Mailjet vs SMTPeter (2026): which should you pick?
As of Nov 13, 2026, we pick Mailjet: it is third in our ranking of email sending services, and it grades higher too, 2.4 against 1.4.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Mailjet grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Mailjet
Email API, SMTP relay and campaign editor on one plan priced by volume
SMTPeter
Dutch-hosted SMTP and REST email service with a dedicated IP
Which one is for you
Pick Mailjet if
- Fits if you want receipts and newsletters sent from one account on one plan
- Works for teams whose email data has to stay in the EU
Look elsewhere if
- Pricey if you only send app email, as you pay for campaign tools you won't touch
- Tight if you pass 50,000 emails a month, where Essential stops and Premium is $59, or $499 at 500,000
- Not for you if you need a dedicated IP below 100,000 emails a month, and even then it's on request
- Watch out: the free plan stops at 200 emails a day and has online support for the first month only
- Skip it if you need automations or landing pages on Essential, as they start with Premium
Pick SMTPeter if
- Fits if you want your email handled in the Netherlands on an IP of your own
- Works for apps sending around 25,000 emails a month at a steady rate
Look elsewhere if
- Skip it if you want a free plan or a trial, as there isn't one
- Pricey if you only send a little, since the license starts at €55 a month
- Tight if you need more than 1 IP or 1 sender domain: each costs extra, and over five domains means contacting the vendor
- Watch out: technical support is a separate €89 a month
- Watch out: prices are in euros and the page doesn't say whether VAT is included
How we grade them
| 2.4GPAMailjetFair | 1.4GPASMTPeterWeak | |
|---|---|---|
| Value for money | CGraded on 50,000 emails a month: Essential is $40 at that volume billed monthly, 10% less paid yearly, toward the dear end of this category. The same plan covers campaigns, with unlimited contacts and segments, but 50,000 is as far as Essential goes. | D€55 a month for 25,000 emails and 1 IP. Email sending tools start around $9, so this is near the top of the category. |
| Free plan and trial | CFree for good, no card: 6,000 emails a month with the API, SMTP and webhooks, the largest monthly allowance of any free plan here. It's capped at 200 a day, and online support only lasts the first month. | FNo free plan or trial on the pricing section. |
| Features | BAPI and SMTP sending, a parse API for inbound email, webhooks, templates with variables, a campaign editor with MJML, validation and inbox previews. It covers the sending job; automations and landing pages need Premium. | CSMTP and REST API, dedicated IP, DKIM, click and bounce tracking, archiving, DMARC reports and a template store. It covers the sending job, with extras charged on top. |
| Ease of use | CJudged on how fast a developer sends a first email: API keys and SMTP details come with the free plan, once your domain is set up. No rating on record. The campaign side adds an editor and lists to learn, if you use it. | CNo store rating on record. You configure sending domains and DNS before it works. |
| Platforms and integrations | BWeb, with an API and SMTP relay, plus WordPress, WooCommerce, Shopify, HubSpot, Google Cloud and Sinch Engage. No desktop or phone app, so B is the top. | CWeb dashboard with SMTP and a REST API. No integrations list on its pages. |
| Best for | app email and newsletters on one plan | Dutch-hosted transactional email on a dedicated IP |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mailjet and SMTPeter. How we grade
Price against what you get
Mailjet starts at $8.10 a month and scores 2.7 out of 4 on features, ease of use and platforms. SMTPeter starts at about $61.45 a month and scores 2.0.
Mailjet scores higher and starts $53.35 a month lower. Of the other email sending services on the chart, none scores higher than Mailjet for less, and 28 score higher than SMTPeter for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mailjet also covers marketing automation, email campaigns and email verification.
- SMTPeter also covers templates and dMARC.
At a glance
| Mailjet | SMTPeter | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $8.10 per month for 8,000 emails, billed annually ($9 billed monthly) | €55 per month for up to 25,000 emails |
| Free plan | 6,000 emails a month, limited to 200 a day, 1,000 contacts, the API, SMTP relay, webhooks and the email editor. No credit card needed. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Mailjet | Copernica |
| Price read from | mailjet.com | smtpeter.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Mailjet
- There are no separate sending-only plans: the same plans cover API sending and marketing campaigns, with marketing features unlocked by tier.
