Kiyoh vs Trustpilot (2026): which should you pick?
As of Nov 13, 2026, Trustpilot grades higher than Kiyoh: 2.2 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Kiyoh grades higher on value for money. Trustpilot grades higher on the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Trustpilot
Business reviews on Trustpilot's public site, with paid invite plans
Free plan · from $99/mo
Which one is for you
Pick Kiyoh if
- Fits if you run a webshop that sells to Dutch customers
- Works for shops that want ratings in Google Shopping and Ads
Look elsewhere if
- Skip it if you don't read Dutch, because the site and help pages are in Dutch
- Watch out: the pricing page shows no prices, so the cost isn't recorded here
- Not for you if you aren't running a webshop, since it's built for store reviews
- Watch out: the Magento plugin needs Magento 2.4.6 or later
Pick Trustpilot if
- Fits if your customers already look businesses up on Trustpilot
- Works for small firms that send under 50 review invitations a month
Look elsewhere if
- Pricey if you're a small shop, as paid plans start at $99 a month for a year, paid upfront
- Not for you if you want to pay month to month, as contracts run 12 months
- Tight if you sell on several country domains, as each one is priced separately
- Watch out: listed prices are starting points, and the quote depends on traffic, business size and revenue
- Watch out: product and location reviews are paid add-ons, and the API is only on Premium and Enterprise
How we grade them
| 1.8GPAKiyohWeak | 2.2GPATrustpilotFair | |
|---|---|---|
| Value for money | CNo price on record on the page, so it sits at the ordinary C. | DStarter is $99 a month per domain, paid upfront on a 12-month contract, for 100 invitations, and only for small businesses up to $5M in revenue. A shop with 300 orders a month needs Plus at $319 to invite everyone. Set against its listed rivals, that's the dear end. |
| Free plan and trial | FNo free plan or trial is on record for this listing. | CA free account keeps your profile, lets you reply to and flag reviews, and sends 50 invitations a month, with 1 widget and 1 user. Your TrustScore stays whether you pay or not. But a busy shop hits 50 fast, and the 14-day trial is of Plus. |
| Features | CVerified shop reviews, Google star ratings and structured review data. Product ratings for webshops, not wider review use. | BThe whole job for company reviews: a public profile and TrustScore, automated invitations, QR codes, TrustBox widgets, replies and flagging, insights and benchmarks. Product and location reviews are paid add-ons, and AI-assisted replies are Enterprise only. |
| Ease of use | CNo rating on record, and plugins need a shop platform to be set up. | CNo store rating on record. You claim the profile, connect invitations to your store or CRM and add widgets to your site, and the paid plans are quoted on your traffic and revenue. |
| Platforms and integrations | BPlugins for Shopify, Shopware 6, WooCommerce, Magento 2, PrestaShop, Lightspeed, CCV Shop and OpenCart. | BWeb, with Shopify, Salesforce, HubSpot, Klaviyo, Dotdigital, Adobe Commerce, BigCommerce and AfterShip, and all integrations on Plus. The API is an add-on on Premium and Enterprise only. No phone or desktop app is listed. |
| Best for | Dutch webshops that want verified shop reviews | a public review profile shoppers already know |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Kiyoh and Trustpilot. How we grade
Where they differ
- Kiyoh also covers online store and AI search visibility.
- Trustpilot also covers reports.
In commonWebReview collection
At a glance
| Kiyoh | Trustpilot | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $99 per domain / month and up, billed annually |
| Free plan | None | Free account: claim your profile page, 50 automated review invitations a month, reply to and flag reviews, 1 widget, 1 QR code and 1 user. |
| Free trial | None listed | 14-day free trial of the Plus plan |
| Web | ||
| Made by | Klantenvertellen bv | Trustpilot |
| Price read from | Not confirmed | business.trustpilot.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Kiyoh
- The pricing page shows no prices in the text served or rendered, so the cost is not recorded here.
- The site and its help pages are in Dutch.
- The pages describe shop reviews and product ratings for webshops, not a general review tool.
- Plugins are tied to specific store platforms, and the Magento plugin needs Magento 2.4.6 or later.
Trustpilot
- Paid plans are 12-month contracts paid upfront, and each domain is priced separately.
- Prices are starting points: the quote depends on site traffic, business size and annual revenue.
- Product and location reviews are paid add-ons, and API access is an add-on only on Premium and Enterprise.
- The free plan stops at 50 invitations a month until the next month or an upgrade.
Key features
Kiyoh
- Verified shop reviews
- Customers are invited automatically after an order, and the reviews are published on a public Kiyoh page for the shop.
- Google Shopping and Ads stars
- The site says it is an official Google review partner, with ratings shown in Shopping ads, Google Ads and organic results.
- Shop platform plugins
- Plugins are listed for Shopify, Shopware 6, WooCommerce, Magento 2, PrestaShop, Lightspeed, CCV Shop and OpenCart.
- Structured review data for AI search
- The site says reviews are published as structured data so AI assistants such as ChatGPT and Gemini can cite them.
- Thuiswinkel Waarborg partnership
- The site names itself the official review partner of the Dutch Thuiswinkel Waarborg trade association.
Trustpilot
- Public profile and TrustScore
- Reviews live on the business's profile page on Trustpilot's consumer site, with a TrustScore that stays there even if the business stops paying.
- Review invitations
- Sends automated invitations after a purchase or service, from 50 a month free to 1,000 on Premium, plus QR codes and, from Plus, an in-app review collector.
- TrustBox widgets
- Website widgets that show the TrustScore, star ratings and testimonials, from 1 on the free plan to 21 or more on Premium and Enterprise.
- Product and location reviews
- Add-ons on the paid plans for reviews of individual products, with SEO-friendly widgets, and for reviews of each physical location.
- Insights and AI replies
- TrustScore insights, topic and sentiment reports and competitor benchmarks on higher plans; Enterprise adds AI-assisted replies and custom dashboards.
Plans
Kiyoh
Pricing could not be confirmed. See kiyoh.com.
Trustpilot
Free$0
50 review invitations a month, replies to reviews, 1 TrustBox widget, 1 QR code collector and 1 user.
Starter$99
per domain / month and up, billed annually
100 invitations a month, 2 widgets, 1 user and 1 domain. Only for new small businesses with up to $5M in revenue.
Plus$319
per domain / month and up, billed annually
300 invitations a month, 10 widgets, 3 users, up to 3 domains, all integrations and a branded profile page.
Premium$799
per domain / month and up, billed annually
1,000 invitations a month, 21 widgets, 10 users, a customer success manager and fuller insights. Sold through a demo.
EnterpriseCustom
Unlimited invitations, 1,000 users, SSO, AI-assisted replies, custom dashboards and invitation tools, priced by sales.
Common questions
Which is cheaper, Kiyoh or Trustpilot?
As of Nov 13, 2026, Kiyoh has no price we could confirm, and Trustpilot starts at $99 per domain / month and up, billed annually.
Which has a free plan, Kiyoh or Trustpilot?
As of Nov 13, 2026, only Trustpilot has a free plan. Kiyoh does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.