Convert Experiences vs GrowthBook (2026): which should you pick?
As of Nov 13, 2026, GrowthBook grades higher than Convert Experiences: 2.8 against 2.2 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
GrowthBook grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Convert Experiences
A/B testing and full-stack experimentation priced by tested users
GrowthBook
Open-source feature flags and A/B testing on your own warehouse
Which one is for you
Pick Convert Experiences if
- Fits if you run A/B tests on a site with a team that can set them up
- Works for stores that test on Shopify
Look elsewhere if
- Pricey if you're small, at $299 to $399 a month with no free plan
- Watch out: overuse costs $399 per extra 100K tested users on Growth
- Tight if you test a lot, with 5 projects and 5 active experiences each
- Watch out: multivariate, full-stack and flags need Pro at $420
- Not for you if you want development help, as no plan includes it
Pick GrowthBook if
- Fits if your data is in a warehouse and you can write SQL metrics
- Works for teams of three that want free flags and experiments
Look elsewhere if
- Tight if you're past 3 users or 1 project, which means Pro
- Pricey if you're a bigger team, at $40 a seat and capped at 30 users and 3 projects
- Watch out: events past 1M or 2M cost $30 per million on the managed warehouse
- Watch out: SSO is Google only until Enterprise, and CDN use past 2M requests costs extra
- Not for you if you have no warehouse or SQL skills
How we grade them
| 2.2GPAConvert ExperiencesFair | 2.8GPAGrowthBookGood | |
|---|---|---|
| Value for money | D$299 a month billed yearly ($399 monthly), at the dearest tenth of analytics tools, which start at $299. | BStarter is free with unlimited flags, experiments and traffic, but Pro is $40 a seat, which is where the dearer quarter starts. |
| Free plan and trial | C15-day trial with no card. No free plan. | BFree Starter: 3 users, 1 project and unlimited traffic. One small team can live on it. |
| Features | BA/B and split URL tests, heatmaps, Shopify testing and an MCP server. Multivariate and full-stack testing wait for Pro. | BExperiments, flags, warehouse metrics, product analytics, SDKs and an API. Nothing core is missing. |
| Ease of use | CNo rating read. Tests, goals and tracking to build and set up. | CNo rating read. A warehouse, SQL metrics and SDKs to set up first. |
| Platforms and integrations | BWeb only, with Google Analytics, Mixpanel, HubSpot, Shopify and others. | BWeb with SDKs and an API, Slack and dbt links, and a self-host option. |
| Best for | A/B testing for websites | warehouse-based A/B tests and flags |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Convert Experiences and GrowthBook. How we grade
Price against what you get
Convert Experiences starts at $299 a month and scores 2.7 out of 4 on features, ease of use and platforms. GrowthBook starts at $40 a month for each person and scores 2.7.
They score the same, and GrowthBook starts $259 a month lower. Of the other website and product analytics tools on the chart, 1 scores higher than Convert Experiences for less, and 1 scores higher than GrowthBook for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GrowthBook is open source and self-hostable, according to its own site.
At a glance
| Convert Experiences | GrowthBook | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $299 per month, billed annually ($399 billed monthly) | $40 per seat / month |
| Free plan | None | Starter plan: up to 3 users, 1 project, unlimited feature flags, experiments and traffic, bring your own warehouse or use the managed one. |
| Free trial | 15-day free trial, no credit card required | None listed |
| Web | ||
| Made by | Convert Insights Inc. | GrowthBook |
| Price read from | convert.com | growthbook.io |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Convert Experiences
- There is no free plan; the entry price is $399 a month, or $299 billed annually.
- Overuse is billed: $399 per extra 100K tested users on Growth and $699 per 250K on Pro.
- Growth caps projects at 5 and active experiences at 5 per project; multivariate and full-stack testing need Pro.
- The pricing page says none of the plans include development support.
GrowthBook
- The free Starter plan allows only 3 users and 1 project; Pro caps at 30 users and 3 projects.
- The managed warehouse includes 1M events a month on Starter and 2M on Pro, then $30 per million.
- CDN use beyond 2M requests a month on Pro costs $10 per million, and bandwidth beyond 20GB costs $1 per GB.
- SSO is Google only on Starter and Pro; custom OIDC and SCIM need Enterprise.
Key features
Convert Experiences
- A/B and split URL testing
- Runs A/B and split URL or redirect tests with targeting and goals; the vendor says its snippet renders variations without flicker.
- Full-stack experimentation
- Server-side testing with SDKs for PHP, Python, Ruby, iOS, Android and JavaScript, plus feature flags on the Pro plan.
- Advanced test types
- Multivariate, multipage and multi-arm bandit tests and sequential testing are on Pro and Enterprise rather than Growth.
- Shopify testing
- The pricing page lists Shopify price testing, shipping testing and theme testing among its features.
- Heatmaps and quality checks
- Includes heatmaps, a QA wizard and a sample ratio mismatch check to catch broken test setups.
- MCP server and AI workflows
- A scoped-access MCP server lets testers operate Convert Experiences from an AI assistant; the vendor describes the AI features as optional.
GrowthBook
- Experimentation
- Unlimited A/B tests with Bayesian and frequentist statistics; Pro adds multi-arm bandits and a power calculator.
- Feature flags
- Unlimited flags with percentage rollouts and targeting; Pro adds safe rollouts with automatic rollback, and Enterprise adds ramp schedules.
- Warehouse-native metrics
- Metrics are defined in SQL on the customer's own data warehouse, with an optional managed warehouse so no connection is needed.
- Product analytics
- A metric explorer and fact table explorer on every plan, with funnel builder, user journeys and custom dashboards on higher tiers.
- SDKs and API
- 24+ SDKs, a REST API, webhooks and an MCP server, with local evaluation so flag checks do not call out to GrowthBook.
- Self-hosting
- The pricing page has a Self-Hosted tab, and the homepage describes the platform as open source with a self-hosted option.
Plans
Convert Experiences
Growth$299
per month for 100K tested users, billed annually ($399 billed monthly)
5 projects, 5 active experiences per project, 10 domains, A/B and split URL testing, heatmaps and an MCP server. $3,588 billed yearly.
Pro$420
per month for 100K tested users, billed annually ($599 billed monthly)
Adds multivariate and multipage testing, full stack and feature flags, SSO and phone support. 30 projects. $5,040 billed yearly.
EnterpriseCustom
1M tested users a month, unlimited projects, data segregation, custom contracts and an SLA. Annual billing only.
GrowthBook
Starter$0
Up to 3 users and 1 project. Unlimited flags, experiments and traffic, with community support. Managed warehouse includes 1M events a month.
Pro$40
per seat / month, billing period not shown
Up to 30 users and 3 projects. Adds AI visual editor, multi-arm bandits, safe rollouts, custom dashboards and premium support.
EnterpriseCustom
Custom environments, approval workflows, SSO and SCIM, exportable audit logs, 99.99% uptime SLAs and dedicated support.
Ways to pay less
Convert Experiences
- Annual discount
25% off Growth and 30% off Pro, billed yearly
Paying the full year up front saves 25% on Growth ($3,588 against $399 a month) and 30% on Pro ($5,040 against $599 a month).
GrowthBook
No public discounts listed.
Common questions
Which is cheaper, Convert Experiences or GrowthBook?
As of Nov 13, 2026, Convert Experiences starts at $299 per month, billed annually ($399 billed monthly), and GrowthBook starts at $40 per seat / month. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Convert Experiences or GrowthBook?
As of Nov 13, 2026, only GrowthBook has a free plan. Convert Experiences does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.