Nightwatch vs SEOmonitor (2026): which should you pick?
As of Oct 24, 2026, Nightwatch grades higher than SEOmonitor: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 and Oct 24, 2026 by ToolGPA
Nightwatch grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Nightwatch
Rank tracker with AI answer tracking, priced by keywords and prompts
SEOmonitor
Rank tracking, forecasting and AI search tracking for SEO agencies
Which one is for you
Pick Nightwatch if
- Fits if you want rankings and AI answer tracking from one tool
- Works for tracking Bing, YouTube or Google Maps as well as Google
Look elsewhere if
- Tight if you need the API, Looker Studio or white-label reports, as none come with Starter
- Skip it if you track hundreds of AI prompts on a budget, as Starter stops at 50 and 1,500 answers a month
- Not for you if you want prices in dollars, as the pricing page only shows euros
- Pricey if you pay monthly, at €99 for Starter against €79 on yearly billing
- Watch out: SSO and custom data retention come only with the sales-quoted Enterprise plan
Pick SEOmonitor if
- Fits if you pitch SEO work to clients and want forecasts built from keyword data
- Works for agencies that report rankings next to Analytics and Search Console traffic
Look elsewhere if
- Pricey if you look after several sites, as Starter covers one and Pro, with unlimited sites, is $335 a month
- Skip it if you need daily competitor rankings, as competitors and the second device update weekly
- Tight if AI answers matter, as Starter checks one model weekly, and on Pro extra AI units are $21 per 1,000, with Claude at 5 units a keyword
- Watch out: the API is Pro only, extra keywords are $55 per 1,000, and Analytics and Search Console cost $11 a site on Pro
- Watch out: there's no free plan, and cancelling a yearly plan recharges the months used at the monthly price
How we grade them
| 2.4GPANightwatchFair | 2.2GPASEOmonitorFair | |
|---|---|---|
| Value for money | CStarter is €79 a month on yearly billing (€99 monthly) for 500 keywords, 50 AI prompts and 5 sites. That's in the dearer part of what rank trackers charge, short of the dearest tenth, and it includes research, audits and AI tracking. | CStarter is $73 a month billed yearly ($88 monthly) for 500 keywords on one website. That's dearer than three in four rank trackers, which start at $49 or less, but short of the dearest tenth at $139. Pro, with the API and unlimited sites, is $335 a month. |
| Free plan and trial | CNo free plan, but every plan has a 14-day trial with no card needed, and the whole toolkit is open during it. | CNo free plan, but a 14-day trial with no credit card. It covers Google tracking and AI Search on one campaign of up to 1,000 keywords. |
| Features | BDaily rankings on six engines in 107,000+ locations, on-demand checks, AI prompt tracking with sources and sentiment, three years of saved results pages, plus keyword research and a site audit. It covers the whole job, and the tools are the same on every plan. | CDaily rank checks, a SERP viewer, forecasts for client proposals, traffic by keyword from Analytics and Search Console, and AI answer tracking in four models. The gap: daily checks cover only your own position on the main device; competitors and the second device update weekly. |
| Ease of use | CNo rating on record. There are sites, competitors, keywords and AI prompts to set up, and caps on prompts and answers to keep an eye on. | CNo rating on record. You set up a campaign per site, connect Google Analytics and Search Console, and pick keywords and devices before the reports tell you much. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Search Console, Analytics and Looker Studio, and its MCP server works from Claude, Cursor and ChatGPT. The API starts at Professional. | BWeb only, with no desktop or phone app. It links to Search Console, Analytics, Google Sheets and Looker Studio, has MCP on both plans, and the API comes with Pro. |
| Best for | Google rankings and AI answer tracking in one place | rank tracking and forecasts for SEO agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Nightwatch and SEOmonitor. How we grade
Price against what you get
Nightwatch starts at about $88.53 a month and scores 2.7 out of 4 on features, ease of use and platforms. SEOmonitor starts at $73 a month and scores 2.3.
Nightwatch scores higher, and starts $15.53 a month higher: the question is whether the extra is worth that to you. Of the other rank trackers on the chart, none scores higher than Nightwatch for less, and 6 score higher than SEOmonitor for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Nightwatch also covers site audit.
At a glance
| Nightwatch | SEOmonitor | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €79 per month for 500 keywords, billed annually (€99 billed monthly) | $73 per month, billed yearly ($88 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial on every plan, no credit card required | 14-day free trial with no credit card, covering Google tracking and AI Search on one campaign of up to 1,000 keywords |
| Web | ||
| Made by | Nightwatch | SEOmonitor |
| Price read from | nightwatch.io | seomonitor.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Nightwatch
- Prices are listed in euros only; the pricing page has no dollar option.
