Nightwatch vs SERPed (2026): which should you pick?
As of Nov 13, 2026, Nightwatch grades higher than SERPed: 2.4 against 1.6 out of 4.0.
Checked Oct 23, 2026 and Nov 13, 2026 · graded Oct 23, 2026 and Nov 13, 2026 by ToolGPA
Nightwatch grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Nightwatch
Rank tracker with AI answer tracking, priced by keywords and prompts
SERPed
SEO suite with rank tracking, backlinks and white-label reports
Which one is for you
Pick Nightwatch if
- Fits if you want rankings and AI answer tracking from one tool
- Works for tracking Bing, YouTube or Google Maps as well as Google
Look elsewhere if
- Tight if you need the API, Looker Studio or white-label reports, as none come with Starter
- Skip it if you track hundreds of AI prompts on a budget, as Starter stops at 50 and 1,500 answers a month
- Not for you if you want prices in dollars, as the pricing page only shows euros
- Pricey if you pay monthly, at €99 for Starter against €79 on yearly billing
- Watch out: SSO and custom data retention come only with the sales-quoted Enterprise plan
Pick SERPed if
- Fits if you want rank tracking, backlinks and reports under one login and can live with a keyword budget
- Works for freelancers who send white-label PDFs to clients and can pay for the Agency add-on
Look elsewhere if
- Not for you if you want a free plan, as there's only a $7 trial that rebills afterwards
- Tight if you track many keywords: 2,500 a month on Premium is about 83 checked daily
- Pricey if you need client dashboards, which are a $29 a month add-on ($20 billed yearly) on top of the plan
- Watch out: the $7 trial is shown on Premium and Ultimate but not on Enterprise, and everything is web only
How we grade them
| 2.4GPANightwatchFair | 1.6GPASERPedWeak | |
|---|---|---|
| Value for money | CStarter is €79 a month on yearly billing (€99 monthly) for 500 keywords, 50 AI prompts and 5 sites. That's in the dearer part of what rank trackers charge, short of the dearest tenth, and it includes research, audits and AI tracking. | D$53 a month on yearly billing for Premium ($79 monthly), against a category middle of $19.99 and a dearer quarter starting at $49. For that you get about 83 keywords checked daily, and the client dashboards need an Agency add-on on top. |
| Free plan and trial | CNo free plan, but every plan has a 14-day trial with no card needed, and the whole toolkit is open during it. | DNo free plan. The way in is a 30-day trial for $7 that rebills at the plan price afterwards, which is a card up front. There's a 30-day money-back guarantee too, but that isn't a trial. |
| Features | BDaily rankings on six engines in 107,000+ locations, on-demand checks, AI prompt tracking with sources and sentiment, three years of saved results pages, plus keyword research and a site audit. It covers the whole job, and the tools are the same on every plan. | CRank tracking by country, city and device plus keyword research, backlink and site analysis and white-label reports. The listing itself flags gaps: monthly keyword caps, and client dashboards locked behind the Agency add-on. |
| Ease of use | CNo rating on record. There are sites, competitors, keywords and AI prompts to set up, and caps on prompts and answers to keep an eye on. | CNo store rating on record. It's a web suite with sites, keywords and URLs to set up before it's any use, and a lot of tools to learn. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Search Console, Analytics and Looker Studio, and its MCP server works from Claude, Cursor and ChatGPT. The API starts at Professional. | CWeb only, and the listing names no integrations or API. Everything happens in the browser. |
| Best for | Google rankings and AI answer tracking in one place | rank tracking bundled with an SEO suite |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Nightwatch and SERPed. How we grade
Price against what you get
Nightwatch starts at about $88.26 a month and scores 2.7 out of 4 on features, ease of use and platforms. SERPed starts at $53 a month and scores 2.0.
Nightwatch scores higher, and starts $35.26 a month higher: the question is whether the extra is worth that to you. Of the other rank trackers on the chart, none scores higher than Nightwatch for less, and 21 score higher than SERPed for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Nightwatch also covers AI search visibility.
- SERPed also covers backlink analysis and youTube SEO.
At a glance
| Nightwatch | SERPed | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €79 per month for 500 keywords, billed annually (€99 billed monthly) | $53 per month, billed yearly ($79 billed monthly), up to 2,500 keywords |
| Free plan | None | None |
| Free trial | 14-day free trial on every plan, no credit card required | 30-day trial of the full suite for $7 on the Premium and Ultimate plans, then rebilled at the plan price. 30-day money-back guarantee. |
| Web | ||
| Made by | Nightwatch | SERPed |
| Price read from | nightwatch.io | serped.net |
| Checked | Oct 23, 2026 | Nov 13, 2026 |
Worth knowing
Nightwatch
- Prices are listed in euros only; the pricing page has no dollar option.
