Real Geeks vs Zurple (2026): which should you pick?
As of Nov 13, 2026, Real Geeks and Zurple share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about features, where Real Geeks grades higher, or value for money, where Zurple does.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Real Geeks
Real estate platform with an IDX website, CRM and lead packages
From $399/mo
Which one is for you
Pick Real Geeks if
- Fits if you want a website, CRM and optional paid leads from one vendor
- Works for small teams that fit within two included users
Look elsewhere if
- Pricey if you add people: users three to ten are $25 a month each
- Watch out: lead packages are $299 social, $599 search and $599 seller a month, and leads are an estimate
- Watch out: Geek AI Text is $49 a month, and each MLS board feed is $10 a month
- Skip it if you want a trial or free plan, and note the page offers several commitment terms with one price
Pick Zurple if
- Fits if you are an agent who wants leads and automatic follow-up from one vendor
- Works for agents who would rather edit templates than write every message
Look elsewhere if
- Skip it if you want a price before a call, since none is published
- Not for you if you are not in US real estate
- Too light for a full CRM if you want deep customisation, as it is built around its nurture flow
- Watch out: messages go out on your behalf, so check the templates before you rely on them
How we grade them
| 1.6GPAReal GeeksWeak | 1.6GPAZurpleWeak | |
|---|---|---|
| Value for money | D$399 a month for two users plus $500 setup, about $200 a head, and lead packages are extra. | CNo price on record; the site says to schedule a consultation. With nothing to compare against the category's $29 middle, it sits at the ordinary grade. |
| Free plan and trial | FNo free plan and no trial is listed on the pricing page. | FNo free plan and no trial. A consultation is the way in. |
| Features | BIDX website, CRM, dialer, lead alerts, marketing automation and optional lead packages. Nothing in the listing is missing. | CDelivered leads, automated nurture messages, pipeline management and an IDX website. It is a lead-and-follow-up service more than a general CRM. |
| Ease of use | CNo store rating on record. A website, a CRM and MLS feeds to set up. | CNo store rating on record. The nurture runs for you, but a consultation and setup come first. |
| Platforms and integrations | CWeb only, with SkySlope the one integration listed. | CWeb only on the pages read, and no integrations are listed. |
| Best for | a real estate website and CRM for a small team | delivered real estate leads with automated follow-up |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Real Geeks and Zurple. How we grade
Where they differ
- Real Geeks also covers call tracking.
- Zurple also covers workflow automation.
In commonWebSales pipelineMarketing automationEmail campaignsSMS marketing
At a glance
| Real Geeks | Zurple | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $399 per month, plus a $500 one-time setup fee | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Real Geeks | Zurple |
| Price read from | realgeeks.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Real Geeks
- The base platform includes 2 users; the third to tenth user costs $25 a month each, with lower rates beyond that.
- Lead packages are extra: $299 a month for social, $599 for search and $599 for seller packages. The page gives the expected leads as an estimate.
- Geek AI Text costs $49 a month, though the page says it is included with any lead package; each MLS board feed is $10 a month.
- The pricing page offers 6-month, 12-month and annual commitment terms but shows one base price, so check the term when buying.
Zurple
- No prices are published; the site directs buyers to schedule a consultation.
- Made for real estate agents, and the pages describe it mainly for the US market.
- Nurture content is sent on the agent's behalf, with templates that can be edited or replaced.
Key features
Real Geeks
- IDX website
- A personalized home-search site with real-time MLS listings, a custom domain, landing pages and a branded property search app.
- CRM and dialer
- Calling, text, email and video from the CRM, call routing, live website chat and automatic welcome texts and emails.
- Lead activity alerts
- Website activity alerts, lead prioritization and smart filters, plus Geek Verified Leads and Seller Signals.
- Marketing and automation
- Email drip campaigns, SMS autoresponders, a Facebook ad tool, market reports and print tools.
- Lead generation packages
- Optional paid Facebook/Instagram, Google/Bing search and seller-lead ad packages, each with a dedicated success manager.
- Geek AI
- Geek AI Text keeps leads engaged by text; AI email and AI voice are listed as coming soon.
Zurple
- Delivered leads
- The vendor delivers leads each month for the agent's target markets and says they are not shared with competing agents.
- Automated lead nurture
- Each new lead gets a series of personalized emails and texts, which the site says can run past 200 messages, from tested templates.
- Pipeline management
- A behavior-based algorithm sorts leads, sends hot lead alerts with talking points, and supports custom lead routing rules for teams.
- IDX website
- A branded website with MLS listings, property search, showing and valuation request forms, and extra sites for other cities.
Plans
Real Geeks
Real Geeks Platform$399
per month, for 2 users, plus $500 one-time setup fee
IDX website, CRM, dialer, marketing automation and support. Lead packages and other upgrades cost extra.
Zurple
Pricing could not be confirmed. See zurple.com.
Common questions
Which is cheaper, Real Geeks or Zurple?
As of Nov 13, 2026, Real Geeks starts at $399 per month, plus a $500 one-time setup fee, and Zurple has no price we could confirm.
Which has a free plan, Real Geeks or Zurple?
As of Nov 13, 2026, neither Real Geeks nor Zurple has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.