Marketing Evolution vs Northbeam (2026): which should you pick?

Pick Marketing Evolution if

• Fits if you are an enterprise marketing team with data spread over many platforms
• Works for teams that want measurement data passed to their own AI tools

Look elsewhere if

• Skip it if you want a price or a self-serve start, as there is only a demo
• Not for you if you want client-facing report templates
• Too light for nothing, but heavy for small teams: it is built for enterprise buyers
• Watch out: no plan names or prices are published

Pick Northbeam if

• Fits if you are an e-commerce brand spending on several ad channels
• Makes sense if you want attribution separate from the ad platforms' own numbers

Look elsewhere if

• Pricey if you are small: from $1,500 for Starter, with no public price list
• Not for you if you aren't on Shopify and on a budget, since other platforms need Professional or Enterprise
• Watch out: MMM+ and incrementality are optional extras
• Watch out: Professional and Enterprise are annual terms
• Skip it if you want a trial or free plan, as none exists

Marketing Evolution

• No prices or plans are published; the site offers a demo.
• It is an enterprise measurement platform, so it is not a self-serve client-report builder.

Northbeam

• No plan has a public price list: the vendor says each price is an estimate that depends on data volume in pageviews, and a quote comes from sales.
• Starter is aimed at Shopify brands; other e-commerce platforms need Professional or Enterprise.
• Professional and Enterprise are annual terms with annual or semi-annual billing, and Starter is month-to-month.
• MMM+ and incrementality are optional extras, not part of the base plans.

Marketing Evolution

Substrate data foundation

Unifies marketing data and builds journey reconstruction and a business ontology on top of it.

Darwin intelligence

A native agent for proactive marketing intelligence.

Works with outside AI tools

The site lists Claude, ChatGPT, Gemini and Agentforce as models and agents that can use the data.

Connects to existing stack

Takes in data from CDPs, DAMs, marketing automation platforms, file systems, data lakes and media platforms.

Northbeam

Multi-touch attribution

Northbeam builds its own attribution data, shown across several attribution windows, so figures will differ from what an ad platform reports for itself.

Omnichannel dashboards

Dashboards cover channels, campaigns and ads in one view, with sales attribution, product analytics and creative analytics.

Clicks plus deterministic views

Attributes revenue to ads people viewed but did not click, for awareness campaigns.

Northbeam Apex

Sends first-party conversion data back to ad platforms to influence their delivery algorithms.

MMM+ and incrementality

Media mix modeling and incrementality testing are optional add-ons on Professional and Enterprise.

Mobile app and MCP

The vendor offers an iOS app and an MCP connection for its data.

Marketing Evolution

Pricing could not be confirmed. See marketingevolution.com.

Northbeam

• GrowthCustom

  For seven-figure brands spending under $200K a month on ads, bundled with creative, strategy and media buying support from a Northbeam agency partner. Quote only.

• Starter$1,500

  starting rate; the page does not label the billing period

  For brands spending under $1.5M a year on ads. Month-to-month, usage-based pricing for Shopify brands. Includes attribution, dashboards, Apex, deterministic views and the MCP.

• Professional$3,500

  per month and up

  For brands spending up to $500K a month on ads. Adds unlimited users, exports and integrations, any e-commerce platform and a dedicated media strategist. Annual terms.

• EnterpriseCustom

  For teams spending over $500K a month on ads. Adds a customer success manager, touchpoint exports, regional dashboards, and optional hourly data, MMM+ and incrementality.