Follow Up Boss vs Zurple (2026): which should you pick?
As of Nov 13, 2026, Follow Up Boss grades higher than Zurple: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Follow Up Boss grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Follow Up Boss
Real estate CRM that routes and follows up on incoming leads
Which one is for you
Pick Follow Up Boss if
- Fits if you are a real estate agent or team with leads coming in from portals
- Works for brokerages that want leads routed to agents
Look elsewhere if
- Not for you if you are outside real estate, as it is built around leads for agents
- Pricey if you are solo: $58 a user a month is above most CRM tools
- Watch out: calling is an extra $39 a user on monthly Grow, $33 yearly
- Watch out: the pricing page doesn't name the mobile platforms behind its app
Pick Zurple if
- Fits if you are an agent who wants leads and automatic follow-up from one vendor
- Works for agents who would rather edit templates than write every message
Look elsewhere if
- Skip it if you want a price before a call, since none is published
- Not for you if you are not in US real estate
- Too light for a full CRM if you want deep customisation, as it is built around its nurture flow
- Watch out: messages go out on your behalf, so check the templates before you rely on them
How we grade them
| 2.0GPAFollow Up BossFair | 1.6GPAZurpleWeak | |
|---|---|---|
| Value for money | C$58 a user a month billed yearly ($69 monthly), in the dearer quarter of CRM tools, which start at $49. Pro and Platform are flat fees for 10 and 30 users. | CNo price on record; the site says to schedule a consultation. With nothing to compare against the category's $29 middle, it sits at the ordinary grade. |
| Free plan and trial | DA 14-day free trial with no contract, but the listing doesn't say whether a card is needed. No free plan. | FNo free plan and no trial. A consultation is the way in. |
| Features | CLead capture and routing, action plans, calling, texting, email, team inboxes and AI. The listing's gap: calling is an extra $39 a user on monthly Grow. | CDelivered leads, automated nurture messages, pipeline management and an IDX website. It is a lead-and-follow-up service more than a general CRM. |
| Ease of use | CNo store rating on record. Lead sources and action plans have to be set up. | CNo store rating on record. The nurture runs for you, but a consultation and setup come first. |
| Platforms and integrations | BWeb only, with Zillow Pro, Zapier and CINC connections. The page doesn't name the mobile platforms. | CWeb only on the pages read, and no integrations are listed. |
| Best for | following up on real estate leads | delivered real estate leads with automated follow-up |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Follow Up Boss and Zurple. How we grade
Where they differ
- Follow Up Boss also covers shared inbox and reports.
- Zurple also covers marketing automation, email campaigns and sMS marketing.
At a glance
| Follow Up Boss | Zurple | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $58 per user / month, billed annually ($69 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial, no contract | None listed |
| Web | ||
| Made by | Follow Up Boss | Zurple |
| Price read from | followupboss.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Follow Up Boss
- Pro and Platform are priced as a flat fee that includes 10 and 30 users, with set prices for extra users.
- Calling is an extra $39 per user a month on Grow when billed monthly ($33 billed annually).
- Prices exclude tax. The pricing page does not name the mobile platforms behind its mobile app.
Zurple
- No prices are published; the site directs buyers to schedule a consultation.
- Made for real estate agents, and the pages describe it mainly for the US market.
- Nurture content is sent on the agent's behalf, with templates that can be edited or replaced.
Key features
Follow Up Boss
- Lead capture and routing
- Imports leads from lead sources and websites, with round-robin, first-to-claim and price or ZIP-code based distribution on the feature table.
- Action Plans and Smart Lists
- Automated follow-up sequences and saved lists that keep agents working the leads that need contact next.
- Calling, texting and email
- Two-way email sync, two-way texting and calling from inside the CRM. Calling is an add-on on Grow and included on Pro and Platform.
- Team inboxes and reporting
- Pro adds team inboxes and call reporting; lead-source and agent performance reports are on every plan.
- AI features
- Smart summaries, smart messages, suggested tasks and predictive lead prioritization, listed on the pricing page for every plan.
- Open integrations
- The vendor lists more than 250 integrations, including lead sources, website providers and Zapier.
Zurple
- Delivered leads
- The vendor delivers leads each month for the agent's target markets and says they are not shared with competing agents.
- Automated lead nurture
- Each new lead gets a series of personalized emails and texts, which the site says can run past 200 messages, from tested templates.
- Pipeline management
- A behavior-based algorithm sorts leads, sends hot lead alerts with talking points, and supports custom lead routing rules for teams.
- IDX website
- A branded website with MLS listings, property search, showing and valuation request forms, and extra sites for other cities.
Plans
Follow Up Boss
Grow$58
per user / month, billed annually ($69 billed monthly)
For solo agents and small teams: lead sources, lead distribution, Smart Lists and Action Plans. Calling is a $33 per user add-on.
Pro$416
per month for 10 users, billed annually ($499 billed monthly)
Adds unlimited calling and texting, team inboxes, call reporting and onboarding. Extra users cost $41 a month on annual billing.
Platform$833
per month for 30 users, billed annually ($1000 billed monthly)
Adds teams within teams and priority support for large teams. Extra users cost $17 a month on annual billing.
Zurple
Pricing could not be confirmed. See zurple.com.
Ways to pay less
Follow Up Boss
- Annual discount
2 months free with yearly billing
The pricing page states that yearly billing includes two months free compared with paying monthly.
Zurple
No public discounts listed.
Common questions
Which is cheaper, Follow Up Boss or Zurple?
As of Nov 13, 2026, Follow Up Boss starts at $58 per user / month, billed annually ($69 billed monthly), and Zurple has no price we could confirm.
Which has a free plan, Follow Up Boss or Zurple?
As of Nov 13, 2026, neither Follow Up Boss nor Zurple has a free plan. Follow Up Boss has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.