Intentwise vs Perpetua (2026): which should you pick?
As of Nov 13, 2026, Intentwise grades higher than Perpetua: 1.8 against 1.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Intentwise grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Intentwise
Marketplace data and ad automation for Amazon and Walmart teams
Paid
Perpetua
Goal-based ad automation for Amazon, Walmart and other marketplaces
From $695/mo
Which one is for you
Pick Intentwise if
- Fits if you are an agency running many brands and want one data set
- Makes sense if you use Amazon Marketing Cloud and want ready reports
Look elsewhere if
- Skip it if you want to see a price first: the site directs you to book a demo
- Not for you if you want a free try, as there is no free plan or trial
- Too light to size up from the site: it doesn't say how Foundation, Intelligence and Optimize are bundled
- Watch out: it supports 21 marketplaces, but which products work on each isn't stated
Pick Perpetua if
- Fits if you spend several thousand dollars a month on Amazon ads and want goals, not campaigns
- Works for agencies running ads for many Amazon and Walmart clients
Look elsewhere if
- Pricey if you spend little on ads, as it's $695 a month regardless
- Skip it if you want to try it first, as there's no free plan or trial
- Not for you if you also want research, profit tracking or repricing
- Watch out: above $10K a month in ad spend a share is added to the $695, and the page doesn't say how much
- Tight if you want hourly bidding, share of voice or onboarding help, which all start at Growth
How we grade them
| 1.8GPAIntentwiseWeak | 1.2GPAPerpetuaWeak | |
|---|---|---|
| Value for money | CNo price is published and the site sends you to a demo, so it sits in the middle by default. | FGraded against the ad tools it's listed beside. Essentials is $695 a month, even well under $10K of ad spend. Teikametrics' Essentials is $149 and BidX Essential $195 for the same band, and nothing on record here explains the gap. Above $10K, a share of spend is added. |
| Free plan and trial | FNo free plan and no trial on record, so you pay before you see it. | FNothing free on record: no free plan and no published trial. You're paying $695 from the first month. |
| Features | CData pipelines, dashboards, AMC reports, an MCP server and ad automation with a DSP. The site doesn't say which parts work on which of its 21 marketplaces. | CGoal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads. Hourly bidding and share of voice start at Growth, and there's no research, profit tracking or repricing. |
| Ease of use | CNo store rating on record. Connecting data pipelines for many clients takes setup and staff time. | CNo rating on record. Setting goals is simpler than building campaigns by hand, but you still connect ad accounts and pick targets, and onboarding help starts at Growth. |
| Platforms and integrations | BWeb, with links to Amazon, Walmart, Instacart, Criteo, Target Roundel and TikTok, and an MCP server. A mobile app is linked but its platforms aren't stated. | CWeb only, with no phone or desktop app. It connects to Amazon Ads, Marketing Stream, Amazon Marketing Cloud and Walmart, the platforms it runs ads on, and nothing else on record. |
| Best for | brands and agencies pooling marketplace data | goal-based Amazon ads for bigger spenders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Intentwise and Perpetua. How we grade
Where they differ
- Intentwise also covers dashboards.
In commonWebAI featuresReportsAmazon selling
At a glance
| Intentwise | Perpetua | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $695 per month for up to $10K in monthly ad spend |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Intentwise, Inc. | Perpetua |
| Price read from | Not confirmed | perpetua.io |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Intentwise
- No prices are published; the site directs visitors to book a demo.
- The site says it supports 21 marketplaces, but it does not say which products work on each one.
- It is split into Foundation, Intelligence and Optimize, and the site does not say how they are bundled.
- A mobile app is linked in the footer, but the site does not say which phone platforms it covers.
Perpetua
- There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend.
- Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much.
- Hourly bidding, share of voice and onboarding help start at the Growth tier.
- It is an ad tool only: there is no product research, profit tracking or repricing.
Key features
Intentwise
- Intentwise Foundation
- Data pipelines and a data store that bring marketplace data from several channels into one standardized set, for agencies managing many clients.
- Intentwise Intelligence
- AI-assisted diagnostics, dashboards, anomaly detection and Amazon Marketing Cloud shopper analysis.
- Intentwise Optimize
- Advertising automation, a DSP and audience activation, with Walmart, Criteo, Instacart, Target Roundel and TikTok listed under the products.
- AI Gateway (MCP)
- An MCP server that lets assistants such as Claude and Copilot query Intentwise analytics.
Perpetua
- Goal-based campaigns
- Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.
- AI bidding and keyword harvesting
- Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.
- Hourly optimization
- From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.
- Share of voice and organic rank
- Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis.
- Profitability and market reports
- Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights.
- Display and video ads
- Manages display and video advertising alongside sponsored search ads.
Plans
Intentwise
Pricing could not be confirmed. See intentwise.com.
Perpetua
Essentials$695
per month for up to $10K in monthly ad spend
AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials.
Growth$695
per month, plus a share of ad spend, for over $10K a month in spend
Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published.
PremiumCustom
For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team.
Common questions
Which is cheaper, Intentwise or Perpetua?
As of Nov 13, 2026, Intentwise has no price we could confirm, and Perpetua starts at $695 per month for up to $10K in monthly ad spend.
Which has a free plan, Intentwise or Perpetua?
As of Nov 13, 2026, neither Intentwise nor Perpetua has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.