Nightwatch vs Nozzle (2026): which should you pick?
As of Oct 23, 2026, Nightwatch grades higher than Nozzle: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Nightwatch grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Nightwatch
Rank tracker with AI answer tracking, priced by keywords and prompts
Nozzle
Full-SERP tracker that stores five pages of Google results per search
Which one is for you
Pick Nightwatch if
- Fits if you want rankings and AI answer tracking from one tool
- Works for tracking Bing, YouTube or Google Maps as well as Google
Look elsewhere if
- Tight if you need the API, Looker Studio or white-label reports, as none come with Starter
- Skip it if you track hundreds of AI prompts on a budget, as Starter stops at 50 and 1,500 answers a month
- Not for you if you want prices in dollars, as the pricing page only shows euros
- Pricey if you pay monthly, at €99 for Starter against €79 on yearly billing
- Watch out: SSO and custom data retention come only with the sales-quoted Enterprise plan
Pick Nozzle if
- Fits if your data team wants every Google result in your own warehouse
- Works for a large keyword list where most terms only need checking weekly or monthly
Look elsewhere if
- Not for you if you want ready-made client reports without a BI tool
- Skip it if you need ChatGPT or Perplexity answers tracked, as it covers AI Overviews only
- Tight if your usage swings, since SERPs over the allowance are billed afterwards with no hard stop
- Watch out: billing counts keywords times locations times devices times refreshes, so 1,000 daily keywords is about 30,000 SERPs
- Skip it if you need Bing, YouTube or other engines, as its pages describe Google only
How we grade them
| 2.4GPANightwatchFair | 2.2GPANozzleFair | |
|---|---|---|
| Value for money | CStarter is €79 a month on yearly billing (€99 monthly) for 500 keywords, 50 AI prompts and 5 sites. That's in the dearer part of what rank trackers charge, short of the dearest tenth, and it includes research, audits and AI tracking. | CBasic is $49 a month for 10,000 SERPs on an annual term ($59 monthly), about 333 keywords checked daily in one place on one device. That's at this category's dearer quarter, but every feature, the API, BigQuery and unlimited users are in it. |
| Free plan and trial | CNo free plan, but every plan has a 14-day trial with no card needed, and the whole toolkit is open during it. | CNo free plan, but a 14-day trial with every feature and data field, and no card needed. |
| Features | BDaily rankings on six engines in 107,000+ locations, on-demand checks, AI prompt tracking with sources and sentiment, three years of saved results pages, plus keyword research and a site audit. It covers the whole job, and the tools are the same on every plan. | CTop-five-page collection, 630 fields per result, AI Overview citations, schedules from hourly to yearly, unlimited competitors and full history. The gaps its pages show: Google only, no chat assistants like ChatGPT, and reports are left to BI tools. |
| Ease of use | CNo rating on record. There are sites, competitors, keywords and AI prompts to set up, and caps on prompts and answers to keep an eye on. | CNo rating on record. It's built for analysts: you work out SERPs as keywords times places times devices times refreshes, and the dashboards usually live in another tool. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Search Console, Analytics and Looker Studio, and its MCP server works from Claude, Cursor and ChatGPT. The API starts at Professional. | BWeb only, with no desktop or phone app. The API and BigQuery export come with every plan, it feeds Looker Studio, Power BI and Tableau, and custom plans deliver to S3 or Snowflake. |
| Best for | Google rankings and AI answer tracking in one place | raw Google results data for analysts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Nightwatch and Nozzle. How we grade
Price against what you get
Nightwatch starts at about $88.53 a month and scores 2.7 out of 4 on features, ease of use and platforms. Nozzle starts at $49 a month and scores 2.3.
Nightwatch scores higher, and starts $39.53 a month higher: the question is whether the extra is worth that to you. Of the other rank trackers on the chart, none scores higher than Nightwatch for less, and 6 score higher than Nozzle for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Nightwatch also covers reports, keyword research and site audit.
At a glance
| Nightwatch | Nozzle | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €79 per month for 500 keywords, billed annually (€99 billed monthly) | $49 per month for 10,000 SERPs, billed annually ($59 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial on every plan, no credit card required | 14-day free trial with every feature and data field, no credit card required |
| Web | ||
| Made by | Nightwatch | Nozzle |
| Price read from | nightwatch.io | nozzle.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Nightwatch
- Prices are listed in euros only; the pricing page has no dollar option.
- Starter has no Looker Studio, API access, white-label reports or unlimited seats; those start at Professional.
- AI tracking is capped by prompts and answers: Starter covers 50 prompts and 1,500 AI answers a month.
- SSO and custom data retention come only with the sales-quoted Enterprise plan.
Nozzle
- Billing counts SERPs: keywords × locations × devices × refreshes, so 1,000 keywords checked daily on one device is about 30,000 a month.
