Otterly.AI vs SEOcrawl AI (2026): which should you pick?

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick SEOcrawl AI if

• Fits if you want Search Console, GA4 and AI answers on one screen
• Works for agencies sending white-labelled monthly PDF reports, from Growth

Look elsewhere if

• Skip it if you research competitors' sites, since rankings come from your own Search Console
• Tight if you work with others on Starter, which has one user and no PDF reports
• Not for you if you want the safety of refunds, as none are offered by default and canceling is by email
• Too light for link work, as there's no backlink tool, and the API starts at Agency for $287
• Watch out: prices are set in euros and converted to dollars at a fixed rate

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

SEOcrawl AI

• Prices are set in euros (Starter is 49€ a month); the page converts them to dollars at a fixed rate.
• Rankings and traffic come from your connected Search Console and GA4, so the tracker covers only sites you can connect.
• Starter has one user and no PDF reports, and API access starts at the Agency plan.
• Refunds are not offered by default, and canceling means emailing the company before the renewal date.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

SEOcrawl AI

AI visibility tracking

Checks set prompts each week in ChatGPT, Claude, Gemini, Perplexity and other AI engines, with share of voice and cited sources. One prompt is one answer from one AI.

Search Console and GA4 dashboard

Clicks, impressions, CTR, position and indexation from Search Console, split into branded and non-branded, plus GA4 sessions sent by AI assistants.

Rank Tracker

Unlimited keywords on every paid plan, updated daily from Search Console data, with growth trends by keyword, URL, folder and subdomain.

Crawler and SEO Monitor

Site crawls with a health score (25 to 1,000 a month by plan), and a monitor that logs changes to titles, meta tags, canonicals and status codes.

MCP server

Ask about your SEO and AI visibility data from ChatGPT, Claude or Cursor through 85 MCP tools, using monthly credits included on every plan.

Free Chrome extension

Shows a page's metadata, headings, canonical, hreflang, links and Search Console indexation, with no account and no usage limits.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

SEOcrawl AI

• Starter$36

  per month, billed annually at $428 ($53 billed monthly)

  1 user, 5 projects, Search Console data up to 100k clicks a month, 250 AI prompts a week and 25 site crawls a month. No PDF reports.

• Growth$71

  per month, billed annually at $855 ($107 billed monthly)

  5 users, 25 projects, up to 1M clicks a month, 1,250 AI prompts a week, 100 crawls and 5 white-labelled PDF reports a month.

• Pro$144

  per month, billed annually at $1,719 ($215 billed monthly)

  10 users, 100 projects, up to 10M clicks a month, 2,500 AI prompts a week, 400 crawls and 50 reports a month.

• Agency$287

  per month, billed annually at $3,447 ($431 billed monthly)

  25 users, 200 projects, 6,000 AI prompts a week, 1,000 crawls and 200 reports a month, and standard API access.

• EnterpriseCustom

  Unlimited projects and users, 15,000+ prompts a week, private LLMs, a custom domain, priority API and a dedicated success manager.

Otterly.AI

No public discounts listed.

SEOcrawl AI

• Annual discount

  Save 33% with yearly billing

  The pricing page lists yearly billing at 33% off: Starter is $428 a year, about $36 a month, against $53 billed monthly.

• Education

  Free for first-year SEO students

  The pricing FAQ says SEOcrawl AI is free for students in the first year of an SEO course or Master's degree.