FoxData vs Sensor Tower (2026): which should you pick?
As of Oct 23, 2026, FoxData and Sensor Tower share a 2.4 GPA, both have a free plan and their prices can't be set side by side, so the choice depends on which features you need.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
FoxData
App market intelligence with ASO, Apple Ads and download estimates
Free plan · from $9.90/mo
Sensor Tower
Market intelligence on app downloads, revenue, usage and ads
Free plan
Which one is for you
Pick FoxData if
- Fits if you're an indie developer tracking a few apps for under $10 a month
- Works for teams running ASO and Apple Search Ads side by side
Look elsewhere if
- Watch out: ASO reports, exports and the API start at Standard, $59, and download estimates at Growth, $159
- Pricey if you want Apple Search Ads bidding data at $399, or active user and retention data, an Enterprise add-on
- Watch out: the trial needs a card, starts the plan on its own and leaves out exports, AI reviews and the API
- Tight if you change your mind, as refunds only cover cancelling within 48 hours of a first subscription
- Tight if you stay free, with 1 seat, 2 apps and limited keyword tracking
Pick Sensor Tower if
- Fits if you size app markets or competitors' downloads and revenue, not just your own keywords
- Works for publishers and investors who want app, ad and gaming data from one vendor
Look elsewhere if
- Not for you if you want a price before you talk to anyone, as every plan is quoted on a sales call
- Skip it if you want to know what's free first, as the free account's limits aren't listed and full app insights are paid
- Watch out: advertising, audience, web and gaming data are separate products from the app performance data
- Watch out: the MCP server works only with an active Sensor Tower API subscription
How we grade them
| 2.4GPAFoxDataFair | 2.4GPASensor TowerFair | |
|---|---|---|
| Value for money | CStarter is $9.90 a month, inside this category's cheaper quarter, but it has 1 seat and no export or API. ASO reports, exports and the API need Standard at $59, and download and revenue estimates Growth at $159. | CNo price is published: the pricing page leads to a demo request, and Sensor Tower prices each customer's plan itself, so the price is only given on a sales call. |
| Free plan and trial | CA free account with 1 seat and 2 tracked apps, and limited keyword tracking and research, which you'll outgrow fast. The 7-day trial of the paid plans needs a card and starts the plan automatically. | CYou can make a free account, but Sensor Tower doesn't say what it includes, and full App Performance Insights access needs a paid plan. No trial is on record. |
| Features | BKeyword research with volume and difficulty, rank tracking, rivals' metadata history, ASO impact analysis, AI review summaries and replies, and Apple Search Ads tools. It covers the whole job, though estimates and bid data sit on dearer plans. | BDownload, revenue, usage and retention estimates by country and category, keyword rankings and opportunities on both stores, Apple Search Ads analysis and ad intelligence. It covers the job; advertising, audience, web and gaming data are separate products. |
| Ease of use | CNo rating on record. You connect App Store Connect or Play Console and set up apps, rivals and keywords, and the plans differ a lot in what they show. | CNo rating on record. It's a data platform reached through a demo, with a lot of datasets to learn before it answers a store question quickly. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console and Apple Ads, and the API comes from Standard. | BWeb only, with no desktop or phone app and no integrations named. There's an API, and an MCP server for AI assistants that needs an active API subscription. |
| Best for | ASO tracking plus Apple Search Ads tools | app market estimates alongside store keyword data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: FoxData and Sensor Tower. How we grade
Where they differ
In commonFree planWebPublic APIKeyword researchRank trackingApp store optimization
At a glance
| FoxData | Sensor Tower | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9.90 per month, billed monthly | Not published |
| Free plan | Free account: 1 seat and 2 tracked apps with limited keyword and competitor tracking. Exports, the API and download estimates need a paid plan. | A free account can be created on the site; Sensor Tower says full access to App Performance Insights needs a paid plan and does not list what the free account includes. |
| Free trial | 7-day free trial of Standard, Growth or Pro; a credit card is required and the plan starts automatically | None listed |
| Web | ||
| Made by | FoxData (Hong Kong) Technology Limited | Sensor Tower |
| Price read from | foxdata.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
FoxData
- Download and revenue estimates start at Growth ($159 a month); Apple Search Ads bidding data needs Pro at $399.
