Otterly.AI vs Spotaq (2026): which should you pick?

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick Spotaq if

• Fits if you want a free look at whether AI recommends your product, with no signup
• Works for teams that want a one-off audit PDF to pass around, for $19

Look elsewhere if

• Skip it if you want to track your own prompts, as it uses a curated set built around buyer intents
• Watch out: the pricing page names ChatGPT, Perplexity and Google-grounded AI, while the homepage also shows Claude and Gemini without saying which plans check them
• Tight if you track more than one brand: Monitor covers one domain, and Pro caps runs at 30 a month across 5
• Watch out: the free scan keeps no history, so tracking over time means Monitor at $49 a month
• Not for you if you need an API or integrations, as none are listed, or yearly billing, which is arranged by email

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Spotaq

• Prompts are a curated set built around buyer intents, not a list you write yourself; Pro adds pricing and category-leader questions.
• The pricing page names ChatGPT, Perplexity and Google-grounded AI; the homepage also shows Claude and Gemini without saying which plans check them.
• Monitor covers one domain; tracking more brands means Pro, which caps runs at 30 a month across 5 domains.
• There is no yearly discount yet; plans are month to month, and paying for a year is arranged by email.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Spotaq

SpotAQ score

A 0 to 100 score averaged across the prompts in a check, built from mention rate, sentiment, which sites are cited and whether Google grounding finds your site.

Missed Prompts report

Lists the buyer questions where AI named a competitor instead of you, with an opportunity score and a suggested next move for each.

Fix pack

Copy-ready positioning rewrites and JSON-LD schema suggestions, drawn from the AI answers already collected for the run.

Citation chain

Shows whether answers drew on your own site, review sites, directories or third-party articles, prompt by prompt.

Weekly monitoring

Monitor and Pro keep score history, compute changes between runs, track when competitors appear or drop off and email a weekly digest.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

Spotaq

• Free scan$0

  An instant scorecard for any site, run from the homepage with no account, using the same engines and scoring as the paid plans.

• Audit$19

  one-time, for 1 domain

  One full benchmark with every prompt, answer and citation, a scored Missed Prompts report and a fix pack, as a shareable PDF.

• Monitor$49

  per month for 1 domain, billed monthly

  The audit re-run weekly (up to 6 runs a month) with score history, competitor tracking, a weekly email digest and alerts.

• Pro$149

  per month for up to 5 domains, billed monthly

  30 runs a month shared across domains, 4 extended checks of up to 14 questions, 1,000 quick re-checks and 3 named competitors per domain.