Wise Agent vs Zurple (2026): which should you pick?
As of Nov 13, 2026, Wise Agent grades higher than Zurple: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Wise Agent grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Wise Agent
Real estate CRM with lead tools, drip campaigns and transactions
Which one is for you
Pick Wise Agent if
- Fits if you are an individual agent who wants transaction tracking in the CRM
- Works for a small team happy to share one login
Look elsewhere if
- Watch out: the plan covers 5 members on one login, and separate logins cost $20 a month each
- Watch out: texting is $11 a month for 1,000 credits plus an $80 one-time fee
- Skip it if you want a native iOS or Android app, as none is listed
- Watch out: unlimited lead enhancement credits are $5 a month, and extra landing pages $5 each
Pick Zurple if
- Fits if you are an agent who wants leads and automatic follow-up from one vendor
- Works for agents who would rather edit templates than write every message
Look elsewhere if
- Skip it if you want a price before a call, since none is published
- Not for you if you are not in US real estate
- Too light for a full CRM if you want deep customisation, as it is built around its nurture flow
- Watch out: messages go out on your behalf, so check the templates before you rely on them
How we grade them
| 2.0GPAWise AgentFair | 1.6GPAZurpleWeak | |
|---|---|---|
| Value for money | B$42 a month billed annually ($49 monthly) for up to 5 members on one login, so one agent pays that and five share it at under $10 each. | CNo price on record; the site says to schedule a consultation. With nothing to compare against the category's $29 middle, it sits at the ordinary grade. |
| Free plan and trial | DA 14-day trial, but the page doesn't say whether a card is needed. No free plan. | FNo free plan and no trial. A consultation is the way in. |
| Features | CContacts, email, drips, transactions and a team calendar. Texting is an add-on and there is no native phone app. | CDelivered leads, automated nurture messages, pipeline management and an IDX website. It is a lead-and-follow-up service more than a general CRM. |
| Ease of use | CNo store rating on record. Drip campaigns and transaction templates to set up. | CNo store rating on record. The nurture runs for you, but a consultation and setup come first. |
| Platforms and integrations | CWeb only, with a mobile web app and no integrations listed. | CWeb only on the pages read, and no integrations are listed. |
| Best for | a real estate CRM for an agent or a small shared-login team | delivered real estate leads with automated follow-up |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Wise Agent and Zurple. How we grade
Where they differ
- Wise Agent also covers tasks and reports.
- Zurple also covers workflow automation.
At a glance
| Wise Agent | Zurple | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $49 per month, billed monthly ($42 per month billed annually) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial. | None listed |
| Web | ||
| Made by | Wise Agent | Zurple |
| Price read from | wiseagent.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Wise Agent
- A plan covers up to 5 team members on a shared login; extra members cost $20 a month per 5, and separate logins cost $20 a month each.
- Texting through WiseText is an add-on at $11 a month for 1,000 credits, plus a one-time $80 registration fee.
- Unlimited lead enhancement credits cost $5 a month, and extra landing pages $5 a month each.
- The mobile app is a web app; no native iOS or Android app is listed.
Zurple
- No prices are published; the site directs buyers to schedule a consultation.
- Made for real estate agents, and the pages describe it mainly for the US market.
- Nurture content is sent on the agent's behalf, with templates that can be edited or replaced.
Key features
Wise Agent
- Lead and contact management
- Lead pipelines, advanced search filters, contact summaries with notes and activity history, and landing pages.
- Email, texting and drip campaigns
- Bulk email of up to 2,500 messages a day, texting logged to each contact and automated drip sequences.
- Transaction management
- Customizable checklists, secure client transaction portals and commission reporting.
- Team calendar and tasks
- A shared calendar and task tracking for teams of agents.
- Mobile web app
- A browser-based mobile app for adding contacts, notes, appointments and tasks from a phone or tablet.
- Lead enhancement credits
- Each plan includes 100 credits to fill out lead profiles with contact data; unlimited credits are a paid add-on.
Zurple
- Delivered leads
- The vendor delivers leads each month for the agent's target markets and says they are not shared with competing agents.
- Automated lead nurture
- Each new lead gets a series of personalized emails and texts, which the site says can run past 200 messages, from tested templates.
- Pipeline management
- A behavior-based algorithm sorts leads, sends hot lead alerts with talking points, and supports custom lead routing rules for teams.
- IDX website
- A branded website with MLS listings, property search, showing and valuation request forms, and extra sites for other cities.
Plans
Wise Agent
CRM$42
per month, billed annually ($49 billed monthly)
Full CRM for up to 5 team members on one shared login, with onboarding. $499 a year, against $588 if paid monthly.
CRM + Social$59
per month, billed annually ($69 billed monthly)
CRM plus WiseSocial: automated listing posts, branded listing videos and scheduled social content. $699 a year.
EnterpriseCustom
For teams of 15 or more agents, with bulk licensing savings and white-label options. Sold through sales.
Zurple
Pricing could not be confirmed. See zurple.com.
Ways to pay less
Wise Agent
- Annual discount
Save 15% with annual billing
The pricing page shows annual billing for the CRM plan at $499 a year, against $588 billed monthly.
Zurple
No public discounts listed.
Common questions
Which is cheaper, Wise Agent or Zurple?
As of Nov 13, 2026, Wise Agent starts at $49 per month, billed monthly ($42 per month billed annually), and Zurple has no price we could confirm.
Which has a free plan, Wise Agent or Zurple?
As of Nov 13, 2026, neither Wise Agent nor Zurple has a free plan. Wise Agent has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.