- Usage past the allowance is billed afterwards at the plan's overage rate, with no hard stop.
- Its pages describe Google results only; AI tracking covers Google AI Overviews, not chat assistants such as ChatGPT.
- Reporting is built for analysts: its largest accounts build dashboards in Looker Studio, Power BI or Tableau on the exported data.
Key features
Nightwatch
- Daily rank tracking
- Positions on Google, Bing, Yahoo, DuckDuckGo, YouTube and Google Maps, mobile and desktop apart, in 107,000+ locations, with on-demand checks.
- AI visibility
- Tracks set prompts in ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, with sentiment and analysis of the sources cited.
- Citation Intelligence
- Ties a change in AI citations back to the ranking change behind it, so you can see which position to defend.
- SERP snapshot history
- Every check is archived with the results page it was read from, and SERP archives are kept for three years.
- Toolkit on every plan
- Keyword research, site audit, a content writer, prompt research and a search simulator come with Starter too; plans differ only in volume.
- SEO MCP server and agent
- Query rankings, run audits and pull reports from Claude, Cursor or ChatGPT; an SEO Agent runs tasks on a monthly credit allowance.
Nozzle
- Whole-SERP collection
- Records the top five pages (50 to 60 results) for every search and parses 630 fields from each result, from pixel position to result type.
- AI Overview citations
- Parses every Google AI Overview into its citations with their order, showing which of your pages and which competitors are cited.
- Flexible schedules
- Each keyword group runs on its own schedule, from hourly to yearly, so head terms can run daily and the long tail weekly or monthly.
- Unlimited competitors
- Every domain on the recorded SERPs can be compared by share of voice, with history already there when you add a competitor.
- Full history
- Every SERP collected is kept, raw HTML included, so past results pages can be reopened and re-analysed.
- API and BigQuery
- The API and native BigQuery export come with every plan; custom plans can deliver to S3 or Snowflake in your own schema.
Plans
Nightwatch
Starter€79
per month for 500 keywords, billed annually (€99 monthly)
50 AI prompts (1,500 AI answers a month), 5 websites, 5 competitors per site, 100 keyword researches a month and 1,000-page site audits.
Professional€159
per month for 2,500 keywords, billed annually (€199 monthly)
150 AI prompts, 25 websites, 10 competitors per site, plus Looker Studio, white-label reports, unlimited user seats and API access.
Agency€399
per month for 7,500 keywords, billed annually (€499 monthly)
500 AI prompts, 100 websites, 15 competitors per site, 100,000-page audits, a dedicated account manager and priority support with an SLA.
EnterpriseCustom
From 20,000 keywords with unlimited prompts and sites, SSO, custom data retention and dedicated infrastructure. Quoted by sales.
Nozzle
Basic$49
per month for 10,000 SERPs, billed annually ($59 monthly)
About 333 keywords checked daily in one location and device. Every feature, unlimited users and projects; extra SERPs billed at the plan's rate.
Advanced$99
per month for 21,000 SERPs, billed annually ($119 monthly)
About 700 keywords checked daily. Same features as every plan; only the allowance changes.
Pro$249
per month for 60,000 SERPs, billed annually ($299 monthly)
About 2,000 keywords checked daily. SERPs past the allowance are billed at $4.98 per 1,000.
Pro Plus$499
per month for 130,000 SERPs, billed annually ($599 monthly)
About 4,300 keywords checked daily, or far more on weekly and monthly schedules.
Business Basic$999
per month for 275,000 SERPs, billed annually ($1,199 monthly)
About 9,000 keywords checked daily.
Business Advanced$2,499
per month for 725,000 SERPs, billed annually ($2,999 monthly)
Business Pro adds 1.5 million SERPs at $4,999 a month billed annually ($5,999 monthly); custom plans cover S3 or Snowflake delivery.
Ways to pay less
Nightwatch
- Annual discount
Two months free with yearly billing
Nightwatch's pricing page gives yearly billing at 20% less, two months free: Starter is €948 a year instead of €99 a month.
Nozzle
- Annual discount
At least 16% off on an annual term
Nozzle's pricing page says annual terms take at least 16% off: Pro is $249 a month on an annual term instead of $299 month to month.
Common questions
Which is cheaper, Nightwatch or Nozzle?
As of Oct 23, 2026, Nozzle is cheaper to start with: $49 a month, against about $88.53 a month for Nightwatch. Nightwatch starts at €79 per month for 500 keywords, billed annually (€99 billed monthly), and Nozzle starts at $49 per month for 10,000 SERPs, billed annually ($59 billed monthly).
Which has a free plan, Nightwatch or Nozzle?
As of Oct 23, 2026, neither Nightwatch nor Nozzle has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.