- Starter has no Looker Studio, API access, white-label reports or unlimited seats; those start at Professional.
- AI tracking is capped by prompts and answers: Starter covers 50 prompts and 1,500 AI answers a month.
- SSO and custom data retention come only with the sales-quoted Enterprise plan.
SEOmonitor
- The pricing page opens in euros (Starter €79, Pro €299); the dollar prices here come from its $ switch.
- Starter covers one website and 500 to 3,000 keywords; Pro starts at 3,000 keywords, with more sold in batches of 1,000.
- Starter tracks AI Search on one model only, and has MCP but no API. Pro AI units beyond 1,000 are $21 per 1,000 a month, and Claude takes 5 units a keyword.
- Daily checks cover only your own position on the main device; competitors and the second device are collected weekly.
Key features
Nightwatch
- Daily rank tracking
- Positions on Google, Bing, Yahoo, DuckDuckGo, YouTube and Google Maps, mobile and desktop apart, in 107,000+ locations, with on-demand checks.
- AI visibility
- Tracks set prompts in ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, with sentiment and analysis of the sources cited.
- Citation Intelligence
- Ties a change in AI citations back to the ranking change behind it, so you can see which position to defend.
- SERP snapshot history
- Every check is archived with the results page it was read from, and SERP archives are kept for three years.
- Toolkit on every plan
- Keyword research, site audit, a content writer, prompt research and a search simulator come with Starter too; plans differ only in volume.
- SEO MCP server and agent
- Query rankings, run audits and pull reports from Claude, Cursor or ChatGPT; an SEO Agent runs tasks on a monthly credit allowance.
SEOmonitor
- Daily rank tracking
- Dynamic Depth Crawling follows your site's position daily on the campaign's main device; the full top 100 for both devices is collected weekly.
- SERP viewer
- Open, download and recrawl the daily and weekly results pages behind each ranking, with SERP feature detection and all competitors tracked.
- Forecast
- Set ranking goals and turn a keyword strategy into a business case, with best-case and worst-case scenarios for client proposals.
- Organic traffic by keyword
- Connect Google Analytics and Search Console to match sessions, conversions and revenue to keywords through their landing pages.
- AI Search tracking
- Weekly checks of whether ChatGPT, Gemini (AI Mode), Perplexity and Claude mention or cite your site for tracked keywords, with sentiment.
- Reporting, API and MCP
- Google Sheets add-on, Looker Studio connectors, full CSV exports, an API on Pro and an MCP connection for AI assistants on both plans.
Plans
Nightwatch
Starter€79
per month for 500 keywords, billed annually (€99 monthly)
50 AI prompts (1,500 AI answers a month), 5 websites, 5 competitors per site, 100 keyword researches a month and 1,000-page site audits.
Professional€159
per month for 2,500 keywords, billed annually (€199 monthly)
150 AI prompts, 25 websites, 10 competitors per site, plus Looker Studio, white-label reports, unlimited user seats and API access.
Agency€399
per month for 7,500 keywords, billed annually (€499 monthly)
500 AI prompts, 100 websites, 15 competitors per site, 100,000-page audits, a dedicated account manager and priority support with an SLA.
EnterpriseCustom
From 20,000 keywords with unlimited prompts and sites, SSO, custom data retention and dedicated infrastructure. Quoted by sales.
SEOmonitor
Starter$73
per month, billed yearly ($88 billed monthly), for 500 keywords
One website, daily Google tracking, weekly AI Search on one model, 10 AI articles a month and MCP. $126 for 1,000 keywords, $279 for 3,000.
Pro$335
per month, billed monthly, for 3,000 keywords and 1,000 AI units
Unlimited websites, all four AI models, API access and an agency dashboard. Extra keywords $55 per 1,000, AI units $21 per 1,000, GA and GSC $11 a site.
Ways to pay less
Nightwatch
- Annual discount
Two months free with yearly billing
Nightwatch's pricing page gives yearly billing at 20% less, two months free: Starter is €948 a year instead of €99 a month.
SEOmonitor
- Annual discount
About 17% off with annual prepayment
Yearly billing is 17% less: Starter is $73 a month billed as $881 a year instead of $88 a month. Cancel a yearly plan and the months used are recharged at the monthly price before the rest is refunded.
Common questions
Which is cheaper, Nightwatch or SEOmonitor?
As of Oct 23, 2026, SEOmonitor is cheaper to start with: $73 a month, against about $88.53 a month for Nightwatch. Nightwatch starts at €79 per month for 500 keywords, billed annually (€99 billed monthly), and SEOmonitor starts at $73 per month, billed yearly ($88 billed monthly).
Which has a free plan, Nightwatch or SEOmonitor?
As of Oct 23, 2026, neither Nightwatch nor SEOmonitor has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.