- The free plan caps sending at 200 emails a day and offers online support only in the first month.
- Essential tops out at 50,000 emails a month; higher volumes need Premium, which is $499 a month at 500,000.
- A dedicated IP is available on Premium only from the 100,000-email plan, on request.
SMTPeter
- There is no free plan or trial on the pricing section.
- Prices are in euros; the page does not say whether VAT is included.
- Extra IPs or sender domains cost more, and more than five domains requires contacting the vendor.
- A technical support contract is sold separately at €89 a month.
Key features
Mailjet
- Send API and SMTP relay
- Send password resets, receipts and other app email through a REST API or SMTP relay, with templates that take per-recipient variables.
- Parse API for inbound email
- Turns incoming emails into data your app can act on, alongside real-time webhooks for deliveries, opens, clicks and bounces.
- Campaign editor and MJML
- A drag-and-drop editor with templates for newsletters, plus MJML, a markup language for coding responsive emails.
- Automations and landing pages
- Premium adds automated email workflows, landing pages, A/B testing and advanced statistics.
- Email validation and previews
- Essential includes 500 address validations and 500 inbox previews a month; Premium raises previews to 2,000.
- EU data and GDPR
- EU-based data centers, ISO 27001-certified infrastructure and tracking-consent settings aimed at European privacy rules.
SMTPeter
- SMTP and REST API
- Messages arrive over SMTP or a REST API, and the API also returns log files, statistics and archived messages.
- Dedicated IP and Dutch hosting
- The license includes one IP address, and the vendor says the infrastructure is hosted in the Netherlands.
- Authentication and tracking
- DKIM signing is available, along with SPF and DMARC support, link rewriting for click tracking and bounce interception.
- Template store and editors
- Templates are stored as JSON, editable in a drag-and-drop editor or an HTML editor, and selected through the API for personalized sends.
- Archiving and DMARC reports
- Every sent email is archived and viewable in the dashboard or API, which also shows DMARC reports and feedback-loop notifications.
Plans
Mailjet
Free$0
6,000 emails a month and 200 a day, 1,000 contacts, API, SMTP relay, webhooks, basic statistics; online support in the first month only.
Starter$8.10
per month for 8,000 emails, billed annually ($9 billed monthly)
No daily limit, 2,000 contacts, brand kit, 1 subaccount and online support.
Essential$17.10
per month for 15,000 emails, billed annually ($19 billed monthly)
Unlimited contacts, segmentation, AI writing help, 500 address validations, no Mailjet logo. $40 a month at 50,000 emails, billed monthly.
Premium$26.10
per month for 15,000 emails, billed annually ($29 billed monthly)
Automations, landing pages, advanced stats, priority support, up to 20 subaccounts. $59 a month at 50,000 emails; dedicated IP from 100,000.
CustomCustom
For high-volume senders: a technical account manager, dedicated IP strategy, blocklist monitoring and deliverability reports.
SMTPeter
SMTPeter license€55
per month for up to 25,000 emails, 1 IP address and 1 sender domain
Beyond 25,000 emails: €0.23 per 1,000 for the next 25,000, then €0.22, €0.17, €0.06 and €0.05 as volume rises. Extra IPs or domains are charged extra.
Ways to pay less
Mailjet
- Annual discount
10% off with annual payment
Paying yearly takes 10% off: Starter is $8.10 a month instead of $9, Essential $17.10 instead of $19 and Premium $26.10 instead of $29.
SMTPeter
No public discounts listed.
Common questions
Which is cheaper, Mailjet or SMTPeter?
As of Nov 13, 2026, Mailjet is cheaper to start with: $8.10 a month, against about $61.45 a month for SMTPeter. Mailjet starts at $8.10 per month for 8,000 emails, billed annually ($9 billed monthly), and SMTPeter starts at €55 per month for up to 25,000 emails.
Which has a free plan, Mailjet or SMTPeter?
As of Nov 13, 2026, only Mailjet has a free plan. SMTPeter does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.