Feefo vs Kiyoh (2026): which should you pick?
As of Nov 13, 2026, Feefo and Kiyoh share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about features, where Feefo grades higher, or value for money, where Kiyoh does.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Feefo if
- Fits if you want verified reviews on Google and have the budget for $200 a month
- Works for brands that want a customer success manager, which starts on Enhanced
Look elsewhere if
- Pricey if you are a small shop, because it starts at $200 a month, 'from'
- Skip it if you want a free plan or trial, as none is listed
- Tight if you send many requests, since Essentials covers 200 email requests and Enhanced 500
- Watch out: Q&A, AI Trending Topics, Feefo Social and syndication are paid extras whose prices are not shown
- Watch out: the full 600+ integration library is tied to the custom Plus package
Pick Kiyoh if
- Fits if you run a webshop that sells to Dutch customers
- Works for shops that want ratings in Google Shopping and Ads
Look elsewhere if
- Skip it if you don't read Dutch, because the site and help pages are in Dutch
- Watch out: the pricing page shows no prices, so the cost isn't recorded here
- Not for you if you aren't running a webshop, since it's built for store reviews
- Watch out: the Magento plugin needs Magento 2.4.6 or later
How we grade them
| 1.8GPAFeefoWeak | 1.8GPAKiyohWeak | |
|---|---|---|
| Value for money | DEssentials is $200 a month and Enhanced $400, both quoted as 'from'. That is the dearest tenth of review tools, which starts at $200. | CNo price on record on the page, so it sits at the ordinary C. |
| Free plan and trial | FNo free plan or trial is listed, so nothing is free. | FNo free plan or trial is on record for this listing. |
| Features | BVerified review collection, product and service reviews, widgets, Google ratings, surveys, analytics and a syndication network. Q&A, AI Trending Topics, Feefo Social and syndication are paid extras on some packages. | CVerified shop reviews, Google star ratings and structured review data. Product ratings for webshops, not wider review use. |
| Ease of use | CNo store rating on record. It is a sales-supported platform with integrations to set up. | CNo rating on record, and plugins need a shop platform to be set up. |
| Platforms and integrations | BWeb, with Shopify, WooCommerce, Magento, Salesforce, HubSpot and Klaviyo, 350+ integrations on Enhanced and an API on Plus. No phone or desktop app. | BPlugins for Shopify, Shopware 6, WooCommerce, Magento 2, PrestaShop, Lightspeed, CCV Shop and OpenCart. |
| Best for | verified service and product reviews for larger shops | Dutch webshops that want verified shop reviews |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Feefo and Kiyoh. How we grade
Where they differ
- Feefo also covers surveys and reports.
- Kiyoh also covers online store and AI search visibility.
In commonWebReview collection
At a glance
| Feefo | Kiyoh | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $200 per month (Essentials) | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Feefo | Klantenvertellen bv |
| Price read from | business.feefo.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Feefo
- There is no free plan or trial listed, and the pricing page quotes every package as 'from' a monthly price.
- Q&A, AI Trending Topics, Feefo Social and syndication are marked as paid extras on some packages in the comparison table; their prices are not shown.
- Essentials covers 200 email requests and Enhanced 500 email requests; Plus is quoted individually.
- Essentials includes 50+ pre-built integrations and Enhanced 300+; the full 600+ library is tied to the custom package.
Kiyoh
- The pricing page shows no prices in the text served or rendered, so the cost is not recorded here.
- The site and its help pages are in Dutch.
- The pages describe shop reviews and product ratings for webshops, not a general review tool.
- Plugins are tied to specific store platforms, and the Magento plugin needs Magento 2.4.6 or later.
Key features
Feefo
- Verified review collection
- Invitations go to customers who bought, by email on every package and by SMS and WhatsApp as well, with automatic reminders to people who do not respond the first time.
- Product and service reviews
- Collects reviews of the product and of the service around it, with optional photos and video, rateable attributes such as fit or value, and private feedback that is not shown publicly.
- Display widgets and Google ratings
- More than ten on-site widgets, AI review summaries, and review content passed to Google Seller Ratings, Shopping ads and rich snippets.
- Surveys and NPS
- Custom questions on every package, with NPS and bespoke surveys on Enhanced and above, plus a campaign manager for different touchpoints.
- Analytics
- Reports on the collection funnel, feedback and individual products, with sentiment and tag analytics available as extras on some packages.
- Syndication network
- On the top package, product reviews can be shared across retailers in Feefo's network, with product grouping so variants such as size or colour share reviews.
Kiyoh
- Verified shop reviews
- Customers are invited automatically after an order, and the reviews are published on a public Kiyoh page for the shop.
- Google Shopping and Ads stars
- The site says it is an official Google review partner, with ratings shown in Shopping ads, Google Ads and organic results.
- Shop platform plugins
- Plugins are listed for Shopify, Shopware 6, WooCommerce, Magento 2, PrestaShop, Lightspeed, CCV Shop and OpenCart.
- Structured review data for AI search
- The site says reviews are published as structured data so AI assistants such as ChatGPT and Gemini can cite them.
- Thuiswinkel Waarborg partnership
- The site names itself the official review partner of the Dutch Thuiswinkel Waarborg trade association.
Plans
Feefo
Essentials$200
per month, from
200 email requests plus 50 WhatsApp and 50 SMS, product and service reviews, photo and video reviews, AI summaries and replies, Google Seller Ratings.
Enhanced$400
per month, from
Everything in Essentials with 500 email requests, a campaign manager, NPS and custom surveys, A/B testing, 350+ integrations and an assigned customer success manager.
PlusCustom
Everything in Enhanced plus bespoke collection, multilingual moderation, AI insights, social UGC, syndication network and 600+ enterprise integrations with API.
Kiyoh
Pricing could not be confirmed. See kiyoh.com.
Common questions
Which is cheaper, Feefo or Kiyoh?
As of Nov 13, 2026, Feefo starts at $200 per month (Essentials), and Kiyoh has no price we could confirm.
Which has a free plan, Feefo or Kiyoh?
As of Nov 13, 2026, neither Feefo nor Kiyoh has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.