small daily AI allowance; Featured's example is 2 to 3 opportunities a week. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Editorielle Ltd | Featured |
| Price read from | editorielle.com | featured.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Editorielle
- Prices are in pounds and exclude VAT; no dollar prices are published.
- The terms state that no refunds are given, and there is no public free trial; trials come only with promo codes.
- Pitches only reach journalists from the email addresses signed up, and team members must share one company domain.
- The Elle pitching assistant is a separate monthly add-on whose price is not on the pricing page.
Featured
- Every plan has the same features; plans differ only in a daily AI allowance, and workflows queue until it resets.
- Team Pro+ costs $1,199 a month billed annually ($1,499 monthly); Enterprise is billed by usage at API rates.
- Besides earned media, it sells paid article placements and press-release distribution through newswire partners.
- Prices exclude applicable tax.
Key features
Editorielle
- Daily request newsletter
- Every weekday at 12pm UK time, members get the day's requests from journalists at publications such as Forbes, Grazia and the Daily Mail.
- Click to pitch
- Reply to a request from the newsletter; the pitch goes to the journalist's inbox and any answer comes straight back to yours.
- Instant categories
- Pick any of 12 categories, such as beauty, business, finance or travel, to get requests round the clock before they reach the newsletter, at £5 a month each.
- Elle pitching assistant
- A paid monthly add-on that spots relevant requests and drafts a pitch from your profile, sent to your inbox to approve, edit or decline.
- Team dashboard
- Manage the plan and add colleagues from one dashboard, with up to 100 team members on the Team plan.
Featured
- Journalist requests
- Matches live source requests from HARO, Connectively, Substack, X and LinkedIn to your expertise, sorted by deadline, and drafts a response.
- Featured Chat
- Ask in plain language for podcasts, writers, publications taking bylines, speaking slots or awards, and get a list with pitches drafted.
- Workflows
- Scheduled searches that keep watching for new opportunities and deliver results to Slack, email or the app.
- GEO audit
- Checks how ChatGPT, Claude, Perplexity and Gemini describe your brand and which sources they cite.
- Media and competitor monitoring
- Tracks mentions of your brand, people and competitors across news, blogs, podcasts and YouTube.
- MCP server
- Connects Claude, Cursor, VS Code or your own agents to Featured's opportunity search and workflows.
Plans
Editorielle
Individual£10
per month, excluding VAT, billed monthly
The daily newsletter, an individual dashboard and unlimited pitches. Instant alerts cost £5 a month per category.
Team£15
per month for a team of 2, excluding VAT, plus £5 per extra member
Everything in Individual with a team dashboard for up to 100 members, who must share one company email domain.
Featured
Free$0
All features on a small daily allowance of AI usage, for trying the platform. No card needed.
Lite$29
per month, billed annually ($39 billed monthly)
For one person: 5 times the Free plan's AI usage, plus workflows across saved opportunities.
Pro$79
per month, billed annually ($99 billed monthly)
5 times Lite's daily usage, for running several workflows and regular drafting.
Pro+$239
per month, billed annually ($299 billed monthly)
20 times Lite's daily usage, for agencies and power users handling several brands.
Team Lite$159
per month for up to 25 members, billed annually ($199 monthly)
One shared usage pool, an admin dashboard showing each member's activity, shared workflows, central billing and SSO.
Team Pro$399
per month for up to 25 members, billed annually ($499 monthly)
5 times Team Lite's shared pool, priority processing, admin controls, team analytics and priority support.
Ways to pay less
Editorielle
No public discounts listed.
Featured
- Annual discount
Save 20% with annual billing
Featured's pricing page lists a 20% saving on annual billing: Lite is $29 a month billed at $348 a year instead of $39 a month.
Common questions
Which is cheaper, Editorielle or Featured?
As of Oct 23, 2026, Editorielle is cheaper to start with: about $13.22 a month, against $29 a month for Featured. Editorielle starts at £10 per month, excluding VAT, billed monthly, and Featured starts at $29 per month, billed annually ($39 billed monthly).
Which has a free plan, Editorielle or Featured?
As of Oct 23, 2026, only Featured has a free plan. Editorielle does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.