Kiyoh vs Trusted Shops (2026): which should you pick?
As of Nov 13, 2026, Trusted Shops grades higher than Kiyoh: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Trusted Shops grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Trusted Shops
Trustmark, buyer protection and reviews for online shops
Paid
Which one is for you
Pick Kiyoh if
- Fits if you run a webshop that sells to Dutch customers
- Works for shops that want ratings in Google Shopping and Ads
Look elsewhere if
- Skip it if you don't read Dutch, because the site and help pages are in Dutch
- Watch out: the pricing page shows no prices, so the cost isn't recorded here
- Not for you if you aren't running a webshop, since it's built for store reviews
- Watch out: the Magento plugin needs Magento 2.4.6 or later
Pick Trusted Shops if
- Fits if you run a shop in Europe and want a trustmark with buyer protection
- Works for shops on Shopify, WooCommerce, Magento or Shopware
Look elsewhere if
- Skip it if you want to see prices first, as they depend on your turnover
- Not for you if you want a free plan or trial, since none is offered
- Tight if you want a short commitment, because the page states a 12-month minimum with yearly payment in advance
- Watch out: a one-time setup fee of EUR 99 plus VAT applies
- Watch out: the Trustmark needs an audit before you can use it
How we grade them
| 1.8GPAKiyohWeak | 2.0GPATrusted ShopsFair | |
|---|---|---|
| Value for money | CNo price on record on the page, so it sits at the ordinary C. | CNo prices are published; they depend on turnover and product selection. With a EUR 99 setup fee and a 12-month minimum on top, it is graded in the middle until a quote says otherwise. |
| Free plan and trial | FNo free plan or trial is on record for this listing. | FNo free plan or trial; the page offers no trial of the Trustmark. |
| Features | CVerified shop reviews, Google star ratings and structured review data. Product ratings for webshops, not wider review use. | BA trustmark with buyer protection, service and product reviews, a Google integration, a reputation manager and AI review tools. Product Reviews, Reputation Manager and Google Integration sit in higher packages or are add-ons. |
| Ease of use | CNo rating on record, and plugins need a shop platform to be set up. | CNo store rating on record. The Trustmark needs an audit to pass, and setup comes with integrations to connect. |
| Platforms and integrations | BPlugins for Shopify, Shopware 6, WooCommerce, Magento 2, PrestaShop, Lightspeed, CCV Shop and OpenCart. | BWeb, with Shopify, WooCommerce, Magento, Shopware, BigCommerce, Zendesk and Klaviyo. The Trustbadge is offered in 14+ languages. |
| Best for | Dutch webshops that want verified shop reviews | European online shops that want a trustmark |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Kiyoh and Trusted Shops. How we grade
Where they differ
- Kiyoh also covers online store and AI search visibility.
- Trusted Shops also covers reports.
In commonWebReview collection
At a glance
| Kiyoh | Trusted Shops | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Klantenvertellen bv | Trusted Shops |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Kiyoh
- The pricing page shows no prices in the text served or rendered, so the cost is not recorded here.
- The site and its help pages are in Dutch.
- The pages describe shop reviews and product ratings for webshops, not a general review tool.
- Plugins are tied to specific store platforms, and the Magento plugin needs Magento 2.4.6 or later.
Trusted Shops
- No prices are published: the pricing page says they depend on a shop's turnover and product selection.
- The pricing page states annual payment in advance plus VAT, a one-time setup fee of EUR 99 plus VAT and a 12-month minimum contract.
- Product Reviews, Reputation Manager and Google Integration sit in higher packages or are add-ons, and the page offers no trial of the Trustmark.
- Built for European markets; the Trustbadge is offered in 14+ languages and the Trustmark requires passing an audit.
Key features
Kiyoh
- Verified shop reviews
- Customers are invited automatically after an order, and the reviews are published on a public Kiyoh page for the shop.
- Google Shopping and Ads stars
- The site says it is an official Google review partner, with ratings shown in Shopping ads, Google Ads and organic results.
- Shop platform plugins
- Plugins are listed for Shopify, Shopware 6, WooCommerce, Magento 2, PrestaShop, Lightspeed, CCV Shop and OpenCart.
- Structured review data for AI search
- The site says reviews are published as structured data so AI assistants such as ChatGPT and Gemini can cite them.
- Thuiswinkel Waarborg partnership
- The site names itself the official review partner of the Dutch Thuiswinkel Waarborg trade association.
Trusted Shops
- Trustmark with buyer protection
- Shops pass an audit against Trusted Shops quality criteria, then display the Trustmark through the Trustbadge, which also offers shoppers a 30-day buyer protection.
- Service reviews
- Unlimited service reviews with a company profile that shows the star rating in Google searches for the brand, checked by a mix of manual and automatic moderation.
- Product reviews
- An add-on that collects reviews of individual products and shows them on product pages.
- Google integration
- Passes service and product ratings to Google Shopping and Google Ads so that stars can appear in ads.
- Reputation Manager
- Sends review requests to Trusted Shops, Trustpilot and Google Business Profile from a single control centre.
- AI review tools
- A Smart Review Assistant writes replies and summarizes feedback, and Sentiment Analysis picks out common themes across reviews.
Plans
Kiyoh
Pricing could not be confirmed. See kiyoh.com.
Trusted Shops
Pricing could not be confirmed. See trustedshops.com.
Common questions
Which is cheaper, Kiyoh or Trusted Shops?
As of Nov 13, 2026, Kiyoh has no price we could confirm, and Trusted Shops has no price we could confirm.
Which has a free plan, Kiyoh or Trusted Shops?
As of Nov 13, 2026, neither Kiyoh nor Trusted Shops has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.