InMoment vs Qualtrics (2026): which should you pick?
As of Nov 13, 2026, Qualtrics grades higher than InMoment: 2.2 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
InMoment grades higher on value for money. Qualtrics grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Qualtrics
Survey and experience research platform with a free account
Free plan · from $420/mo
Which one is for you
Pick InMoment if
- Fits if you run customer feedback and review management for a large organisation
- Makes sense if you also want contact-centre call analysis in the same place
Look elsewhere if
- Skip it if you want a simple form or poll builder, as it targets large organisations
- Not for you if you need to see prices first, because none are published
- Watch out: advisory and strategic services cost extra on top of the platform
- Tight if you want to try it yourself, since there's no trial, only a demo
Pick Qualtrics if
- Fits if you are a student or researcher running a small survey
- Works for universities and large companies already licensed
Look elsewhere if
- Pricey if you outgrow Free, as the one published paid price is $5,040 a year
- Tight if you need more than 500 responses, 3 active surveys or 8 question types
- Watch out: custom look and feel, quotas, dashboards and the workflow engine are not in the free account
- Not for you if you want an easy price check, since other products are quoted through sales
How we grade them
| 1.8GPAInMomentWeak | 2.2GPAQualtricsFair | |
|---|---|---|
| Value for money | CNo prices or plans are published, so it sits in the middle by default. Services from its own experts are sold separately from the platform. | DStrategic Research is $420 a month billed annually, $5,040 a year, far above the category's $66 dearest-tenth line. |
| Free plan and trial | FNothing free and no trial on the listing. Access starts with a demo request. | BFree account: 500 responses, 3 active surveys of up to 30 questions and 8 question types with basic logic. A student or one-off project can live on that. |
| Features | BFeedback surveys, reputation management, conversation intelligence, text analytics and employee and market research. The listing shows no gap in the core job. | BSurvey builder, templates, distribution, analysis, AI help and connected experience programs cover the whole job. Quotas, dashboards and workflows are not in the free account. |
| Ease of use | CNo store rating on record. A multi-product platform with programs to set up, so there's a learning curve. | CNo store rating on record. A large platform with a learning curve for its reports and programs. |
| Platforms and integrations | CWeb on the listing, plus a mobile application mentioned. No integrations are named. | CWeb only, and the listing names no integrations or apps. |
| Best for | customer and employee feedback at big companies | a free survey account for research and students |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: InMoment and Qualtrics. How we grade
Where they differ
- Qualtrics also covers forms and dashboards.
In commonWebAI featuresSurveysReports
At a glance
| InMoment | Qualtrics | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $420 per month, billed annually ($5,040 a year) |
| Free plan | None | Free account: 500 responses, 3 active surveys of up to 30 questions each, 8 question types and basic skip, display and branch logic. |
| Free trial | None listed | 30-day trial of Strategic Research |
| Web | ||
| Made by | InMoment | Qualtrics |
| Price read from | Not confirmed | qualtrics.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
InMoment
- No prices or plans are published; access starts with a demo request.
- It targets large organizations and is not a quick form or poll builder.
- Strategic and advisory services are sold separately from the platform.
Qualtrics
- The free account stops at 500 responses, 3 active surveys and 8 question types.
- The one published paid price is $5,040 a year; other products are quoted through sales.
- Custom look and feel, quotas, dashboards and the workflow engine are not in the free account.
- Many universities hold a full license; the free-account page offers a check by .edu address.
Key features
InMoment
- Customer feedback collection
- Gathers feedback from many channels, then reports, analyzes and drives follow-up on at-risk customers.
- Reputation management
- Brings social ratings and online reviews into the same platform as survey feedback.
- Conversational intelligence
- Looks at why customers contact a business, aimed at contact center leaders.
- Text analytics and AI
- Natural language processing and AI are listed under the platform's enterprise architecture.
- Employee experience and market research
- Separate solution areas cover employee engagement surveys and market research.
- Mobile application
- A mobile app is listed for reading and acting on feedback away from a desk.
Qualtrics
- Survey builder and templates
- A drag-and-drop builder with 50+ templates. Paid plans offer 23 question types, branching, quotas and 20+ pre-built research solutions.
- Distribution
- Surveys go out by link, email, SMS, website, QR code or mobile app, and paid plans can draw on Qualtrics' integrated panels.
- Analysis and reporting
- Free accounts get reports; paid plans add dashboards, crosstabs, Stats iQ statistical tools, and text, sentiment and topic analysis.
- AI assistance
- A Research Agent guides study design, with AI-assisted analysis and generative summaries of video feedback on paid plans.
- Video and audio feedback
- Paid plans collect video feedback, audio feedback, video diaries, focus groups and interviews inside surveys.
- Connected experience programs
- Surveys sit in the same system as customer and employee experience data, so results can trigger actions across programs.
Plans
InMoment
Pricing could not be confirmed. See inmoment.com.
Qualtrics
Free$0
500 responses, 3 active surveys with up to 30 questions each, 8 question types, 50+ templates and reports.
Strategic Research$420
per month, billed annually ($5,040 a year)
23 question types, quotas, response weighting, dashboards, Stats iQ and text analysis, and a workflow engine.
Enterprise and XM solutionsCustom
Customer, employee and market research products priced by interactions through a sales request.
Common questions
Which is cheaper, InMoment or Qualtrics?
As of Nov 13, 2026, InMoment has no price we could confirm, and Qualtrics starts at $420 per month, billed annually ($5,040 a year).
Which has a free plan, InMoment or Qualtrics?
As of Nov 13, 2026, only Qualtrics has a free plan. InMoment does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.