InMoment vs QuestionPro (2026): which should you pick?
As of Nov 13, 2026, QuestionPro grades higher than InMoment: 2.4 against 1.8 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Nov 9, 2026 and Nov 13, 2026 by ToolGPA
InMoment grades higher on value for money. QuestionPro grades higher on the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
QuestionPro
Survey and market research platform with a free plan
Which one is for you
Pick InMoment if
- Fits if you run customer feedback and review management for a large organisation
- Makes sense if you also want contact-centre call analysis in the same place
Look elsewhere if
- Skip it if you want a simple form or poll builder, as it targets large organisations
- Not for you if you need to see prices first, because none are published
- Watch out: advisory and strategic services cost extra on top of the platform
- Tight if you want to try it yourself, since there's no trial, only a demo
Pick QuestionPro if
- Fits if you're a market researcher who needs conjoint, MaxDiff or an audience panel
- Works for field teams that have to collect answers with no connection
Look elsewhere if
- Pricey if you're a small business, since paid plans start at $99 per user a month
- Not for you if you want to pay month by month, as the pricing page shows annual billing only
- Tight if you stay free: 1 user and 200 responses per survey
- Watch out: Team Edition needs at least 5 users and the Research Suite at least 10, with its price on request
- Watch out: the customer and employee experience products are sold separately, with pricing on request
How we grade them
| 1.8GPAInMomentWeak | 2.4GPAQuestionProFair | |
|---|---|---|
| Value for money | CNo prices or plans are published, so it sits in the middle by default. Services from its own experts are sold separately from the platform. | D$99 per user a month is well past the $74 where this category's dearest tenth begins, and four times the $24 middle, for 1 user and 25,000 responses a year. No monthly option is published, and the cheaper Team rate needs at least 5 users. |
| Free plan and trial | FNothing free and no trial on the listing. Access starts with a demo request. | CEssentials is free for one person with 30 question types, logic, integrations and 24/7 chat support, but each survey stops at 200 responses, which anything public will pass. There's a 10-day trial of Advanced as well. |
| Features | BFeedback surveys, reputation management, conversation intelligence, text analytics and employee and market research. The listing shows no gap in the core job. | ACovers the survey job and more than the rest of the category: up to 52 question types, branching, piping and skip logic with a Path Simulator that flags questions no one can reach, surveys in 100-plus languages, SPSS exports, an offline fieldwork app that tracks quotas, and conjoint and MaxDiff in the Research Suite. |
| Ease of use | CNo store rating on record. A multi-product platform with programs to set up, so there's a learning curve. | CNo store rating on record, and a platform of this size takes learning: dozens of question types, logic and piping, panels and data centers. The AI Survey Agent drafting questions, scales and logic is the shortcut. |
| Platforms and integrations | CWeb on the listing, plus a mobile application mentioned. No integrations are named. | BWeb plus both phones, with the app collecting answers offline, and integrations with Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau, Power BI, Zapier, webhooks and an API. No desktop app, which is what an A needs. |
| Best for | customer and employee feedback at big companies | market research surveys with a free start |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: InMoment and QuestionPro. How we grade
Where they differ
- QuestionPro also covers templates.
At a glance
| InMoment | QuestionPro | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $99 per user / month, billed annually |
| Free plan | None | Essentials plan: 1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis, and 24/7 chat and email support. |
| Free trial | None listed | Free 10-day trial of the Advanced plan |
| Web | ||
| iOS | ||
| Android | ||
| Made by | InMoment | QuestionPro |
| Price read from | Not confirmed | questionpro.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
InMoment
- No prices or plans are published; access starts with a demo request.
- It targets large organizations and is not a quick form or poll builder.
- Strategic and advisory services are sold separately from the platform.
QuestionPro
- The free Essentials plan covers 1 user and 200 responses per survey.
- Paid plans are priced per user and billed annually; the pricing page shows no monthly option.
- Team Edition needs at least 5 users, and the Research Suite at least 10, with pricing on request.
- The customer experience and employee experience products are sold separately, with pricing on request.
Key features
InMoment
- Customer feedback collection
- Gathers feedback from many channels, then reports, analyzes and drives follow-up on at-risk customers.
- Reputation management
- Brings social ratings and online reviews into the same platform as survey feedback.
- Conversational intelligence
- Looks at why customers contact a business, aimed at contact center leaders.
- Text analytics and AI
- Natural language processing and AI are listed under the platform's enterprise architecture.
- Employee experience and market research
- Separate solution areas cover employee engagement surveys and market research.
- Mobile application
- A mobile app is listed for reading and acting on feedback away from a desk.
QuestionPro
- Survey builder with logic
- Build surveys from 30 to 52 question types depending on the plan, with branching, piping and skip logic. A Path Simulator in the editor maps every route and flags questions no one can reach.
- QuestionPro AI
- A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.
- Reports and research methods
- Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.
- Offline survey app
- The iOS and Android app collects responses without an internet connection and syncs them later. Quotas can be tracked in the app, and a full answer option can be hidden or end the interview.
- Multilingual surveys
- Field the same survey in more than 100 languages, so respondents in each market can answer in their own language.
- Integrations and API
- Connect to Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau and Power BI, or build on Zapier, webhooks and the QuestionPro API.
Plans
InMoment
Pricing could not be confirmed. See inmoment.com.
QuestionPro
Essentials$0
1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis.
Advanced$99
per user / month, billed annually
1 user, 25,000 responses per year and 38 question types, with standard surveys, logic, integrations and analysis, plus branding.
Team Edition$83
per user / month, billed annually, 5-user minimum
5-user minimum, 100,000 responses per survey, 46 question types, collaboration, regional data centers and a dedicated account manager.
Research SuiteCustom
10 or more users with custom response pricing, 52 question types, and communities, audience and qualitative tools.
Ways to pay less
InMoment
No public discounts listed.
QuestionPro
- Nonprofit
Free Nonprofit license
Nonprofits can get the Nonprofit license, listed at $1,188 per year, for free in return for a backlink on their website. It covers one user and up to 10,000 responses.
- Education
Discounted academic licenses
Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team. No figure is published.
Common questions
Which is cheaper, InMoment or QuestionPro?
As of Nov 13, 2026, InMoment has no price we could confirm, and QuestionPro starts at $99 per user / month, billed annually.
Which has a free plan, InMoment or QuestionPro?
As of Nov 13, 2026, only QuestionPro has a free plan. InMoment does not.
Which platforms do InMoment and QuestionPro run on?
As of Nov 13, 2026, only QuestionPro lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.