FoxData vs MobileAction (2026): which should you pick?
As of Oct 23, 2026, FoxData grades higher than MobileAction: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
FoxData grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
FoxData
App market intelligence with ASO, Apple Ads and download estimates
MobileAction
ASO keyword tools and Apple Ads campaign management for app teams
Which one is for you
Pick FoxData if
- Fits if you're an indie developer tracking a few apps for under $10 a month
- Works for teams running ASO and Apple Search Ads side by side
Look elsewhere if
- Watch out: ASO reports, exports and the API start at Standard, $59, and download estimates at Growth, $159
- Pricey if you want Apple Search Ads bidding data at $399, or active user and retention data, an Enterprise add-on
- Watch out: the trial needs a card, starts the plan on its own and leaves out exports, AI reviews and the API
- Tight if you change your mind, as refunds only cover cancelling within 48 hours of a first subscription
- Tight if you stay free, with 1 seat, 2 apps and limited keyword tracking
Pick MobileAction if
- Fits if you track up to 100 keywords for a handful of apps and want to pay little
- Works for teams running Apple Ads under $10,000 a month, as the campaign manager is free up to that
Look elsewhere if
- Not for you if you want a trial without a card, as the plan starts unless you cancel within 7 days
- Tight if you're on Lite, which stops at 100 keywords, 3 months of history and 1 seat
- Pricey if you want competitors' keywords, since they start on Basic at $59 a month billed yearly
- Watch out: extra seats go through sales, and ad creative and paid keyword insights are Enterprise or sales-priced
- Watch out: refunds only cover a first charge asked for within 72 hours, after a missed trial cancellation
How we grade them
| 2.4GPAFoxDataFair | 2.2GPAMobileActionFair | |
|---|---|---|
| Value for money | CStarter is $9.90 a month, inside this category's cheaper quarter, but it has 1 seat and no export or API. ASO reports, exports and the API need Standard at $59, and download and revenue estimates Growth at $159. | CLite is $12.50 a month billed yearly ($15 monthly), just above where this category's cheaper quarter starts, for 100 keywords and one seat. Competitors' keywords and review sentiment need Basic at $59, and organic downloads per keyword need Pro at $199. |
| Free plan and trial | CA free account with 1 seat and 2 tracked apps, and limited keyword tracking and research, which you'll outgrow fast. The 7-day trial of the paid plans needs a card and starts the plan automatically. | DNo free plan. The 7-day trial needs billing details and the plan starts unless you cancel, and refunds only cover a first charge asked for within 72 hours. |
| Features | BKeyword research with volume and difficulty, rank tracking, rivals' metadata history, ASO impact analysis, AI review summaries and replies, and Apple Search Ads tools. It covers the whole job, though estimates and bid data sit on dearer plans. | BKeyword research with AI suggestions, ranked-keyword reports, metadata and creative comparison, review analysis with AI replies from Basic, and an Apple Ads campaign manager. It covers the whole job; ad creative and paid keyword insights are Enterprise or sold through sales. |
| Ease of use | CNo rating on record. You connect App Store Connect or Play Console and set up apps, rivals and keywords, and the plans differ a lot in what they show. | CNo rating on record. There are apps, competitors and keyword lists to set up, and the Apple Ads side is a separate product with its own automations to configure. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console and Apple Ads, and the API comes from Standard. | BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Apple Ads and Slack, and API data is sold through sales. |
| Best for | ASO tracking plus Apple Search Ads tools | low-cost keyword tracking with Apple Ads tools |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: FoxData and MobileAction. How we grade
Price against what you get
FoxData starts at $9.90 a month and scores 2.7 out of 4 on features, ease of use and platforms. MobileAction starts at $12.50 a month and scores 2.7.
They score the same, and FoxData starts $2.60 a month lower. Of the other app store optimization tools on the chart, none scores higher than FoxData for less, and none scores higher than MobileAction for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| FoxData | MobileAction | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $9.90 per month, billed monthly | $12.50 per month, billed yearly ($15 billed monthly) |
| Free plan | Free account: 1 seat and 2 tracked apps with limited keyword and competitor tracking. Exports, the API and download estimates need a paid plan. | None |
| Free trial | 7-day free trial of Standard, Growth or Pro; a credit card is required and the plan starts automatically | 7-day free trial of the ASO plans; billing details are needed and the plan starts unless cancelled |
| Web | ||
| Made by | FoxData (Hong Kong) Technology Limited | MobileAction, Inc. |
| Price read from | foxdata.com | mobileaction.co |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
FoxData
- Download and revenue estimates start at Growth ($159 a month); Apple Search Ads bidding data needs Pro at $399.
- The trial needs a credit card, excludes data export, AI reviews, the API and user analysis, and is given once per user.
