GrowthBook vs Wingify (2026): which should you pick?
As of Nov 13, 2026, GrowthBook grades higher than Wingify: 2.8 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
GrowthBook grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GrowthBook
Open-source feature flags and A/B testing on your own warehouse
Free plan · from $40/mo
Wingify
A/B testing, personalization and visitor recordings, formerly VWO
Free trial
Which one is for you
Pick GrowthBook if
- Fits if your data is in a warehouse and you can write SQL metrics
- Works for teams of three that want free flags and experiments
Look elsewhere if
- Tight if you're past 3 users or 1 project, which means Pro
- Pricey if you're a bigger team, at $40 a seat and capped at 30 users and 3 projects
- Watch out: events past 1M or 2M cost $30 per million on the managed warehouse
- Watch out: SSO is Google only until Enterprise, and CDN use past 2M requests costs extra
- Not for you if you have no warehouse or SQL skills
Pick Wingify if
- Fits if your growth team runs website tests every week
- Works for online shops that test product and checkout pages
Look elsewhere if
- Skip it if you want to see a price before talking to sales
- Not for you if you just want recordings and heatmaps, which free tools cover
- Tight if you need SSO, the API or approval workflows, which are Enterprise features
- Watch out: recordings and heatmaps are kept 30 days on Growth and 60 on Pro, and multivariate tests start on Pro
- Watch out: VWO and AB Tasty agreed to merge in 2026; the announcement says existing contracts stay unchanged
How we grade them
| 2.8GPAGrowthBookGood | 2.4GPAWingifyFair | |
|---|---|---|
| Value for money | BStarter is free with unlimited flags, experiments and traffic, but Pro is $40 a seat, which is where the dearer quarter starts. | CNo published figure for this size, or any size. Growth, Pro and Enterprise are all quoted by sales from monthly active users, or tracked users for Behavior Analytics. Contentsquare, PostHog and Amplitude, listed beside it, publish prices. This doesn't, so it sits at C. |
| Free plan and trial | BFree Starter: 3 users, 1 project and unlimited traffic. One small team can live on it. | CNo free plan, but there's a free trial account with most core products and a sandbox full of sample data. How long it lasts isn't stated, and nothing on record says it needs a card. |
| Features | BExperiments, flags, warehouse metrics, product analytics, SDKs and an API. Nothing core is missing. | BUnlimited A/B, split URL and multivariate tests, bandits, guardrail metrics, heatmaps, recordings, form analytics, personalization and feature rollouts. Graded against the tools it's listed beside, it covers the whole testing job. Multivariate tests start on Pro. |
| Ease of use | CNo rating read. A warehouse, SQL metrics and SDKs to set up first. | CNo rating on record. The visual editor lets you change a page without code, but planning tests and reading the statistics takes learning, and paid plans start with a demo. |
| Platforms and integrations | BWeb with SDKs and an API, Slack and dbt links, and a self-host option. | BWeb only, with no desktop or phone app. It works with Google Analytics 4, Tag Manager, Shopify, WordPress, Salesforce, HubSpot, Segment and Mixpanel, though API access is Enterprise only. |
| Best for | warehouse-based A/B tests and flags | A/B testing a website's pages |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GrowthBook and Wingify. How we grade
Where they differ
- GrowthBook is open source and self-hostable, according to its own site.
- GrowthBook also covers dashboards.
- Wingify also covers session replay.
In commonWebPublic APIAI featuresA/B testing
At a glance
| GrowthBook | Wingify | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $40 per seat / month | Not published |
| Free plan | Starter plan: up to 3 users, 1 project, unlimited feature flags, experiments and traffic, bring your own warehouse or use the managed one. | None |
| Free trial | None listed | Free trial account with most core products and a sample-data sandbox; length not stated |
| Web | ||
| Made by | GrowthBook | Wingify |
| Price read from | growthbook.io | Not confirmed |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
GrowthBook
- The free Starter plan allows only 3 users and 1 project; Pro caps at 30 users and 3 projects.
- The managed warehouse includes 1M events a month on Starter and 2M on Pro, then $30 per million.
- CDN use beyond 2M requests a month on Pro costs $10 per million, and bandwidth beyond 20GB costs $1 per GB.
- SSO is Google only on Starter and Pro; custom OIDC and SCIM need Enterprise.
Wingify
- No prices are published: every plan (Growth, Pro, Enterprise) is quoted by sales, based on monthly active users or, for Behavior Analytics, monthly tracked users.
- Session recordings and heatmap data are kept 30 days on Growth, 60 on Pro and 90 on Enterprise; other data is kept 13 months.
- Single sign-on, API access, approval workflows and self-hosting of the test script are Enterprise features.
- VWO and AB Tasty agreed to merge in 2026; existing contracts and pricing stay unchanged, according to the announcement.
Key features
GrowthBook
- Experimentation
- Unlimited A/B tests with Bayesian and frequentist statistics; Pro adds multi-arm bandits and a power calculator.
- Feature flags
- Unlimited flags with percentage rollouts and targeting; Pro adds safe rollouts with automatic rollback, and Enterprise adds ramp schedules.
- Warehouse-native metrics
- Metrics are defined in SQL on the customer's own data warehouse, with an optional managed warehouse so no connection is needed.
- Product analytics
- A metric explorer and fact table explorer on every plan, with funnel builder, user journeys and custom dashboards on higher tiers.
- SDKs and API
- 24+ SDKs, a REST API, webhooks and an MCP server, with local evaluation so flag checks do not call out to GrowthBook.
- Self-hosting
- The pricing page has a Self-Hosted tab, and the homepage describes the platform as open source with a self-hosted option.
Wingify
- A/B, split URL and multivariate tests
- Unlimited experiments, variations and goals on every plan, built in a point-and-click visual editor or with HTML, CSS and JavaScript. Multivariate and cross-domain tests start on Pro.
- Test statistics and guardrails
- Multi-armed bandit and rollout campaigns on every plan; guardrail metrics and sample ratio mismatch checks from Pro, and mutually exclusive test groups on Enterprise.
- Heatmaps and session recordings
- Behavior Analytics adds click and scroll heatmaps, session recordings, form analytics and rage-click filters, with sensitive fields masked automatically.
- Personalization and feature rollouts
- Separate modules show different page content to chosen audiences and release app features to cohorts, with the option to roll a change back.
- Wingz AI
- An AI layer that proposes test ideas, sets up experiments and flags patterns in visitor behavior. Wingz Core comes with paid products; Wingz Advanced costs extra.
Plans
GrowthBook
Starter$0
Up to 3 users and 1 project. Unlimited flags, experiments and traffic, with community support. Managed warehouse includes 1M events a month.
Pro$40
per seat / month, billing period not shown
Up to 30 users and 3 projects. Adds AI visual editor, multi-arm bandits, safe rollouts, custom dashboards and premium support.
EnterpriseCustom
Custom environments, approval workflows, SSO and SCIM, exportable audit logs, 99.99% uptime SLAs and dedicated support.
Wingify
Pricing could not be confirmed. See wingify.com.
Ways to pay less
GrowthBook
No public discounts listed.
Wingify
- Nonprofit
Preferential pricing for nonprofits
Wingify says it gives nonprofits preferential pricing on all plans; organizations contact the team for a quote.
Common questions
Which is cheaper, GrowthBook or Wingify?
As of Nov 13, 2026, GrowthBook starts at $40 per seat / month, and Wingify has no price we could confirm.
Which has a free plan, GrowthBook or Wingify?
As of Nov 13, 2026, only GrowthBook has a free plan. Wingify does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.