Pencil vs Vidmob (2026): which should you pick?

Pick Pencil if

• Fits if you want to try several AI image and video models under one subscription
• Works for teams that make ads and launch them to Meta, TikTok, YouTube and LinkedIn from one place

Look elsewhere if

• Tight if you're on Core, as 50 credits go quickly and unused ones don't roll over
• Skip it if you want to track what rivals are running, as nothing on record does that
• Not for you if you want a refund after the trial, since none are given once a plan starts
• Watch out: the free trial's length isn't stated, and Core and Growth can't go past their credits until the reset
• Pricey if you need bulk generation from feeds, IP assignment or no-train terms, which are on Pro, priced through sales

Pick Vidmob if

• Fits if you spend heavily on ads and want creative judged by results
• Works for agencies with several brands and a quote-based budget

Look elsewhere if

• Skip it if you want a listed price, as every package is by quote
• Tight if you're a small advertiser: the smallest package covers up to 1B impressions
• Watch out: the one-time model activation has no stated cost
• Not for you if you want to try it free, since no trial is shown

Pencil

• Core and Growth cannot go past their monthly credits; you upgrade or wait for the reset, and unused credits do not roll over.
• Each AI action costs credits by model and size of the job, so 50 credits can cover very different amounts of work.
• Enterprise terms such as IP assignment, no-train, data ring-fencing and SSO are on Pro, priced through sales.
• Refunds are not given once a paid plan has started after the free trial; cancelling stops billing at the end of the period.

Vidmob

• No prices are published: Vidmob sells Slate (up to 1B impressions per brand), Portfolio (1B to 10B) and Premier (10B or more) packages by quote.
• Every package includes full platform access, a named account manager and team training; the package differs only by impression volume.
• A one-time model activation, which trains on 13 months of historical data, is scoped per customer and its cost is not stated.
• Agencies and multi-brand organizations get individually tailored pricing.

Pencil

Many AI models in one place

Text, image, video and voice models from OpenAI, Google, Adobe, Runway, Stability AI and others, chosen per task, with each model priced in credits by what it costs to run.

Agents and Scribble

Ready-made agents for common marketing jobs, plus your own agents and multistep workflows; Scribble is its chat assistant for briefs and campaigns.

Ad editors and resizing

Drag-and-drop, image, video and display ad editors, Figma, Photoshop and After Effects imports, and AI resizing to any ad format at 1 credit per format.

Launch and track ads

Sends ads to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn and shows their results in a dashboard.

Predictions and creative insights

Scores creatives before launch and gives insights from connected ad accounts on how to improve them; CreativeX scores can be added.

Bulk generation from feeds

On Pro, generates variations in bulk from product, audience and market feeds, with role-based access across brands and markets.

Vidmob

Creative scoring

Pre-flight checks that test each asset against platform specs and brand guidelines before spend begins.

Creative analytics

Performance intelligence that ties creative factors to media outcomes across 13 supported channels, including Meta, Google Ads, TikTok and Amazon.

Creative Intelligence Library

A collection of live and historical creative that teams can search and compare.

On-platform AI agent

An assistant named Maddie answers questions, surfaces insights and runs reports across the library.

Data API and exports

A creative data API and exports, plus a connection that feeds Vidmob data into tools such as Claude and Gemini, dashboards and Slack.

Influencer intelligence

A separate product line for analyzing influencer content.

Pencil

• Core$11

  per month for 50 credits, billed annually ($14 billed monthly)

  For one person: AI agents for text, images, video and ad creatives, AI scores, ad launch and tracking, 1 workspace and chat support.

• Growth$44

  per month for 250 credits, billed annually ($55 billed monthly)

  Everything in Core with more credits at a lower cost each, unlimited workspaces and direct access to the product team.

• ProCustom

  Sold through sales: committed-use credits, bulk generation from product feeds, unlimited users and brands, IP assignment and no-train terms.

Vidmob

Pricing could not be confirmed. See vidmob.com.

Pencil

• Annual discount

  Save 20% with annual billing

  Billed annually, Core is $11 a month instead of $14 and Growth $44 instead of $55.

Vidmob

No public discounts listed.