- Refunds are limited to cancelling within 48 hours of a plan's first subscription; after that the current period is not refunded.
- Active user, retention and demographic analysis are add-on modules on the custom-priced Enterprise package.
MobileAction
- Lite and Basic include one seat and Pro three; extra seats are arranged with sales, and Enterprise has unlimited seats.
- Ad creative, paid keyword and impression share insights come only with Enterprise or the sales-priced Ad and Search Ads Intelligence products.
- The Apple Ads campaign manager is free up to $10,000 of monthly ad spend; above that it is priced by sales.
- Refunds cover only a first charge requested within 72 hours, after a missed trial cancellation.
Key features
FoxData
- Keyword research and tracking
- Ranked keywords, keyword research with search volume, popularity and difficulty, AI keyword suggestions and rank tracking for your apps.
- Competitor analysis
- Follow competing apps with their rankings, metadata versions, featured placements and, from Growth, estimated downloads and revenue.
- ASO reports and impact analysis
- ASO reports summarize an app's keywords, rankings, ratings and versions; ASO impact analysis shows how events moved an app's rankings.
- Reviews with AI summaries and replies
- Daily ratings and reviews by version and country, sentiment analysis, AI review summaries and AI-written replies.
- Apple Search Ads tools
- See which apps bid on a keyword and analyze Apple Search Ads campaigns; a separate campaign manager handles bids and automation rules.
- Store connections and API
- Connect App Store Connect or Google Play Console to see your own data, and pull app store data over the FoxData API.
MobileAction
- Keyword research
- Keyword research tools with AI suggestions, volume and difficulty scores, live search results and, from Basic, competitors' keywords and volume trends.
- Ranked keywords report
- See which keywords an app ranks for; the report widens with each plan, and Pro adds brand versus generic keywords and organic downloads per keyword.
- Metadata and creative analysis
- Compare store listings, preview an app page and follow update timelines; Pro adds a metadata optimizer, creative explorer and localization reports.
- Review analysis and replies
- Rating and review analysis on every plan, with sentiment analysis and AI-drafted review replies from Basic.
- Apple Ads campaign manager
- A separate product with an ads manager, automation templates, optimization goals, Slack and email alerts and 8+ mobile measurement integrations.
- AI assistant
- Ask questions about paid and organic store performance in plain language and get bid predictions for Apple Ads auctions.
Plans
FoxData
Free$0
1 seat and 2 tracked apps, with limited keyword tracking and keyword research.
Starter$9.90
per month for 3 tracked apps, billed monthly
1 seat, 10 competitor apps and more keyword tracking than Free. No data export or API.
Standard$59
per month for 10 tracked apps, billed monthly
3 seats, 50 competitor apps, keyword research, ASO reports, exports and API access.
Growth$159
per month for 20 tracked apps, billed monthly
10 seats, 200 competitor apps, download and revenue estimates, keyword history and ASO impact analysis.
Pro$399
per month for 20 tracked apps, billed monthly
Everything in Growth plus Apple Search Ads bidding keyword data and ad creative analysis.
EnterpriseCustom
All Pro features in a customized package, with optional user analysis modules such as active users and retention.
MobileAction
Lite$12.50
per month, billed yearly ($15 billed monthly)
100 keywords, 5 apps with 3 competitors each, 3 months of history and 1 seat, with keyword research and a limited ranked-keywords report.
Basic$59
per month, billed yearly ($69 billed monthly)
500 keywords, 8 apps with 10 competitors each, 6 months of history and 1 seat, adding competitor keywords, review sentiment and AI review replies.
Pro$199
per month, billed yearly ($239 billed monthly)
1,500 keywords, 10 apps with 15 competitors each, 12 months of history and 3 seats, adding organic downloads per keyword and creative research.
EnterpriseCustom
Flexible keyword limit, 20 apps, unlimited competitors and seats, ad creative and paid keyword insights, SSO and a success manager.
Ways to pay less
FoxData
- Annual discount
15% off with yearly billing
FoxData's pricing page offers 15% off for yearly billing and 5% off for quarterly billing.
MobileAction
- Annual discount
Two months saved with yearly billing
MobileAction's pricing page says yearly billing saves two months: Basic is $59 a month billed yearly instead of $69 billed monthly.
Common questions
Which is cheaper, FoxData or MobileAction?
As of Oct 23, 2026, FoxData is cheaper to start with: $9.90 a month, against $12.50 a month for MobileAction. FoxData starts at $9.90 per month, billed monthly, and MobileAction starts at $12.50 per month, billed yearly ($15 billed monthly).
Which has a free plan, FoxData or MobileAction?
As of Oct 23, 2026, only FoxData has a free plan. MobileAction does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.