Semrush vs SEOcrawl AI (2026): which should you pick?
As of Oct 23, 2026, Semrush and SEOcrawl AI share a 2.2 GPA, and only Semrush has a free plan.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Semrush grades higher on features. SEOcrawl AI grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
SEOcrawl AI
Search Console dashboards, site crawls and AI answer tracking in one
Which one is for you
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
Pick SEOcrawl AI if
- Fits if you want Search Console, GA4 and AI answers on one screen
- Works for agencies sending white-labelled monthly PDF reports, from Growth
Look elsewhere if
- Skip it if you research competitors' sites, since rankings come from your own Search Console
- Tight if you work with others on Starter, which has one user and no PDF reports
- Not for you if you want the safety of refunds, as none are offered by default and canceling is by email
- Too light for link work, as there's no backlink tool, and the API starts at Agency for $287
- Watch out: prices are set in euros and converted to dollars at a fixed rate
How we grade them
| 2.2GPASemrushFair | 2.2GPASEOcrawl AIFair | |
|---|---|---|
| Value for money | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. | CStarter is $36 a month billed yearly ($428 a year) or $53 monthly, for 5 projects, 250 AI prompts a week, 25 crawls a month and unlimited tracked keywords. A bit above this category's cheapest quarter. Prices are set in euros, from 49€ a month. |
| Free plan and trial | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. | CNo free plan, but a 30-day free trial on every paid plan. The Chrome extension is free with no account. There are no refunds by default, so use the month. |
| Features | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. | CSearch Console and GA4 dashboards, crawls with a health score, a change monitor, AI answer tracking and an MCP server. The gap the listing names: rankings come from your connected Search Console, so there's no research on rivals' sites, and no backlinks. |
| Ease of use | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. | CNo rating on record. Nothing works until you connect Search Console and GA4, and then you choose the prompts you want checked each week. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. | BWeb plus a free Chrome extension, connected to Search Console and GA4, with an MCP server for ChatGPT, Claude and Cursor. The API starts at Agency. No desktop or phone app. |
| Best for | all-in-one SEO research for teams with a budget | Search Console and AI answers in one dashboard |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush and SEOcrawl AI. How we grade
Price against what you get
Semrush starts at $117.33 a month and scores 2.7 out of 4 on features, ease of use and platforms. SEOcrawl AI starts at $36 a month and scores 2.3.
Semrush scores higher, and starts $81.33 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, none scores higher than Semrush for less, and 7 score higher than SEOcrawl AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Semrush also covers keyword research and backlink analysis.
- SEOcrawl AI also covers dashboards and AI search visibility.
At a glance
| Semrush | SEOcrawl AI | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $117.33 per month, billed annually ($139 billed monthly) | $36 per month, billed annually ($53 billed monthly) |
| Free plan | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. | None |
| Free trial | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once | 30-day free trial on the Starter, Growth, Pro and Agency plans |
| Web | ||
| Browser extension | ||
| Made by | Semrush Holdings | SEOCRAWL, SL |
| Price read from | semrush.com | seocrawl.ai |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
SEOcrawl AI
- Prices are set in euros (Starter is 49€ a month); the page converts them to dollars at a fixed rate.
- Rankings and traffic come from your connected Search Console and GA4, so the tracker covers only sites you can connect.
- Starter has one user and no PDF reports, and API access starts at the Agency plan.
- Refunds are not offered by default, and canceling means emailing the company before the renewal date.
Key features
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
SEOcrawl AI
- AI visibility tracking
- Checks set prompts each week in ChatGPT, Claude, Gemini, Perplexity and other AI engines, with share of voice and cited sources. One prompt is one answer from one AI.
- Search Console and GA4 dashboard
- Clicks, impressions, CTR, position and indexation from Search Console, split into branded and non-branded, plus GA4 sessions sent by AI assistants.
- Rank Tracker
- Unlimited keywords on every paid plan, updated daily from Search Console data, with growth trends by keyword, URL, folder and subdomain.
- Crawler and SEO Monitor
- Site crawls with a health score (25 to 1,000 a month by plan), and a monitor that logs changes to titles, meta tags, canonicals and status codes.
- MCP server
- Ask about your SEO and AI visibility data from ChatGPT, Claude or Cursor through 85 MCP tools, using monthly credits included on every plan.
- Free Chrome extension
- Shows a page's metadata, headings, canonical, hreflang, links and Search Console indexation, with no account and no usage limits.
Plans
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
SEOcrawl AI
Starter$36
per month, billed annually at $428 ($53 billed monthly)
1 user, 5 projects, Search Console data up to 100k clicks a month, 250 AI prompts a week and 25 site crawls a month. No PDF reports.
Growth$71
per month, billed annually at $855 ($107 billed monthly)
5 users, 25 projects, up to 1M clicks a month, 1,250 AI prompts a week, 100 crawls and 5 white-labelled PDF reports a month.
Pro$144
per month, billed annually at $1,719 ($215 billed monthly)
10 users, 100 projects, up to 10M clicks a month, 2,500 AI prompts a week, 400 crawls and 50 reports a month.
Agency$287
per month, billed annually at $3,447 ($431 billed monthly)
25 users, 200 projects, 6,000 AI prompts a week, 1,000 crawls and 200 reports a month, and standard API access.
EnterpriseCustom
Unlimited projects and users, 15,000+ prompts a week, private LLMs, a custom domain, priority API and a dedicated success manager.
Ways to pay less
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
SEOcrawl AI
- Annual discount
Save 33% with yearly billing
The pricing page lists yearly billing at 33% off: Starter is $428 a year, about $36 a month, against $53 billed monthly.
- Education
Free for first-year SEO students
The pricing FAQ says SEOcrawl AI is free for students in the first year of an SEO course or Master's degree.
Common questions
Which is cheaper, Semrush or SEOcrawl AI?
As of Oct 23, 2026, SEOcrawl AI is cheaper to start with: $36 a month, against $117.33 a month for Semrush. Semrush starts at $117.33 per month, billed annually ($139 billed monthly), and SEOcrawl AI starts at $36 per month, billed annually ($53 billed monthly).
Which has a free plan, Semrush or SEOcrawl AI?
As of Oct 23, 2026, only Semrush has a free plan. SEOcrawl AI does not, though it has a free trial.
Which platforms do Semrush and SEOcrawl AI run on?
As of Oct 23, 2026, only SEOcrawl AI lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.