- Starter has no Looker Studio, API access, white-label reports or unlimited seats; those start at Professional.
- AI tracking is capped by prompts and answers: Starter covers 50 prompts and 1,500 AI answers a month.
- SSO and custom data retention come only with the sales-quoted Enterprise plan.
SERPed
- There is no free plan; the entry point is a $7 trial for 30 days.
- Rank tracking is capped by a monthly keyword allowance. On Premium, 2,500 keywords a month means about 83 keywords checked daily.
- White-label client dashboards and client acquisition tools need the Agency add-on, listed at $29 a month ($20 a month billed yearly) as a launch price on top of the plan.
- The $7 trial is shown on Premium and Ultimate but not on Enterprise.
Key features
Nightwatch
- Daily rank tracking
- Positions on Google, Bing, Yahoo, DuckDuckGo, YouTube and Google Maps, mobile and desktop apart, in 107,000+ locations, with on-demand checks.
- AI visibility
- Tracks set prompts in ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, with sentiment and analysis of the sources cited.
- Citation Intelligence
- Ties a change in AI citations back to the ranking change behind it, so you can see which position to defend.
- SERP snapshot history
- Every check is archived with the results page it was read from, and SERP archives are kept for three years.
- Toolkit on every plan
- Keyword research, site audit, a content writer, prompt research and a search simulator come with Starter too; plans differ only in volume.
- SEO MCP server and agent
- Query rankings, run audits and pull reports from Claude, Cursor or ChatGPT; an SEO Agent runs tasks on a monthly credit allowance.
SERPed
- Rank tracking
- Tracks keyword positions in Google and other search engines by country, city or neighborhood and by device. Separate YouTube and Amazon trackers have their own keyword limits.
- Keyword research
- Keyword discovery with metrics for each keyword, plus monthly keyword reports and top-10 ranking data with difficulty ratings.
- Backlink and site analysis
- Looks up a domain's backlinks and metrics, and includes a site crawler, an index checker and a link indexer.
- White-label reports
- Builds PDF reports for a project or a client under your own branding. Report counts are unlimited on every plan.
- Site management
- One dashboard for each project, with a WordPress manager, web analytics and uptime monitoring for the sites you add.
- Agency add-on
- A paid add-on that unlocks customizable white-label client dashboards and client acquisition tools.
Plans
Nightwatch
Starter€79
per month for 500 keywords, billed annually (€99 monthly)
50 AI prompts (1,500 AI answers a month), 5 websites, 5 competitors per site, 100 keyword researches a month and 1,000-page site audits.
Professional€159
per month for 2,500 keywords, billed annually (€199 monthly)
150 AI prompts, 25 websites, 10 competitors per site, plus Looker Studio, white-label reports, unlimited user seats and API access.
Agency€399
per month for 7,500 keywords, billed annually (€499 monthly)
500 AI prompts, 100 websites, 15 competitors per site, 100,000-page audits, a dedicated account manager and priority support with an SLA.
EnterpriseCustom
From 20,000 keywords with unlimited prompts and sites, SSO, custom data retention and dedicated infrastructure. Quoted by sales.
SERPed
Premium$53
per month, billed yearly ($79 monthly), up to 2,500 keywords
20 sites, 2,500 keywords tracked a month (83 checked daily), 750 instant checks, 200 URLs analyzed, 2 team accounts. $7 trial applies.
Ultimate$120
per month, billed yearly ($179 monthly), up to 7,000 keywords
75 sites, 7,000 keywords tracked per month (for example 233 checked daily), 3,000 instant checks, 500 URLs analyzed per month and 5 team accounts. The $7 trial applies.
Enterprise$253
per month, billed yearly ($379 monthly), up to 22,000 keywords
200 sites, 22,000 keywords tracked a month (733 checked daily), 10,000 instant checks, 1,500 URLs analyzed, 20 team accounts. No $7 trial shown.
Ways to pay less
Nightwatch
- Annual discount
Two months free with yearly billing
Nightwatch's pricing page gives yearly billing at 20% less, two months free: Starter is €948 a year instead of €99 a month.
SERPed
- Other savings
Annual billing saves about a third
The page shows Premium at $53 a month billed yearly against $79 billed monthly, Ultimate at $120 against $179 and Enterprise at $253 against $379.
Common questions
Which is cheaper, Nightwatch or SERPed?
As of Nov 13, 2026, SERPed is cheaper to start with: $53 a month, against about $88.26 a month for Nightwatch. Nightwatch starts at €79 per month for 500 keywords, billed annually (€99 billed monthly), and SERPed starts at $53 per month, billed yearly ($79 billed monthly), up to 2,500 keywords.
Which has a free plan, Nightwatch or SERPed?
As of Nov 13, 2026, neither Nightwatch nor SERPed has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.