- The trial needs a credit card, excludes data export, AI reviews, the API and user analysis, and is given once per user.
- Refunds are limited to cancelling within 48 hours of a plan's first subscription; after that the current period is not refunded.
- Active user, retention and demographic analysis are add-on modules on the custom-priced Enterprise package.
Sensor Tower
- No prices are published: the pricing page leads to a demo request, and plans are priced per customer.
- The free account's limits are not described; full App Performance Insights access is paid.
- Advertising, audience, web and gaming data are separate products from the app performance data.
- The MCP server needs an active Sensor Tower API subscription.
Key features
FoxData
- Keyword research and tracking
- Ranked keywords, keyword research with search volume, popularity and difficulty, AI keyword suggestions and rank tracking for your apps.
- Competitor analysis
- Follow competing apps with their rankings, metadata versions, featured placements and, from Growth, estimated downloads and revenue.
- ASO reports and impact analysis
- ASO reports summarize an app's keywords, rankings, ratings and versions; ASO impact analysis shows how events moved an app's rankings.
- Reviews with AI summaries and replies
- Daily ratings and reviews by version and country, sentiment analysis, AI review summaries and AI-written replies.
- Apple Search Ads tools
- See which apps bid on a keyword and analyze Apple Search Ads campaigns; a separate campaign manager handles bids and automation rules.
- Store connections and API
- Connect App Store Connect or Google Play Console to see your own data, and pull app store data over the FoxData API.
Sensor Tower
- Download and revenue estimates
- Estimated downloads, revenue, active users and engagement for apps by country, category and platform, built from a consumer panel and app store data.
- Store optimization data
- Keyword rankings, keyword opportunities, store listings and competitor positioning on the App Store and Google Play, with Apple Search Ads analysis.
- App advertising insights
- Share of voice across the larger mobile ad networks, with the top advertisers, publishers and ad creatives by region.
- Usage and retention benchmarks
- Sessions per user, time spent and new, retained and churned users, compared with the apps that perform best in a category.
- Gaming, web and audience data
- Separate products cover game metrics, website traffic, the audiences of apps and the ads they see, and ads across social, video and display channels.
- MCP server
- Ask questions of Sensor Tower's estimates from an AI chatbot. It needs an active API subscription and covers the datasets on that subscription.
Plans
FoxData
Free$0
1 seat and 2 tracked apps, with limited keyword tracking and keyword research.
Starter$9.90
per month for 3 tracked apps, billed monthly
1 seat, 10 competitor apps and more keyword tracking than Free. No data export or API.
Standard$59
per month for 10 tracked apps, billed monthly
3 seats, 50 competitor apps, keyword research, ASO reports, exports and API access.
Growth$159
per month for 20 tracked apps, billed monthly
10 seats, 200 competitor apps, download and revenue estimates, keyword history and ASO impact analysis.
Pro$399
per month for 20 tracked apps, billed monthly
Everything in Growth plus Apple Search Ads bidding keyword data and ad creative analysis.
EnterpriseCustom
All Pro features in a customized package, with optional user analysis modules such as active users and retention.
Sensor Tower
Pricing could not be confirmed. See sensortower.com.
Ways to pay less
FoxData
- Annual discount
15% off with yearly billing
FoxData's pricing page offers 15% off for yearly billing and 5% off for quarterly billing.
Sensor Tower
No public discounts listed.
Common questions
Which is cheaper, FoxData or Sensor Tower?
As of Oct 23, 2026, FoxData starts at $9.90 per month, billed monthly, and Sensor Tower has no price we could confirm.
Which has a free plan, FoxData or Sensor Tower?
As of Oct 23, 2026, both FoxData and Sensor Tower have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.