Pendo vs Userflow (2026): which should you pick?

Pick Pendo if

• Fits if you onboard users inside your product with tours and tooltips
• Works for small apps under 500 monthly users that want guides for free

Look elsewhere if

• Skip it if you want a price on the page, as every paid plan is quoted
• Tight if you stay free and pass 500 monthly users, which freezes new guides, surveys and segments
• Not for you if you only want traffic numbers for a marketing site
• Watch out: replays start at Core, surveys and product discovery need Ultimate or add-ons, and Predict is priced apart
• Watch out: the free plan has no support, and the 30-day trial is set up through sales

Pick Userflow if

• Fits if you run a web app and want onboarding flows without code
• Makes sense if your product team already sends data to Segment or Mixpanel

Look elsewhere if

• Skip it if your product is a native iOS or Android app
• Watch out: no plan prices were readable, and pricing depends on monthly active users
• Watch out: plan changes are made by Userflow's team on request, not self-serve
• Watch out: when the trial ends the account is read-only until you pick a plan

Pendo

• No paid prices are published: Base, Core and Ultimate are quoted by sales from monthly active users and the modules chosen.
• On Pendo Free, going past 500 monthly active users stops you creating new guides, NPS surveys or segments until you upgrade.
• Session replay starts at Core, and surveys, product discovery and journey orchestration need Ultimate or paid add-ons.
• Churn prediction (Predict) and agent analytics are priced separately from the plans.

Userflow

• The pricing page sits behind a bot check, so no plan prices were read; the help center says pricing is based on monthly active users, environments and features.
• It does not support native iOS or Android apps, only mobile web apps.
• Changes to a paid plan are made by Userflow's team on request, not in self-service.
• When a trial ends the account goes read-only until a plan is chosen.

Pendo

Product analytics

Tracks feature use, paths and retention with retroactive data back to the day Pendo was installed, across any number of apps.

In-app guides

Walkthroughs, tooltips and announcements shown inside your app and targeted at user segments, included on every plan including Free.

Session replay

Replays of user sessions to give support and product teams context, included from Core and sold as an add-on on Base.

NPS, surveys and feedback

Sentiment tools for NPS and in-app surveys, plus product discovery for collecting and ranking feedback. Pendo-branded NPS comes with Free.

Leo and Pendo AI

Leo answers questions about your data in plain language on every plan; churn prediction and AI agent analytics are separate paid modules.

Userflow

Flows and checklists

Build product tours and onboarding checklists without code, started automatically on conditions or triggered manually.

Adoption Agent

An AI chat in the app that answers questions from a company's help center and website, and can carry out tasks through Action Flows.

Announcements and resource center

Announce features and fixes with badges and popouts, collected in a resource center users can open from the app.

Surveys and event trackers

Ask survey questions inside flows and track events, with data that can be sent to analytics tools.

Environments and versions

Content is versioned, and plans include environments such as Staging and Production for testing before publishing.

Pendo

• Free$0

  Up to 500 monthly active users: analytics, in-app guides, Pendo-branded NPS and roadmaps. No support included.

• BaseCustom

  Sold through sales, priced by monthly active users: analytics, guides and support. Session replay and surveys are paid add-ons.

• CoreCustom

  Sold through sales: adds session replay. Product discovery and NPS or surveys remain add-ons.

• UltimateCustom

  Sold through sales: everything, including product discovery, NPS and surveys, and journey orchestration.

Userflow

Pricing could not be confirmed. See userflow.com.